Paid Perceptions Podcast

Paid Perceptions
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A show by Sam Cohen and David Dasilma discussing paid media news and developments for the week as well as personal experiences and anecdotes from the hosts.

  1. 5d ago ·  Video

    ChatGPT Ads Creative Enhancements - Paid Perceptions Podcast - 10/23/26

    Sam & David break down ChatGPT Ads auto-edits, Google retention controls, Netflix's new pixel & more for 10/23/26. Chapters: 00:00 Introduction to Paid Perceptions Podcast 00:35 ChatGPT Ads Creative Enhancements On by Default 17:21 Google Ads Customer Acquisition & Retention Controls 37:18 Google Ads Demand Gen Data Strength & Enhanced Conversions 50:27 Netflix Ads Conversion Pixel & Trade Desk Audiences 1:04:59 Google Ads AI Max Enabled in Ad Grants Accounts 1:06:01 Google Ads Local Services Removes Featured Professionals 1:07:52 Google Ads Sticky Sponsored Heading in AI Mode 1:08:22 Google Ads Sitelink Arrows in AI Mode 1:09:00 Google Ads Product Features in Shopping Ads 1:09:20 Google Ads New Ad Format Below AI Overviews 1:09:38 Google Ads Scrolling Marquee & Domain Underlines 1:10:45 Google Ads Smart Bidding Exploration for PMAX & Shopping 1:11:17 Google Ads Channel Prioritization & Budget Caps 1:12:13 Google Ads PMAX Partners Setting 1:13:43 Google Ads PMAX Image & Video Sourcing 1:14:33 Google Ads Demand Gen HTML5 Ads 1:14:59 ChatGPT Ads Large Product Carousel 1:15:47 ChatGPT Ads Single-Brand Shopping Ads 1:16:29 ChatGPT Ads Expands to 89 Countries 1:16:59 LinkedIn Ads B2B Audiences for CTV in DV360 1:17:59 Microsoft Ads Top SERP Placement for Sponsored Ads Content Sources: ChatGPT Ads to enable creative enhancements on October 30 - Search Engine Land Google Ads expands customer acquisition and retention controls - Search Engine Land Google Ads Demand Gen Data Strength Feature Adds New Metrics - PPC News Feed Netflix Ads adds a conversion pixel, with Trade Desk audiences due in November - Search Engine Watch Google Ads AI Max spotted automatically enabled in some Ad Grants accounts - Search Engine Land Google Ads Local Services removes featured professionals - Search Engine Land Google Ads tests sticky Sponsored results heading in AI Mode - Search Engine Watch Google Ads tests arrows next to sitelinks in AI Mode ads - Search Engine Watch Google Ads tests product features in Shopping ads - Search Engine Watch Google Ads tests new ad format below AI Overviews - Search Engine Watch Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines - Search Engine Roundtable Google Ads Smart Bidding Exploration Expands to Performance Max and Shopping - PPC News Feed Google Ads Channel Prioritization and Budget Caps Live in Google Ads - PPC News Feed Google Ads "Partners" Setting for Performance Max - PPC News Feed Google Ads adds new image and video sourcing options to Performance Max - Search Engine Land Google Ads Demand Gen Now Accepts HTML5 Ads for the Display Network - PPC News Feed ChatGPT Ads tests large product carousel with Shop now buttons - Search Engine Watch ChatGPT Ads tests single-brand shopping ads at the bottom of results - Search Engine Watch ChatGPT Ads reach 89 countries after expansion into 26 new markets - Search Engine Watch LinkedIn Ads brings its B2B audiences to CTV ads in Google's DV360 - Search Engine Watch Microsoft Advertising Tests Top SERP Placement for Sponsored Ads - PPC News Feed Paid Perceptions Links: Company Website - www.paidperceptions.com LinkedIn - https://www.linkedin.com/company/paid-perceptions/ Sam & David Links: Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/ David - https://www.linkedin.com/in/daviddasilma/

