The Connection Economy: Real Stories of LinkedIn Done Right

Mark Rothschild
  • 0.0 (0)
  • Entrepreneurship

You love their content.  You want their results. But you don't want to end up a LinkedIn cliché or another Claude Bro to get there.  That's exactly what the Connection Economy podcast is about. I sit down with business owners and creators who are building audiences, opening doors, and landing clients on LinkedIn. We walk through how they got started, when it opened up for them, and how they did it in a way that still feels like them so that you can do the same.

Episodes

  1. 1d ago

    Navigating LinkedIn: Grant Vermeer's Military Journey and Real Estate Insights

    Welcome Friends! In this episode I interview Grant Vermeer about how he uses LinkedIn to help service academy families buy and sell homes nationwide Grant, a Naval Academy graduate, Navy veteran, and military spouse turned real estate professional, explains how frequent moves pushed him to build a hybrid consulting model and brand himself as a nationwide real estate point of contact for Service Academy families.  He shares that LinkedIn began working after consistent posting and clear niche messaging, leading to unexpected referrals and DMs from “silent” followers. Grant outlines how his headline, banner, calls to action, and commenting strategy reinforce his positioning, and he describes three content pillars: Navy/Academy stories, real estate authority content (including a newsletter), and “working out loud” case examples that drive inquiries. He shares two action steps: block 60–90 minutes to batch content and spend 15 minutes commenting in your niche. 00:00 Welcome and Guest Intro 01:13 Grant’s Background Story 03:57 Military Spouse Brand 04:18 Nationwide Real Estate Niche 07:31 LinkedIn Click Moment 11:12 First DMs and Proof 14:41 Headline and Profile Strategy 18:30 Content Pillars and Working Out Loud 20:09 Newsletter Authority Strategy 20:30 Case Study Post That Converts 22:49 Small Audience Big Impact 24:43 Serve Your Niche On Purpose 26:29 LinkedIn Mistakes Realtors Make 28:34 Storytelling That Builds Trust 30:02 Two Quick LinkedIn Fixes 31:25 Guests With Great LinkedIn 34:41 Wrap Up And Sign Off

    36 min

  2. 1d ago

    "You're flaw is your superpower": Magali De Reu

    This is a real treat! Magali is a personal hero of mine because of how she shows up as herself in real life and on LinkedIn. We talk about being authentic, how to 'weaponize your weird, and how you (the listener) can show up as yourself and make better connections on LinkedIn

    34 min
  • 2 Episodes

About

You love their content.  You want their results. But you don't want to end up a LinkedIn cliché or another Claude Bro to get there.  That's exactly what the Connection Economy podcast is about. I sit down with business owners and creators who are building audiences, opening doors, and landing clients on LinkedIn. We walk through how they got started, when it opened up for them, and how they did it in a way that still feels like them so that you can do the same.

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