The Therapist HQ

Alicia
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Your weekly private practice pep talk hosted by Alicia Murray, LMHC, owner of a virtual group therapy practice and a consulting firm for therapists starting or growing their private practice. During your weekly private practice pep talk, we'll normalize struggles as a therapist and business owner, have some laughs along the way, and continue to create and grow our private practice in a way that is sustainable and profitable.

Episodes

  1. 3d ago

    SEO and LLMO 101 for Therapists

    SEO vs. LLMO for Private Practice TherapistsIn this episode, Alicia Murray breaks down the difference between SEO and LLMO and explains how therapists can use both to get found online. She shares practical strategies for improving visibility through website structure, specialty pages, blog content, Google Business profiles, and search-friendly language.What you’ll learnWhat SEO means and why it still matters in 2026How LLMO works and why AI search is becoming importantWhy your website homepage and specialty pages should be built around client search languageHow blogging supports both Google search and AI discoveryHow to use Google Business posts to reinforce your expertiseWhy Instagram name fields and blog indexing can help you get discoveredHow to think like your ideal client when choosing titles and topicsKey takeawaysSEO is about making it easy for Google to understand who you help and what you doLLMO is about showing up in AI search tools like ChatGPT, Claude, and GeminiSpecialty pages should break your niche into specific search termsBlog content should answer the exact questions clients are askingGoogle Business profiles still matter, even for fully virtual practicesYour social profiles can support search visibility when optimized intentionallyPractical tips from the episodeKeep your homepage brief and clearCreate specialty pages for related subtopics within your nichePublish blogs that answer client-centered questionsLink blog posts to relevant specialty pages when possibleSet up and verify your Google Business profileRecycle blog content into short Google Business postsUse searchable language in your Instagram name fieldIndex your blog content before publishing if possible Stay Connected with Alicia: InstagramFacebookWebsite Resources & Links: Private Practice Launch Kit - Get started with your practice branding and setupFind Your Niche, Fill Your Practice - An in-depth marketing courseHQ Marketing Community - Ongoing support and marketing tools for private practicesGoogle Search Console - for indexing your blogs

    19 min
  • 1 Episode

About

Your weekly private practice pep talk hosted by Alicia Murray, LMHC, owner of a virtual group therapy practice and a consulting firm for therapists starting or growing their private practice. During your weekly private practice pep talk, we'll normalize struggles as a therapist and business owner, have some laughs along the way, and continue to create and grow our private practice in a way that is sustainable and profitable.

Information

  • Creator
    Alicia
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Alicia