  2. Oct 16 ·  Video

    New Meta Advertising Formats - Paid Perceptions Podcast - 10/16/26

    In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 10/16/26. Chapters: 00:00 Introduction to Paid Perceptions Podcast 02:28 Meta Ads New Ad Forms & Video Measurement 20:23 Google Ads Channel Prioritization 46:19 Google Ads AI-Powered Campaign Creation 1:02:30 Google Ads Automotive Model Feeds 1:03:14 Google Ads Automated Bidding for Video Reach Campaigns 1:03:46 Google Ads Dotted Underlines in Text 1:04:31 Google Ads 3 Ads in AI Mode 1:05:06 Google Ads New AI Mode Ad Design 1:06:17 Google Ads Qualifying Questions for Lead Gen Forms 1:08:23 Google Ads Demand Gen Lookalike Updates 1:09:21 Google Ads Pharmaceutical Ads in AI Mode 1:10:01 Google Ads PMAX GMB Profile Destination 1:10:27 Google Tag Manager Updates 1:12:04 ChatGPT Ads CTA Buttons 1:12:41 Microsoft Ads Copilot Ads with CTA 1:13:56 Microsoft Ads Related Searches 1:14:12 Microsoft Ads Larger CTA Button 1:14:24 Microsoft Ads White Arrows for Sitelinks Content Sources: Meta ads introduces new brand advertising formats across Facebook and Instagram - Search Engine Land Google Ads introduces channel prioritization and budget allocation controls - Search Engine Land Google Ads tests AI-powered campaign creation using natural language - Search Engine Land Google Ads introduces automotive model feeds for vehicle manufacturers - Search Engine Land Google Ads tests automated bidding for Video Reach campaigns - Search Engine Land Google Ads tests dotted underlines in sponsored search results - Search Engine Watch Google Ads AI Mode now showing three ads at the bottom instead of two - Search Engine Watch Google Ads tests new design for ads at bottom of AI Mode responses - Search Engine Watch Google Ads Lead Forms Now Allow Advertisers to Qualify Leads - PPC News Feed Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions - Search Engine Land Google Ads May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews - Search Engine Roundtable Google Ads PMax adds option to send users to Google Business Profile - Search Engine Watch Google Tag Manager update promises faster websites and simpler tracking - Search Engine Land ChatGPT tests CTA buttons for ads - Search Engine Watch Microsoft Advertising Copilot ads now show a CTA button - Search Engine Watch Microsoft Advertising tests “Related searches based on your browsing” below sponsored ads - Search Engine Watch Microsoft Advertising tests larger CTA button on sponsored ads - Search Engine Watch Bing adds white arrows to sitelinks in ads - Search Engine Watch Paid Perceptions Links: Company Website - www.paidperceptions.com LinkedIn - https://www.linkedin.com/company/paid-perceptions/ Sam & David Links: Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/ David - https://www.linkedin.com/in/daviddasilma/

  3. Oct 9 ·  Video

    Google Ads AI-Powered Campaign Localization - Paid Perceptions Podcast - 10/9/26

    In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 10/9/26. Chapters: 00:00 Introduction to Paid Perceptions Podcast 00:24 Google Ads AI-Powered Campaign Localization 19:43 Google Ads Direct Offer Assets 32:50 Google Ads PMAX Asset Group A/B Tests 46:00 ChatGPT Ads Visual Ads & Expanded Measurement 1:00:22 Google Ads Demand Gen View-Through Reporting Update 1:01:39 Google Ads Conversion Lift in Search & PMAX 1:02:38 Google Ads New AI Max Columns 1:03:17 Google Ads Grey Box Shopping Design 1:04:09 Google Ads New Review Showcases 1:04:38 Google Ads Overlay on Video Asset Optimization 1:05:12 Google Ads Blue Tiles on AI Mode 1:05:41 Google Ads Expands Masthead Ad Eligibility 1:07:09 ChatGPT Ads This Might Interest You 1:07:55 Microsoft Ads Showing More Images 1:08:18 Microsoft Ads New SERP Design 1:08:57 Microsoft Ads Light Blue Bubbles 1:09:16 Microsoft Ads Customer Review Extension 1:10:03 Yahoo Ads More Blue Hyperlinks Content Sources: Google Ads adds AI-powered campaign localization for international expansion - Search Engine Land Google Ads tests new Direct Offer asset for AI Mode promotions - Search Engine Land Google Ads brings A/B testing to Performance Max asset groups - Search Engine Land OpenAI brings visual ads and expanded measurement to ChatGPT - Search Engine Land Google changes view-through conversion reporting for Demand Gen Display ads - Search Engine Land Google opens Conversion Lift to Search and Performance Max - Search Engine Land Google Ads adds new AI Max columns for deeper campaign analysis - Search Engine Land Google tests grey box design in Shopping ads - Search Engine Watch Google tests new review treatments within sponsored results - Search Engine Watch “Overlay on Videos” Asset Optimization for Demand Gen - PPC News Feed Google tests blue titles for ads at the bottom of AI Mode - Search Engine Watch YouTube expands Masthead ad eligibility to online gambling advertisers - Search Engine Land ChatGPT tests new “This might also interest you” heading above ads - Search Engine Watch Bing sponsored ads now showing more images within the ad unit - Search Engine Watch Bing tests new ad design within SERP - Search Engine Watch Bing tests light blue bubbles for sitelinks on desktop - Search Engine Watch “Consumer Review” Extensions Spotted in Bing Ads - PPC News Feed Yahoo sponsored results now showing more blue hyperlinks - Search Engine Watch Paid Perceptions Links: Company Website - www.paidperceptions.comLinkedIn - https://www.linkedin.com/company/paid-perceptions/YouTube - https://www.youtube.com/@PaidPerceptions Sam & David Links: Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/David - https://www.linkedin.com/in/daviddasilma/

