Cole Gordon Podcast

Cole Gordon
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  • Entrepreneurship

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 6d ago

    How To Build A 10M/yr Outbound Setting Team (Full Course)

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Setting ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSetting Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandSetting ======================================================================== 0:00 – Intro 1:28 – Defining Outbound: MDR vs. SDR Models 17:11 – The Different MDR Revenue Models + Requirements For Them To Work 19:56 – Call Funnel With Opt-In 23:15 – Low-Ticket Funnel + Setter Outbound 24:24 – Low-Ticket Ascension + Implementation Call 25:45 – DM Setting Funnel 29:04 – Live Event Funnels 32:16 – How Many Leads Per Setter Per Month? 39:21 – Common Funnel Benchmarks 42:21 – What To Do If You Don't Have Enough Leads For 1 Setter 44:11 – Should Setters Take Direct Bookings? 54:27 – The Triage Capacity Problem 57:17 – Setter KPIs For Call Funnel 1:01:27 – Speed To Lead 1:02:42 – Setter Activity (And Dials Per Day) 1:06:01 – Setter Workflow & Dialing Logic 1:15:02 – Old Way: Manual Setup For Dialing Logic 1:18:49 – New Way: Dialer.io (Automatic Setup) 1:20:32 – Dialing Logic Best Practices 1:25:13 – How To Determine Peak Calling Hours 1:25:59 – Pipeline Setter Process 1:29:25 – Texting Scripts 1:37:16 – Quick Note On AI / Automation 1:38:11 – Email Scripts 1:39:08 – Calling Scripts 1:40:56 – Outbound Script & Call Flow 2:08:15 – Adjustments For Triage Call 2:11:13 – Buyer Leads 2:12:43 – Revised Script For No-Shows 2:14:02 – Revised Script For Pipeline (Old Leads) 2:15:15 – When Closers Take The Setting Calls 2:17:21 – Troubleshooting & Common Mistakes 2:33:06 – How To Compensate Setters

  2. Jul 9

    $30M CEO: How to Build a Business That Runs Without You

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jordans ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickJordans Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Introduction & Ranking 16 Systems 02:05 Cole's Number 1 08:42 Jordan's Number 1 14:55 Cole's Number 2 20:18 Jordan's Number 2 26:06 Cole's Number 3 32:40 Jordan's Number 3 39:12 Cole's Number 4 45:36 Jordan's Number 4 52:41 Cole's Number 5 59:24 Jordan's Number 5 01:06:18 Cole's Number 6 01:13:42 Jordan's Number 6 01:20:55 Cole's Number 7 01:27:31 Jordan's Number 7 01:34:08 Cole's Number 8 01:40:52 Jordan's Number 8

  3. Jul 3

    Content vs Paid Ads: Which One Is Better in 2026?

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Debate ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi

  4. Jun 25

    Meet The Genius That Industry Leaders Hire For $100M Launches

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jason ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandJason ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. Give Jason a follow here: https://www.facebook.com/jason.fladlien.716/

  5. Jun 18

    I Studied 5,000+ Offers. These Are The 8 BEST ($50-100M+)

    Want to work 1o1 with me at our next in-person mastermind event? Click here 👇https://bit.ly/8FigureBoardroomDaniel ======================================================================== Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioDaniel ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. 00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons

    I Studied 5,000+ Offers. These Are The 8 BEST ($50-100M+)

  6. Jun 15

    $150 Million of Sales Knowledge in 82 Minutes

    Want to scale your business in our 8-figure boardroom mastermind? Click here 👇https://bit.ly/8FigureBoardroomPace Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioPace Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons

  7. Jun 12

    I 12X’d My Views on Social Media in 90 Days (Here’s How)

    https://bit.ly/8FigureBoardroomContent Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioContent Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $225K Personal Brand Bet 02:45 Behind Hormozi’s Media Machine 10:52 Why My First Strategy Failed 18:32 The YouTube Guru Trap 29:48 The Podcast Breakthrough 37:18 Building a Multi-Platform Engine 46:25 Packaging vs Valuable Content 54:15 Lessons From Top Performers 1:03:28 Why Views Don’t Equal Money 1:09:54 Future Plans & Monetization 1:17:35 The Road to $250M

  8. Jun 9

    We Spent $5M on Business Gurus, So You Don't Have To

    Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉https://bit.ly/8FigureBoardroomNick Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioNick Sponsored by https://www.saleskick.com/ If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system. Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. Check it out at https://www.saleskick.com/ 00:00 $5M Spent on Courses 00:19 Honorable Mentions & Early Lessons 02:33 Copywriting Masters That Built Empires 09:46 Alex Hormozi’s Free Marketing Course 10:31 The Course That Changed Cole’s Life 18:19 Consulting Accelerator 2.0 Breakdown 22:43 Alex Becker’s Mastermind & The $100M Funnel 26:06 Why STA Made the Top 5 28:02 Traffic & Funnels & Sales Mastery 35:45 Sonora Guitar Accelerator & The Future of Learning 40:33 Alex Hormozi Mentorship & Scaling Lessons 49:29 The Agora Black Book Secrets 56:30 The #1 Most Impactful Investment

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About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast