Return on Real-Live Events and Human Experience

Bob Hutchins and Justin Zebell
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Honest discussions about the live event industry, measuring the ROI on them, and the latest thinking and technology.

Episodes

  1. Episode 1- The Data Delusion- Why flawless events get forgotten

    6d ago

    Episode 1- The Data Delusion- Why flawless events get forgotten

    The data delusion. Why headcounts and survey scores feel safe and tell you almost nothing about whether anyone cared. Checking your ego at the door. The real barrier to acting on event data, since the numbers don't flatter anyone. The "do more with less" mindset that compressed planning timelines during the pandemic and never let go. A client example where a lesser-known keynote scored 7 to 8 points higher in resonance than a multi six-figure celebrity, and what that meant for the next year's spend. The moment ROME caught a female audience dropping 10 to 12 points during video content, a miss no survey would ever surface. Why internal sales kickoffs might be the events most worth measuring, once required attendance takes headcount off the table. https://MyRome.ai https://www.nonamegroup.com/

    43 min
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Honest discussions about the live event industry, measuring the ROI on them, and the latest thinking and technology.

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