Cole Gordon Podcast

Cole Gordon
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  • Entrepreneurship

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

  1. 13h ago

    9 Business Owners Ask Me How to Scale to $30M+/year

    Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Vip ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 0:00 - Mastermind Overview 0:41 - Company Culture 7:52 - AI & Automation 14:44 - Scaling to $100M+ 27:12 - Hiring Sales Reps 35:52 - Navigating 8-Figures 43:33 - CEO Time Management 47:15 - High-Ticket Upselling 51:50 - Fixing Bottlenecks 56:49 - Sales Psychology

  2. Aug 6

    Ali Abdaal Asked Me How to Get to $1M/mo

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here  👉 https://bit.ly/Cole1on1Ali ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team 01:43:08 Daily Sales Meetings 01:50:02 Building a Sales Playbook 02:00:47 Hiring More Closers 02:08:16 When to Hire Sales Managers 02:15:37 Scaling Without Breaking Systems

  3. Jul 31

    Tax Expert: This Is How Billionaires Legally Avoid Taxes

    Get the FREE Tax Strategy Playbook 👉 https://g.closers.io/tax-strategy/ ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Karlton ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickKarlton Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings—and Worst Advice

  4. Jul 26

    Sam Ovens: How I Built a Billion Dollar Software Company

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Samovens ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSamovens Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉 https://bit.ly/8FbrScotlandSamovens ----- Here are the updated chapters for the interview with *Sam Ovens*: 0:00: Prioritizing Engagement 8:20: Solving the Cold Start 10:02: Sam’s Origin Story 11:31: Early Inspiration For Skool 15:58: Lessons for Entrepreneurs 21:25: Simplifying the Info Industry 23:41: Bringing Skool Mainstream 26:57: Discovery and Growth Features 36:23: AI and Engineering Standards 46:19: The Skool Business Model 51:02: Raising Capital and Values 56:44: Using Product Intuition 1:00:00: Important Lessons Learned 1:03:27: Design and Product Inspiration 1:14:00: What Sam Does in His Day 1:22:06: Company Structure Philosophy 1:30:35: Using First-Party Data

  5. Jul 16

    How To Build A 10M/yr Outbound Setting Team (Full Course)

    Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Setting ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSetting Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandSetting ======================================================================== 0:00 – Intro 1:28 – Defining Outbound: MDR vs. SDR Models 17:11 – The Different MDR Revenue Models + Requirements For Them To Work 19:56 – Call Funnel With Opt-In 23:15 – Low-Ticket Funnel + Setter Outbound 24:24 – Low-Ticket Ascension + Implementation Call 25:45 – DM Setting Funnel 29:04 – Live Event Funnels 32:16 – How Many Leads Per Setter Per Month? 39:21 – Common Funnel Benchmarks 42:21 – What To Do If You Don't Have Enough Leads For 1 Setter 44:11 – Should Setters Take Direct Bookings? 54:27 – The Triage Capacity Problem 57:17 – Setter KPIs For Call Funnel 1:01:27 – Speed To Lead 1:02:42 – Setter Activity (And Dials Per Day) 1:06:01 – Setter Workflow & Dialing Logic 1:15:02 – Old Way: Manual Setup For Dialing Logic 1:18:49 – New Way: Dialer.io (Automatic Setup) 1:20:32 – Dialing Logic Best Practices 1:25:13 – How To Determine Peak Calling Hours 1:25:59 – Pipeline Setter Process 1:29:25 – Texting Scripts 1:37:16 – Quick Note On AI / Automation 1:38:11 – Email Scripts 1:39:08 – Calling Scripts 1:40:56 – Outbound Script & Call Flow 2:08:15 – Adjustments For Triage Call 2:11:13 – Buyer Leads 2:12:43 – Revised Script For No-Shows 2:14:02 – Revised Script For Pipeline (Old Leads) 2:15:15 – When Closers Take The Setting Calls 2:17:21 – Troubleshooting & Common Mistakes 2:33:06 – How To Compensate Setters

  6. Jul 9

    $30M CEO: How to Build a Business That Runs Without You

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jordans ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickJordans Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Introduction & Ranking 16 Systems 02:05 Cole's Number 1 08:42 Jordan's Number 1 14:55 Cole's Number 2 20:18 Jordan's Number 2 26:06 Cole's Number 3 32:40 Jordan's Number 3 39:12 Cole's Number 4 45:36 Jordan's Number 4 52:41 Cole's Number 5 59:24 Jordan's Number 5 01:06:18 Cole's Number 6 01:13:42 Jordan's Number 6 01:20:55 Cole's Number 7 01:27:31 Jordan's Number 7 01:34:08 Cole's Number 8 01:40:52 Jordan's Number 8

  7. Jul 3

    Content vs Paid Ads: Which One Is Better in 2026?

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Debate ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi

  8. Jun 25

    Meet The Genius That Industry Leaders Hire For $100M Launches

    Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?  Click here  👉 https://bit.ly/Cole1on1Jason ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandJason ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to:  -Higher answer rates  -100% TCPA compliant dialing  -Less burned phone numbers / categorized as spam  -20-30% increase in overall sets per day production …and more. Give Jason a follow here: https://www.facebook.com/jason.fladlien.716/

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About

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

Information

  • Creator
    Cole Gordon
  • Years Active
    2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2026 Cole Gordon Podcast
  • Show Website
    Cole Gordon Podcast