This is 30

Logan McCarty
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Welcome to This is 30, a podcast where I your host Logan McCarty share behind the scenes of what it’s like to be a high-achieving woman navigating life as an entrepreneur, wife, friend, daughter, and all the other hats we wear when going after our goals. On this podcast we’re skipping straight to the good stuff. Stories you’ll relate to. Lessons I’ve learned. A place to feel seen & get inspired. Whether you’re preparing to turn 30 or already in your 30s and you have dreams and standards bigger than anyone around you and don’t want life to pass you by, this podcast is for you. Tune in weekly on Mondays and start your week knowing you’re not alone in wanting to take on the world, while still enjoying your life. 

  1. 1d ago

    EP. 12: Find Your People and Go Further: What Investing in Yourself Really Looks Like

    In this episode, Logan McCarty talks about why investing in yourself gets you to your big goals so much faster, and why finding the right people is a huge part of that. You’ll hear the different ways to invest, from your time to mentors, masterminds, and retreats, how the people around you change the way you think and work, and why showing up for what you invest in matters just as much as the investment itself. Logan shares what she took away from a recent business retreat and what she has learned from investing in coaching and mentorship over the past six years. Main Topics Discussed: How the people you spend time with start to change the way you think, work, and see your goalsWhy investing in yourself is about wanting more, not about not being good enoughThe different ways to invest, including your time, one-on-one coaching, masterminds, retreats, and mentors who meet you for coffeeWhy more is not always better, and how to find the people and programs that actually fit youWhy showing up and holding yourself accountable matters just as much as the investment itselfHow investing from a place of “I want more” instead of “this has to fix everything” makes the process easier and more funWhy acting quickly on what you learn is what turns inspiration into resultsHow taking care of yourself ties directly into how well you show up in your businessConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  2. Oct 5

    EP. 11: Why You Need to Be on TikTok: A Scroll to Sales Crash Course

    In this episode, Logan McCarty gives you a crash course on using TikTok to build your personal brand and bring in leads, whether you're a service provider, a coach, a digital product creator, or have a product based business. You'll hear why TikTok is not just silly dances anymore, why having clear unique positioning matters before you start posting, and what to pay attention to so you know it's working. Logan shares a piece of her Scroll to Sales framework, which she normally only gives away in her one on one TikTok intensives. Main Topics Discussed: Who is actually on TikTok, and why it's one of the easiest places to reach a big audience for freeWhy people trust and buy from what they find on TikTok so quicklyWhy unique positioning matters, and how Logan uses it in her own content (what you're the expert in and which pain points you solve)Why you can just talk to the camera and still build trust, even if it feels awkward at firstWhy getting to 1,000 followers fast matters so people have somewhere to go when they land on your profileThe few analytics to watch: profile views, video views, followers, and link in bio clicksWhat to do when a video works, and why you should re-record it instead of reposting itConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  3. Sep 28

    Ep. 10: 4 Ways to Diversify Your Income as a High Achieving Woman

    In this episode, Logan McCarty breaks down four ways to start diversifying your income, no matter where you are in your career or business right now. She walks through her own path from running a full service marketing agency to building multiple income streams, and shares practical ways you can start doing the same, even if you are still working a full time job. Main Topics Discussed: Starting a side hustle or service based business, and why you do not need to go from zero to a hundred right awayBecoming an affiliate marketer the right way, from software you already use to platforms like ShopMy, Amazon, and TikTok ShopCreating a digital product around what you are already an expert in, from templates to trainings to freebies that grow your email listBuilding a personal brand as the foundation that makes all of the above possibleHow to reverse engineer your goals to figure out which income streams actually make sense for your season of lifeWhy showing up consistently and telling people why they should care is the real starting point for any of thisConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  4. Sep 21

    Reclaiming Your Life: Health, Wealth & Happiness

    In this episode, Logan McCarty walks through a simple exercise for figuring out what actually matters to you right now and using that to reset your priorities. She shares the reflection process she does every year on her birthday, why checking in on your values regularly matters more than waiting for a new year, and how to tell when something in your life is working against the things you actually want. Main Topics Discussed: A framework for identifying your own version of health, wealth, and happiness, and using it to evaluate everything you say yes toHow to recognize when a project, client, or commitment is working against your goals, even when it looks good on paperPractical ways to protect your time, like blocking off mornings or afternoons and holding that boundary even when it is tempting to give it upRebuilding simple routines, like meal planning, that make daily life easier without adding pressureWhy letting go of something that no longer fits can open the door to a better opportunityHow to notice when you are saying yes to too much and what to do about it before it catches up with youConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  5. Sep 7

