The Impossible Brief

Eléonore Pratoussy

The Impossible Brief explores the human side of the A.I. transformation. What it takes to lead when the technology moves faster than we can adapt. Find us on Substack

Episodes

  1. Oct 27

    Why Rushing AI Innovation is a Trillion-Dollar Mistake | Dr. Ian Alden Russell

    In this episode, global strategist and AI transformation consultant Dr. Ian Alden Russell joins Ben and Eléonore to explore why rushing AI innovation is a trillion-dollar mistake. Analysing the deep cultural and political values of the US, China, and Europe, Ian cuts through the technical hype to reveal who is truly positioned to win the future. Subscribe to The Impossible Brief.

  2. Oct 7

    Casey Bird - AI and the creative freedom to build your own agency

    Casey Bird joins Ben and Eléonore on this new episode of The Impossible Brief. Casey is a creative director and the founder of Studio Ru. After years in traditional ad agencies and Channel 4's partnerships team, she used AI to build a business around family life, something she says wouldn't have been possible without it. This lively conversation explores the creative freedom AI can give, how it's changing who gets to run a business, why starting with something silly beats starting with a deadline, and the three questions leaders should be asking their teams about AI. Subscribe to The Impossible Brief on Substack

  3. Jul 9 ·  Bonus

    Bonus: What's The Impossible Brief?

    An introduction to The Impossible Brief. Ben and Eléonore discuss what the podcast is, how it came to be and its ambition to help leaders build better business as the AI transformation reshape how we work and how we lead. Subscribe to The Impossible Brief on Substack

  4. Jul 9

    Annabel Gillard - AI Ethics & the Financial Services opportunity

    Annabel Gillard joins Ben and Eléonore for the first episode of The Impossible Brief. Annabel became an AI Ethicist after spending over 20 years working in financial services. This lively conversation explores what is AI Ethic, how it can be applied to business and why the financial services industry is in the best position to lead on AI Governance. Subscribe to The Impossible Brief on Substack

  • 4 Episodes

About

The Impossible Brief explores the human side of the A.I. transformation. What it takes to lead when the technology moves faster than we can adapt. Find us on Substack

Information

  • Creator
    Eléonore Pratoussy
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2026 Eléonore Pratoussy
  • Show Website
    The Impossible Brief

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