Take it Vertical

Kelly Tang & Rafi Ruthchild
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  • Society & Culture

Take it Vertical is a podcast about vertical short drama, mobile-first storytelling, and the future of scripted entertainment. Hosted by two media insiders from legacy media and the vertical drama space, each episode breaks down the craft, business, audience psychology, and cultural shifts behind one of the fastest-growing formats in entertainment.

Episodes

  1. Jul 27

    Episode 104: What's Next

    Kelly walks us through what's going on in the vertical space for China and what that means for the future of US content.

  2. Jul 17

    Episode 103: Detour

    Kelly & Rafi take a left turn, which Rafi promises never to do again (fingers crossed)

  3. Jul 9

    Episode 102: MicroDramas

    What makes micro dramas so addictive? Listen as Kelly & Rafi discuss how the new format uses some not-so-new storytelling to enrapture viewers.

  4. Jul 8

    Episode 101: Intro

    Kelly & Rafi introduce themselves on an unsuspecting audience.

  • 4 Episodes

About

Take it Vertical is a podcast about vertical short drama, mobile-first storytelling, and the future of scripted entertainment. Hosted by two media insiders from legacy media and the vertical drama space, each episode breaks down the craft, business, audience psychology, and cultural shifts behind one of the fastest-growing formats in entertainment.

Information

  • Creator
    Kelly Tang & Rafi Ruthchild
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2026 Kelly Tang & Rafi Ruthchild
  • Show Website
    Take it Vertical