Media Insights

Growth Stack Media
  • 5.0 (3)
  • Business
  • Updated Weekly

Media Insights is a podcast exploring how AI is transforming media from every angle. Hosted by Jordan Mitchell and produced by Growth Stack Media, a leading tech PR and creative agency. Each episode, you'll hear directly from the experts building with this technology, to help you make smarter calls about where AI belongs in your work. Subscribe so you don't miss new episodes. Get in touch: https://www.growthstackmedia.com/contact

Episodes

  1. 18h ago

    Your Next Audience Won't Be Human with Varun Kabra, CGO of Concordium

    EPISODE PAGE AND SHOW NOTES: https://www.growthstackmedia.com/ai-agents-trust-varun-kabra-concordium On this episode of Media Insights, Varun Kabra, Chief Growth Officer of Concordium, makes the case that your next audience won't be human. AI agents are starting to research, compare and buy on our behalf, and there is no page two on ChatGPT. You're either in the answer or you don't exist. Varun built growth and go-to-market teams at Google, Revolut and Proton. Now he leads growth at Concordium, which builds trust and identity infrastructure so an AI agent can prove who is behind it and what it's allowed to do. He explains the three stages of AI maturity in marketing, why the brands that figure out what not to hand to AI will win, and why trust, not technology, is the real bottleneck. CHAPTERS 0:00 Intro 0:39 Varun's path: Google, Revolut, Proton and Concordium 1:39 Who is accountable when an AI agent acts? 3:41 There is no page two on ChatGPT 5:44 The three stages of AI maturity in marketing 7:12 Getting senior marketers to stage three 10:51 Earned media, citations and staying visible in AI answers 15:10 Where AI belongs and where humans should lead 18:10 What Know Your Agent means for marketers 20:48 Agentic commerce and the Danish national ice hockey team 24:01 How onboarding works: the blue ticket 25:43 2027 predictions: verified agents and agent-to-agent commerce 27:41 Will B2B buying go agentic too? 29:06 Your audience isn't going to be people anymore 30:35 Where to find Varun Visit https://www.growthstackmedia.com FIND VARUN ON SOCIAL LinkedIn: https://www.linkedin.com/in/kabra-varun Concordium: https://www.concordium.com Concordium on LinkedIn: https://www.linkedin.com/company/concordium Concordium on X: https://x.com/Concordium Concordium on YouTube: https://www.youtube.com/@ConcordiumNet FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell Growth Stack Media on LinkedIn: https://www.linkedin.com/company/growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia SUBSCRIBE YouTube Podcasts: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=MMGsYAue1h4nVnMn Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837 #AI #AIAgents #DigitalMarketing #Marketing

  2. Oct 13

    News Trust in the AI Era with Ramin Beheshti, CEO of Caliber

    How do you reach younger audiences who increasingly get their news from short-form video and creators instead of traditional outlets? In this episode of Media Insights, host Jordan sits down with Ramin Beheshti, CEO of Caliber and former Chief Product & Technology Officer at Dow Jones, to talk about building a new kind of media company. Ramin co-founded The News Movement and now leads its parent company, Caliber, whose brands include The News Movement, The Recount, and Capsule, plus the creator-powered news platform SaySo and the publisher-powered agency Caliber Collective. He explains why Caliber bet on short-form video and creators, why trust in legacy media is so low, and why he thinks the industry has to explain its standards instead of assuming people know them. Chapters 00:00 Intro 00:53 What Caliber is: The News Movement, The Recount, Capsule, and SaySo 03:37 Why Gen Z, and how to make news for time-poor audiences 05:21 From "no way on TikTok" to short-form video everywhere 07:22 Do people trust peers more than mastheads? 09:01 Journalistic rigor and the case for communicating standards 09:58 AI and editorial policy: where Caliber draws the line 12:29 Building loyalty on SaySo: vetted creators and a daily digest 15:50 Running a two-sided marketplace of creators and audiences 18:08 Beyond ads and subscriptions: micropayments and creator monetization 21:17 Paywalls, curiosity, and personalized digests 24:00 2027 prediction: AI and the value of human curation 25:58 Rebundling media: one marketplace for video, audio, and editorial 28:56 Where to find Ramin Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND RAMIN ON SOCIAL LinkedIn: https://www.linkedin.com/in/ramin-beheshti-b282638 SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  3. Sep 15

    From AI Hype to Real Growth: What Actually Converts with Serial Entrepreneur Xile He

    On this episode of Media Insights, Xile He, a serial entrepreneur and former founding head of growth at Mocha, walks through how she scaled the Y Combinator-backed AI app builder from zero to 300,000+ users and multi-seven-figure ARR before the company was acquired. She breaks down the specific wedge that let Mocha compete against far better-funded rivals like Lovable and Replit: targeting non-technical business owners who had no idea how to connect a database or set up backend infrastructure, and building that complexity into the product itself. Xile also shares what she's seeing in AI's impact on media and marketing more broadly. Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND XILE ON SOCIAL LinkedIn: https://www.linkedin.com/in/xilehe SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  4. Sep 8

    How Marketers Can Put AI to Work: The Data Advantage, with Ben Kruger, CMO at Event Tickets Center

