Chasing The Unicorn Podcast

Chasing The Unicorn Podcast
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Chasing The Unicorn Podcast explores bourbon through conversation, craft, and curiosity. Hosted by John Schuster, the show focuses on education, storytelling, and the sensory experience behind America's native spirit.

  1. 4h ago

    Peerless Opens a Second Door

    Peerless Distilling won final state licensing this week for a second tasting room on Louisville's Whiskey Row, opening to the public later this month. Peerless has run tight allocation since its 2017 relaunch, and this new door is built specifically to ease purchase limits that have frustrated visitors for years. It's the fifth new licensed tasting room the corridor has added since 2024 — Louisville is building its walk-in bourbon economy in real time.

    Peerless Opens a Second Door

  2. 1d ago

    Heaven Hill Bet Against Itself

    Heaven Hill broke ground today on six new warehouses outside Bardstown, adding roughly 42,000 barrels of aging capacity — in the same quarter it cut its own new-make production 15%. That's not a contradiction, it's a bet: the correction is closer to its floor than its middle, and the company wants storage ready before construction costs climb again. Warehouse space built today becomes bourbon on shelves eight to twelve years out.

    Heaven Hill Bet Against Itself

  3. 2d ago

    Four Roses 2026 Pre-Allocation Closes July 18

    Franklin takes a quiet Sunday minute to lay out the week's real dates: Four Roses' 2026 Limited Edition Small Batch pre-allocation closes July 18 at $129.99 for Brent Elliott's 108.2 proof blend, with New Riff's Fall Bottled-in-Bond Single Barrel window closing July 20. Further out, Old Forester Birthday Bourbon lands September 2nd, Blood Oath Pact 12 awaits its federal filing announcement, and Parker's Heritage 2026 arrives this fall. He also flags Hard Truth Distilling Co.'s Bourbon & BBQ Festival on July 18 in Nashville, Indiana, and closes with how the allocation calendar inside The Perfect Pour keeps every one of these dates from sneaking past you.

  4. 3d ago

    Wild Turkey 101 Beats Pricier Bottles, 3 of 4

    Franklin closes out the week by tracing one question through five days of news: what actually makes a bottle worth its price. From Elijah Craig Barrel Proof's federally audited Bottled-in-Bond status to Four Roses' Limited Edition pre-allocation to Friday's blind-tasting upset — Wild Turkey 101 beating pricier bottles three times out of four — the answer keeps landing on production, not price. He also flags the Richmond Beer, Bourbon and BBQ Festival on July 25th and the last chances to pour this weekend, including Ohio's George T. Stagg lottery closing tomorrow night.

  5. 4d ago

    A $28 Bourbon Keeps Beating $80 Ones

    Wild Turkey 101 has won or tied three of four blind-tasting rounds on r/bourbon against bottles costing two to three times its $28 price. Master Distiller Eddie Russell credits the distillery's low barrel-entry proof — 107 to 110 — for pulling more flavor from the wood over time. Breaking Bourbon's own panel backs it up at 4.1 out of 5.

    A $28 Bourbon Keeps Beating $80 Ones

  6. 5d ago

    Ohio’s Free Stagg Lottery Closes Sunday

    Ohio's state liquor agency is running a free lottery for George T. Stagg, and it closes this Sunday at midnight. No purchase required — just a name in a drawing. George T. Stagg's secondary floor has held between $1,100 and $1,250 for months while other allocated bottles softened toward retail. Win, and you pay store price: $129. Ninety seconds of effort against an $1,100 gap.

    Ohio’s Free Stagg Lottery Closes Sunday

  7. 6d ago

    Four Roses 2026 Pre-Allocation: Buy It Before It Exists

    Four Roses Master Distiller Brent Elliott confirmed the 2026 Limited Edition Small Batch at 108.2 proof after TTB review cleared July 4 and 5. The pre-allocation window opened July 7 at $129.99 MSRP and closes July 18 — before bottles arrive at any retail shelf. Last year's edition traded at $200 to $240 secondary within two weeks of distribution. The math is simple: lock in $129.99 now or pay $200 later.

    Four Roses 2026 Pre-Allocation: Buy It Before It Exists

  8. Jul 7

    E.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99

    Colonel Edmund Haynes Taylor Jr. lobbied Congress to pass the Bottled-in-Bond Act of 1897 — the first consumer protection law in American history. His label just cleared federal TTB review at the statutory 100 proof and is distributing nationally this week at $69.99 MSRP. No lottery. No pre-allocation at most accounts. Each bottle traces to one barrel, one distilling season, one federally bonded warehouse position, bottled without dilution. The colonel's name is the argument, and it's on your shelf right now.

    E.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99
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Chasing The Unicorn Podcast explores bourbon through conversation, craft, and curiosity. Hosted by John Schuster, the show focuses on education, storytelling, and the sensory experience behind America's native spirit.

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