This is 30

Logan McCarty
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Welcome to This is 30, a podcast where I your host Logan McCarty share behind the scenes of what it’s like to be a high-achieving woman navigating life as an entrepreneur, wife, friend, daughter, and all the other hats we wear when going after our goals. On this podcast we’re skipping straight to the good stuff. Stories you’ll relate to. Lessons I’ve learned. A place to feel seen & get inspired. Whether you’re preparing to turn 30 or already in your 30s and you have dreams and standards bigger than anyone around you and don’t want life to pass you by, this podcast is for you. Tune in weekly on Mondays and start your week knowing you’re not alone in wanting to take on the world, while still enjoying your life. 

  1. 5d ago

    15: The Pressure to Do It All: You Don’t Have to Overhaul Your Life Overnight

    In this episode, Logan McCarty talks about the pressure to do it all as a high achieving woman, and why going all in on everything at once makes it so easy to wear yourself out. You’ll hear why starting with one small step often works better than a full overhaul, how to figure out where help makes sense and where it’s just your ego, and how to look back on a slower season without calling yourself lazy.  Main Topics Discussed: Why it’s so easy to go from zero to 100 in goals, routines, and business, and what to do insteadStarting with one small habit and building from there, using a skincare routine and getting back into workouts as examplesFiguring out your priorities when you only have 24 hours in a day, and accepting that something has to giveHow to tell when you’re holding onto something because of ego versus because you truly don’t need helpWhy successful business owners lean on advisors, and where bringing in support can free up your time and mindBalancing giving your clients your best with taking care of your own businessLooking at a slower season through the right lens, and why slowing down on purpose isn’t the same as being lazyConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  2. Oct 26

    EP. 14: How to Start Building the Income and Life You Want

    In this episode, Logan McCarty talks about what it takes to create the income, business, or life you want, and why it starts with believing you can. You’ll learn how to keep going when nobody is buying or interested yet, how to use data instead of emotion to decide what to tweak, and how to know when to stick with something longer before you pivot.  Main Topics Discussed: Why believing you can create anything you want is the first step, and how the barrier to entry changes depending on what you buildWhy a corporate salary can leave you feeling stuck, and what it looks like to build income that doesn’t depend on someone else seeing your valueWhat to do when you post, launch, or show up and nobody buys, and why that’s usually a sign to tweak something instead of giving upWhy you have to repeat your message over and over, even when it feels annoying, and why you should test an idea several times before you pivotWhy wanting more than the status quo means pushing past people who think your standards are too highConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  3. Oct 19

    EP: 13 Keeping Your Word to Yourself: How to Hold Yourself Accountable Through Time Blocking

    In this episode, Logan McCarty talks about why it’s so easy to show up for everyone else and so hard to show up for yourself, and how that quietly chips away at your trust in yourself. You’ll learn how to use time blocking as an accountability tool, why holding your own boundaries is what builds self-trust, and how Logan uses a color-coded calendar system to follow through on what she says she’s going to do. If you’ve time-blocked for years and it still hasn’t stuck, this is an extra layer to try. Main Topics Discussed: Why it’s easy to be accountable to everyone else and so hard to say yes to yourselfHow holding boundaries with yourself builds self-trust, and why that’s when more opportunities start to come inWhy white space on your calendar leads to saying yes to things you never planned to fit inHow to set up separate color coded calendars you can turn on and off, so you can check your real answer in 10 seconds before agreeing to anythingTreating your workouts, walks, and breaks like real appointments, the same way you would a doctor’s appointmentWhat to ask yourself if you still aren’t following through, and how to tell when the issue is your own boundaries versus people not respecting themA quick Sunday check-in to look ahead at the week and adjust before things conflictConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  4. Oct 12

    EP. 12: Find Your People and Go Further: What Investing in Yourself Really Looks Like

    In this episode, Logan McCarty talks about why investing in yourself gets you to your big goals so much faster, and why finding the right people is a huge part of that. You’ll hear the different ways to invest, from your time to mentors, masterminds, and retreats, how the people around you change the way you think and work, and why showing up for what you invest in matters just as much as the investment itself. Logan shares what she took away from a recent business retreat and what she has learned from investing in coaching and mentorship over the past six years. Main Topics Discussed: How the people you spend time with start to change the way you think, work, and see your goalsWhy investing in yourself is about wanting more, not about not being good enoughThe different ways to invest, including your time, one-on-one coaching, masterminds, retreats, and mentors who meet you for coffeeWhy more is not always better, and how to find the people and programs that actually fit youWhy showing up and holding yourself accountable matters just as much as the investment itselfHow investing from a place of “I want more” instead of “this has to fix everything” makes the process easier and more funWhy acting quickly on what you learn is what turns inspiration into resultsHow taking care of yourself ties directly into how well you show up in your businessConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  5. Oct 5