    On this episode of Media Insights, Ben Kruger, CMO of Event Tickets Center, breaks down how his team uses AI to turn proprietary fan data into a real competitive edge. Listeners will learn how his marketing org replaced slide-deck pitches with working AI prototypes, how the CRO team analyzes session data and heat maps at a much more granular level, and why personalized email campaigns built on purchase and listening history are driving stronger fan engagement.Ben also shares hard-won lessons on where AI automation breaks down: why workflows need to be fully understood by hand before handing them to AI, and why human QA is critical to catching quality drift over time. He closes with his prediction for 2027, on why companies will shift from chasing AI tools to building their own, and why early adopters will keep widening their lead. Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND BEN ON SOCIAL LinkedIn: https://www.linkedin.com/in/benkruger-2 SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  5. Sep 1

    Giving Creators Control in the Age of AI with Hogan Shrum, Co-Founder of PIPPA

    On this episode of Media Insights, Hogan Shrum, co-founder of AI animation platform PIPPA, joins the show to unpack how his team is turning plain-language ideas into fully produced animated video without requiring users to master AI prompting. He explains how PIPPA achieves character consistency, why the platform translates a user's own words into optimized prompts behind the scenes, and how that's cutting regenerations down. We also dig into PIPPA's artist royalty model (creators get paid every time their style is used), the surprising early traction in K-12 education, the economics of producing a feature-length animated film on a budget, and the PIPPA Foundation's push to reinvest AI profits back into the arts. Try PIPPA for free at https://www.gopippa.ai/ — use code GSM26 for 25% off any paid plan. Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND HOGAN ON SOCIAL LinkedIn: https://www.linkedin.com/in/hoganshrum SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  6. Aug 27

    How to “Hire” AI: Building the Workforce of the Future with Lauren Esposito, CMO at Asymbl

    🎙️ On this episode of Media Insights, Lauren Esposito, CMO of Asymbl and former VP of Marketing, Global Brand, Partnerships & Media at Salesforce, joins the show to talk about building a real hybrid workforce, beyond traditional AI tooling. She explains how Asymbl manages its digital workers like employees, with job descriptions, KPIs, and weekly one-on-ones, and shares specific examples, like a digital business analyst that briefs the C-suite every week, and an AI "content guardian" that kept a company-wide rebrand consistent across teams. The conversation gets into where AI is paying off, where it still falls short, and why moving too fast on human headcount can cost more than it saves. Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND LAUREN ON SOCIAL LinkedIn: https://www.linkedin.com/in/laurenesposito SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  7. Aug 25

    Why BeReal Is Betting Against AI: A Discussion with Ben Moore, US Managing Director of BeReal

    In this conversation, Ben Moore, the US managing director at BeReal, discusses the platform's unique approach to social media, emphasizing authenticity and user trust in an age dominated by AI-generated content. He highlights the importance of balancing monetization with genuine user engagement and shares insights on how brands can effectively leverage BeReal for both paid and organic marketing strategies. The discussion also touches on demographic shifts, the role of nostalgia, and the future of AI in marketing. Visit https://www.growthstackmedia.com FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND BEN ON SOCIAL LinkedIn: https://www.linkedin.com/in/bjacobmoore SUBSCRIBE TO MEDIA INSIGHTS YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3 Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396 Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

  8. Aug 20

    From SEO to GEO: How AI Is Rewriting Brand Discovery with Gabriela Henault, CMO of Third Bridge

    In this episode, Growth Stack Media founder Jordan Mitchell and Third Bridge chief marketing officer Gabriella Henault discuss the transformative impact of AI on marketing and research. They explore the importance of human expertise in an AI-driven world, the role of employee advocacy in building trust, and the challenges of maintaining authenticity amid AI-generated content. Gabriella shares insights on brand discovery, SEO strategies, and the necessity of integrating AI into marketing budgets. FIND ME ON SOCIAL LinkedIn: https://www.linkedin.com/in/jordanguymitchell, https://www.linkedin.com/company/growthstackmedia YouTube: https://www.youtube.com/@growthstackmedia Instagram: https://www.instagram.com/growthstackmedia TikTok: https://www.tiktok.com/@growthstackmedia FIND GABRIELA ON SOCIAL LinkedIn: https://www.linkedin.com/in/gabriela-henault

  9. Aug 13

    Protecting Human Thought in the Age of AI Slop: A Discussion with Gemma Craven, CMO of Scribd, Inc.

    In this conversation, Gemma Craven, CMO of Scribd, Inc., discusses her extensive experience in brand, culture, and technology, and how Scribd is positioning itself in the current landscape of AI-generated content. She elaborates on the various offerings under the Scribd, Inc. umbrella, the recent rebranding efforts, insights from their annual State of Reading report, and the integration of AI within their platforms. Gemma also shares her thoughts on the evolving role of marketing teams in the age of AI, the importance of skills in automating tasks, and predictions for the future of brand reputation management.

  • 9 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Media Insights is a podcast exploring how AI is transforming media from every angle. Hosted by Jordan Mitchell and produced by Growth Stack Media, a leading tech PR and creative agency. Each episode, you'll hear directly from the experts building with this technology, to help you make smarter calls about where AI belongs in your work. Subscribe so you don't miss new episodes. Get in touch: https://www.growthstackmedia.com/contact

Information

  • Creator
    Growth Stack Media
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Growth Stack Media
  • Show Website
    Media Insights