FounderSherpa

Robin Crumby
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  • Entrepreneurship

Founder Sherpa is the monthly podcast for scale-up founders building businesses that can grow beyond them. Through candid founder interviews and practical guidance, we explore how to create stronger leadership teams, reduce founder dependency, build long-term value and prepare for whatever comes next — whether that means stepping back, scaling up or planning for exit.

Episodes

  1. Jul 31

    Natacha Robert and the hidden finance gaps that derail business sales

    Most deals don't fall apart over one big number. They fall apart over a hundred small ones that have sat quietly inside a business for years — a budget that was more hope than plan, a sales pipeline nobody can trace through to cash, contracts nobody's updated. In this episode, fractional CFO Natacha Robert talks about what she finds when she goes looking for those gaps in founder-led businesses turning between £1.5m and £8m. She explains why founders know their targets but rarely the drivers behind them, how buyers price in founder dependency long before anyone mentions valuation, and why private equity and trade buyers scrutinise a business so differently. She's blunt about the discipline it takes to get budgeting right, and about what has to be true of a business before it's ready for anyone else to run it. It's a conversation about building a business that's easier to run today — one that happens to be easier to sell later, too.

  2. Jul 10

    Elizabeth Petersen - 'Taking over from the founder without taking the business apart'

    In this episode of FounderSherpa, Robin Crumby talks with Elizabeth Petersen about taking over as CEO in a founder-led business. Elizabeth is CEO of Business Valuation Resources, having joined the company as Chief Content Officer before stepping into the top role as its founders, David Foster and Lucretia Lyons, moved into chair positions. Her transition worked not because responsibilities were simply reassigned, but because it was handled with unusual care: a period of observation before full authority, and a founder disciplined enough to let go properly. The conversation explores what founder handovers actually require beneath the surface. It is not simply an appointment. It is a transfer of trust, built inside a system that was designed around someone else, often while the incoming leader is still learning who the business really is. Elizabeth talks about the discipline it took from David to step back without disappearing, why clean lines around team communication mattered more than any formal governance structure, and the difference between using a founder as a sounding board and quietly letting them keep making the decisions. She also reflects on leading a geographically scattered team without the shared history everyone else had, and on where growth has to come from once a business has near-total penetration in its core market. For founders thinking about bringing in outside leadership, this episode is a reminder that stepping back is its own kind of risk, not the absence of one. Handled well, it is one of the clearest ways a founder-led business builds something that can outlast the person who built it.

  3. Jun 27

    Carolyn Morgan - 'The value of external challenge in a founder-led business'

    In this episode of Founder Sherpa, Robin Crumby speaks with Carolyn Morgan about the value of external challenge in founder-led businesses. Carolyn has spent much of her career supporting growing businesses as a non-exec, adviser and board contributor. Her work often begins at the point where a founder-led business has outgrown the informal habits that helped it get started. The founder is still central, the leadership team is trying to step up, decisions are becoming more complex, and the business needs a better rhythm of challenge, accountability and follow-through. The conversation explores why good governance is not about bureaucracy or boardroom theatre. Done well, it helps founders make better decisions, gives senior leaders more confidence to speak openly, and moves accountability out of the founder’s head and into the wider business. Carolyn explains the role of a good non-exec as someone who can ask the awkward questions, create “air cover” for the leadership team, and challenge the founder without taking over the work. She also discusses why succession is so difficult, how founder strengths can become limiting defaults as the business scales, and why managing personalities is often the hardest part of board work. For founders building businesses that need to thrive without them, this episode is a practical reminder that external challenge is not a sign of weakness. It is one of the ways a founder-led company becomes more resilient, more valuable and less dependent on one person’s instincts.

  • 3 Episodes

About

Founder Sherpa is the monthly podcast for scale-up founders building businesses that can grow beyond them. Through candid founder interviews and practical guidance, we explore how to create stronger leadership teams, reduce founder dependency, build long-term value and prepare for whatever comes next — whether that means stepping back, scaling up or planning for exit.

Information

  • Creator
    Robin Crumby
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 FounderSherpa
  • Show Website
    FounderSherpa