    Becoming Your Next Level Self: The Work Behind the Level Up

    In this episode, Logan McCarty gets into what it actually takes to level up your life and your money, and why it has nothing to do with spending money to look successful. You will learn how small, consistent habits are what shape your next level self, how to set up your savings so you can actually afford your goals instead of going into debt for them, and why showing up consistently, even when no one is paying attention yet, is what eventually gets people to trust you and want to work with you. Main Topics Discussed: How embodying your next level self through daily habits works differently than trying to look the part before you are readyStructuring savings using buckets so you can fund goals like travel, home projects, or big purchases without debtLearning to tell the difference between spending that reflects readiness and spending meant to look successfulWhy consistently showing up and talking about your expertise, even without an audience yet, is what eventually builds trust and referralsWhy sustainable growth looks like ups and downs rather than constant highs, and how to keep moving forward anyway Join SOFI & get FREE $$ here!Connect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  6. Aug 31

    Choose Your Hard: A Guide to Achieving Your Goals

    In this episode, Logan McCarty talks about what it actually takes to keep working toward your goals when life gets overwhelming, recorded in the middle of packing up her house to move. She shares how she prioritizes what matters most in a busy season, why something almost always has to give, and how to figure out what that should be without giving up on your goals altogether. Main Topics Discussed: Why prioritizing your goals sometimes means waking up earlier or giving something else up temporarilyHow to identify one or two professional and personal priorities to focus on for a season instead of trying to do everything at onceDeciding what can wait and what cannot, using real examples from Logan's own busy seasonWhy small, sustainable changes work better than drastic overnight onesThe exercise of writing out your goals, checking how realistic they are, and figuring out what needs to changeChoosing your hard now instead of staying stuck and wishing you had started soonerConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  7. Aug 24

    Busy Isn't an Excuse: Making Time for the People You Love

    In this episode, Logan McCarty talks about the importance of being intentional with the people you love as life gets busier in your 30s. She shares what prompted this realization during a hectic season of moving and packing, and why putting people on the calendar, rather than hoping you'll get to them eventually, has made such a difference for her and her husband. Main Topics Discussed: Why it is so easy to let life get busy and let time with family and friends slip awayCreating intentional routines, like a monthly family night or a regular call, so you actually follow throughHow moving closer to some family and further from others has changed the way Logan approaches staying connectedBalancing time between multiple sides of family, especially around holidaysWhy being fully present, phone away, matters just as much as showing upHow prioritizing relationships now is shaping the kind of presence Logan wants to have once she has kidsConnect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

  8. Aug 17

    Why Every High Achieving Woman Needs a Female Financial Advisor

    In this episode, Logan McCarty talks about the difference it has made working with a female financial advisor over the past year and why she believes every high achieving woman needs one in her corner. She walks through what that relationship actually looks like, from combining finances after marriage to navigating unexpected expenses, and shares the real numbers behind what has become possible since bringing her on. Main Topics Discussed: Why Logan avoided dealing with retirement accounts, investing, and combining finances for years as a self employed business ownerWhat it actually looks like to work with a financial advisor, from mapping out values and goals to consolidating accounts and debtHow she and her husband paid off over $15,000 in debt this year without either of them earning more moneyPlanning a wedding completely debt free and traveling multiple times, including their honeymoon and a family trip, all while saving for a houseWhy having a financial advisor who is a woman and closer in age has made a real difference in the advice she receivesHow to know if it might be time to bring in a financial advisor, no matter what stage you are at Book an intro call with my financial advisor, Tina, here. Connect with Logan: Follow Logan on Instagram Follow Logan on TikTok Apply for a 1:1 TikTok Intensive Join SOFI: High-yield savings account & EARN FREE $$

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About

Welcome to This is 30, a podcast where I your host Logan McCarty share behind the scenes of what it’s like to be a high-achieving woman navigating life as an entrepreneur, wife, friend, daughter, and all the other hats we wear when going after our goals. On this podcast we’re skipping straight to the good stuff. Stories you’ll relate to. Lessons I’ve learned. A place to feel seen & get inspired. Whether you’re preparing to turn 30 or already in your 30s and you have dreams and standards bigger than anyone around you and don’t want life to pass you by, this podcast is for you. Tune in weekly on Mondays and start your week knowing you’re not alone in wanting to take on the world, while still enjoying your life. 

Information

  • Creator
    Logan McCarty
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 This is 30
  • Show Website
    This is 30