Let's Chat Health Tech

Let's Chat Health Tech Healthcare is changing. The business of changing it is complicated. Let's Chat Health Tech is a weekly, no-fluff conversation built for the people in the middle of that work — founders and operators building health tech solutions, leaders selling into health systems and health plans, and the buyers, investors, and builders trying to separate what's real from what's aspirational. Every episode digs into the actual mechanics of how health tech succeeds (or doesn't): procurement committees, clinical workflows, privacy and security reviews, tight budgets, skeptical stakeholders, and the internal politics nobody puts in the pitch deck. Hosted by Brendan McAdams — with occasional appearances from co-host Larry Trotter — the show brings in guests who have been in the room: leaders at health tech companies, payer and provider executives, and the people who make deals happen (or kill them). We cover: Where healthcare is headed — and what's quietly breaking underneath itThe obstacles that slow adoption: pilots, integration, compliance, and change managementOpportunities hiding in plain sight — workflows nobody owns, metrics nobody tracks, budgets nobody thinks to ask aboutPractical strategies for breaking into health systems and plansHow teams build momentum: finding champions, navigating objections, and earning trust with clinicians and administrators who've already seen every shiny demo If you're building, selling, buying, or investing in health tech — this show is for you. Plus, we have fun. About the Host Brendan McAdams has spent more than two decades in the business of health tech — as a founder, sales strategist, and advisor to companies trying to navigate some of the most complex buying environments in any industry. He's the founder of Kiinetics, a boutique sales strategy and consulting practice that helps health tech companies sharpen their go-to-market, build repeatable sales processes, and close more of the deals they're already working. He's also the author of Sales Craft and a Techstars All-Star Mentor — recognized among the top 4% of mentors in the global network. Brendan brings the same directness to this show that he brings to client work: no fluff, no theoretical frameworks, just honest conversation about what's actually working in health tech sales right now — and why.