    EP. 11: Why You Need to Be on TikTok: A Scroll to Sales Crash Course

    In this episode, Logan McCarty gives you a crash course on using TikTok to build your personal brand and bring in leads, whether you're a service provider, a coach, a digital product creator, or have a product based business. You'll hear why TikTok is not just silly dances anymore, why having clear unique positioning matters before you start posting, and what to pay attention to so you know it's working. Logan shares a piece of her Scroll to Sales framework, which she normally only gives away in her one on one TikTok intensives. Main Topics Discussed: Who is actually on TikTok, and why it's one of the easiest places to reach a big audience for freeWhy people trust and buy from what they find on TikTok so quicklyWhy unique positioning matters, and how Logan uses it in her own content (what you're the expert in and which pain points you solve)Why you can just talk to the camera and still build trust, even if it feels awkward at firstWhy getting to 1,000 followers fast matters so people have somewhere to go when they land on your profileThe few analytics to watch: profile views, video views, followers, and link in bio clicksWhat to do when a video works, and why you should re-record it instead of reposting itConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  6. Sep 28

    Ep. 10: 4 Ways to Diversify Your Income as a High Achieving Woman

    In this episode, Logan McCarty breaks down four ways to start diversifying your income, no matter where you are in your career or business right now. She walks through her own path from running a full service marketing agency to building multiple income streams, and shares practical ways you can start doing the same, even if you are still working a full time job. Main Topics Discussed: Starting a side hustle or service based business, and why you do not need to go from zero to a hundred right awayBecoming an affiliate marketer the right way, from software you already use to platforms like ShopMy, Amazon, and TikTok ShopCreating a digital product around what you are already an expert in, from templates to trainings to freebies that grow your email listBuilding a personal brand as the foundation that makes all of the above possibleHow to reverse engineer your goals to figure out which income streams actually make sense for your season of lifeWhy showing up consistently and telling people why they should care is the real starting point for any of thisConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  7. Sep 21

    Reclaiming Your Life: Health, Wealth & Happiness

    In this episode, Logan McCarty walks through a simple exercise for figuring out what actually matters to you right now and using that to reset your priorities. She shares the reflection process she does every year on her birthday, why checking in on your values regularly matters more than waiting for a new year, and how to tell when something in your life is working against the things you actually want. Main Topics Discussed: A framework for identifying your own version of health, wealth, and happiness, and using it to evaluate everything you say yes toHow to recognize when a project, client, or commitment is working against your goals, even when it looks good on paperPractical ways to protect your time, like blocking off mornings or afternoons and holding that boundary even when it is tempting to give it upRebuilding simple routines, like meal planning, that make daily life easier without adding pressureWhy letting go of something that no longer fits can open the door to a better opportunityHow to notice when you are saying yes to too much and what to do about it before it catches up with youConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  8. Sep 7

    Becoming Your Next Level Self: The Work Behind the Level Up

    In this episode, Logan McCarty gets into what it actually takes to level up your life and your money, and why it has nothing to do with spending money to look successful. You will learn how small, consistent habits are what shape your next level self, how to set up your savings so you can actually afford your goals instead of going into debt for them, and why showing up consistently, even when no one is paying attention yet, is what eventually gets people to trust you and want to work with you. Main Topics Discussed: How embodying your next level self through daily habits works differently than trying to look the part before you are readyStructuring savings using buckets so you can fund goals like travel, home projects, or big purchases without debtLearning to tell the difference between spending that reflects readiness and spending meant to look successfulWhy consistently showing up and talking about your expertise, even without an audience yet, is what eventually builds trust and referralsWhy sustainable growth looks like ups and downs rather than constant highs, and how to keep moving forward anyway Join SOFI & get FREE $$ here!Connect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

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About

Welcome to This is 30, a podcast where I your host Logan McCarty share behind the scenes of what it’s like to be a high-achieving woman navigating life as an entrepreneur, wife, friend, daughter, and all the other hats we wear when going after our goals. On this podcast we’re skipping straight to the good stuff. Stories you’ll relate to. Lessons I’ve learned. A place to feel seen & get inspired. Whether you’re preparing to turn 30 or already in your 30s and you have dreams and standards bigger than anyone around you and don’t want life to pass you by, this podcast is for you. Tune in weekly on Mondays and start your week knowing you’re not alone in wanting to take on the world, while still enjoying your life. 

Information

  • Creator
    Logan McCarty
  • Years Active
    2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 This is 30
  • Show Website
    This is 30