The Marketing Desk

Tyler Fleischer
  • 5.0 (1)
  • Marketing

Conversations with marketers across digital assets. The Marketing Desk is a video podcast delivering tactical conversations with marketers across the digital asset ecosystem. One practitioner to another.

Episodes

  1. 4d ago

    Why the Quietest Brand in the Room Wins | Jordan Achilli | Ep 01

    In the inaugural episode of The Marketing Desk, I sit down with Jordan Achilli, VP of Brand Design at Forge, a private securities marketplace recently acquired by Charles Schwab. We talk about what it actually takes to build a brand that earns trust in digital assets. Jordan has been building brands in this space for years, from Bloomberg, to The Tie, to Forge, and his take cuts through the noise: in an industry where everyone is yelling, the quietest brand in the room wins. We get into the full process of building a brand from scratch, why rushing it is one of the most common and costly mistakes in crypto, and why trust — not awareness, not engagement — is the only brand metric that actually matters in financial services. We also dig into the difference between building for institutional vs. retail audiences, whether founders should be the face of their company, and what the Forge-Schwab acquisition looks like from the inside of a brand team. If you're a marketer, founder, or designer building in digital assets, this one's for you. Topics covered: How to build a brand from scratch in cryptoThe biggest brand mistakes in digital assetsHow to build trust as a brand in financial servicesInstitutional vs. retail brand buildingPersonal brands vs. company brandsWhat happens to your brand during an acquisition -- Follow Jordan: https://www.linkedin.com/in/jordanachilli Follow Tyler: https://x.com/tyler_fleischer https://www.linkedin.com/in/tyler-fleischer Follow The Marketing Desk: https://x.com/themarketingdsk https://www.linkedin.com/company/the-marketing-desk-podcast

    39 min
  • 1 Episode

About

Conversations with marketers across digital assets. The Marketing Desk is a video podcast delivering tactical conversations with marketers across the digital asset ecosystem. One practitioner to another.

Information

  • Creator
    Tyler Fleischer
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Tyler Fleischer