CU Spotlight

CU Spotlight

Shining a light on the credit unions, partners and nonprofits powering the movement.

  1. Jul 29

    TT-1: Beyond Transactions, The Tempathy Movement

    Many credit unions aspire to achieve more but are limited by time, resources, and uncertainty about where to begin. This episode of CU Spotlight explores how embracing collaborative storytelling, technology, and empathy can drive meaningful transformation. Jonathan Taylor, Shirley Senn, and Phil Senn share their journey from informal conference discussions to launching an award-winning movement. They explain how their collaborative podcast is transforming how credit unions share stories, highlight innovation, and build connections, without requiring perfection or large budgets. In this episode, you will learn: - How a simple podcast became a powerful tool for brand awareness, member engagement, and industry impact - The importance of Tempathy, the intersection of technology and empathy, and its potential to revolutionize member experience and staff operations. - Behind-the-scenes insights on producing grassroots content in a complex and sometimes challenging conference environment - The role of storytelling in driving change, earning recognition, and attracting new partners and sponsors. - Practical strategies for credit unions to leverage external perspectives, create FOMO, and enhance their presence, all without the pressure to be perfect This episode demonstrates that even imperfect, organic efforts can achieve significant impact. If you aim to stand out, share compelling stories, and make a difference, especially with limited time, staff, or expertise, this serves as your guide. It is ideal for credit union leaders, marketing teams, and innovators seeking to use content for positive change, as the future of financial services centers on connection, transparency, and Tempathy. Join us as we celebrate achievements, share practical lessons, and provide actionable steps to make storytelling your organization’s most effective tool. Whether you are beginning or seeking to expand your efforts, this episode offers ideas to help you maximize resources and motivate your team.

    TT-1: Beyond Transactions, The Tempathy Movement
  2. Jun 12

    Barb Lohman Shares The Leadership Lessons That Shaped Her Career

    Recorded live at the 2026 Vermont Association of Credit Unions Enlighten Conference at Killington Resort, CU Spotlight hosts JT and Phil sit down with Barb Lowman, CEO at CUNA Strategic Services (CSS). Fresh off delivering the keynote at the inaugural New England Sister Society meeting, Barb shares the leadership lessons that shaped her 30+ year career — starting as a teller — and dives deep into CSS's reinvented model for supporting credit unions and leagues. She also unveils a groundbreaking pilot partnership between CSS and the Association of Vermont Credit Unions that's poised to change how small leagues serve their members. 3 Key Takeaways: Say yes before you're ready. Barb's career was defined by taking on roles she didn't fully know how to do yet — and figuring it out along the way. Daring to say yes (and knowing when to say no) is the foundation of real leadership growth.Start with the problem, not the product. CSS's entire model is built around listening first — understanding what credit unions and their members actually need before matching them with the right fintech solution. It's the antidote to the classic "signed a contract at the cocktail reception" problem.Small leagues don't have to go it alone. The CSS/Vermont pilot proves that leagues without large staffs can still deliver robust fintech engagement to their member credit unions — through fractional resources, shared support, and the right partnerships. Independence and collaboration aren't mutually exclusive.  Shine a light where it matters.

    Barb Lohman Shares The Leadership Lessons That Shaped Her Career

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Shining a light on the credit unions, partners and nonprofits powering the movement.