  4. Oct 2 ·  Video

    LinkedIn Ads Day Parting - Paid Perceptions Podcast - 10/2/26

    In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 10/2/26. Chapters: 00:00 Introduction to Paid Perceptions Podcast 01:33 LinkedIn Ads Introduces Day Parting 21:10 ChatGPT Ads Bulk Uploads 33:46 ChatGPT Ads Growth Report 43:21 Amazon Ads Local Service Ads 57:32 Google Ads Demand Gen Updates 1:12:25 Google Ads Cross-Channel App Reporting 1:13:48 Google Ads New Sitelink Look 1:14:03 Google Ads New Product Grid 1:14:36 Microsoft Ads Expands Content Exclusions 1:15:00 Microsoft Ads Blurred Separator 1:16:03 Microsoft Ads Italic URLs 1:16:47 Microsoft Ads Minority Owned Label 1:18:12 Microsoft Ads Advertiser Highlight Content Sources: LinkedIn Ads Introduces Day Parting OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting - Search Engine Land Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out - Search Engine Land - Graphite Amazon Ads taps Yelp to turn product purchases into local service leads - Search Engine Land Google Unveils September Demand Gen Updates - PPC News Feed Google expands cross-channel conversion reporting to app campaigns - Search Engine Land Google tests a new look for mobile ad sitelinks - Search Engine Land Google Tests Sponsored Products Grid That Looks Like The Organic Product Grid - Search Engine Roundtable(RustyBrick) Microsoft opens Excluded Content Terms to all advertisers - Search Engine Land Bing Tests Blurred Separator for Sponsored Results - PPC News Feed Bing tests italic URL font style in search results again - Search Engine Watch Bing tests Minority-owned label on sponsored ads - Search Engine Watch Bing tests new format highlighting top ad and organic results - Search Engine Watch Paid Perceptions Links: Company Website - www.paidperceptions.com LinkedIn - https://www.linkedin.com/company/paid-perceptions/ YouTube - https://www.youtube.com/@PaidPerceptions Sam & David Links: Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/ David - https://www.linkedin.com/in/daviddasilma/

  5. Sep 25 ·  Video

    ChatGPT Ads Custom Agents - Paid Perceptions Podcast - 9/25/26

    In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/25/26. Chapters: 00:00 Paid Perceptions Podcast Intro00:36 ChatGPT Ads Conversational Format28:22 Google Ads Agentic Ecommerce32:26 Google Ads Product Value Optimization33:14 Google Ads Shopify Native AI Checkout43:32 Google Ads Expands AI Max Reporting48:08 Google Ads Allows Gun Accessories52:40 Google Ads Offline Conversion Updates1:05:30 Google Ads Spend Comparison Report1:10:45 TikTok Rejects Meta's Joint Child Safety Settlement1:23:53 Google Analytics Customizable Dashboards1:30:47 Google Analytics Hostname Allowlist1:38:22 Google Ads LSAs with Larger Images1:39:29 Google Ads "More From" Sitelink1:39:59 Google Ads Expanding Sponsored Places1:40:20 Google Ads Customer Match List Updates1:40:44 Google Ads Descriptions in AI Mode1:41:49 Google Ads AI Generated Ad Summary1:42:31 Google Ads Google Messages Asset1:43:42 Google Merchant Center Videos1:44:08 Google Ads Booking Prices by Device Type1:45:22 Google Ads AI Max Branded Search Controls1:46:16 Microsoft Ads Copilot Audience Generation1:46:36 Microsoft Ads "Top Pick" Shopping Label1:46:52 Microsoft Ads View Counts Shopping Label1:47:38 Microsoft Ads HubSpot Integration1:49:08 Microsoft Ads Shopping Ads in CopilotContent Sources: OpenAI turns ChatGPT ads into conversations - Search Engine LandGoogle expands agentic commerce tools ahead of the holiday shopping rush - Search Engine LandGoogle Ads tests Product Value Optimization for AI bidding - Search Engine LandGoogle opens native AI checkout to eligible Shopify merchants - Search Engine LandGoogle expands AI Brief and adds deeper AI Max reporting - Search Engine LandGoogle Ads to test gun accessory ads on Search in the U.S. - Search Engine LandGoogle Ads lets offline uploads fill gaps in tag-based conversions - Search Engine LandGoogle Ads is showing advertisers how their spending compares with peers - Search Engine LandTikTok rejects Meta ads pushing rivals to join child safety settlement - Search Engine LandGoogle Analytics launches customizable Dashboards - Search Engine LandGoogle Analytics adds hostname allowlists to fight spam traffic - Search Engine LandGoogle Tests Local Service Ads With Larger Image & Highlight Box - Search Engine RoundtableGoogle Sponsored Results Sitelinks Tests More From Advertiser Name Title - Search Engine RoundtableGoogle Sponsored Places That Expand On Hover - Search Engine RoundtableGoogle Customer Match Adds IP Address and Timestamp Matching - PPC News FeedMicrosoft Advertising Tests Copilot Audience Generation for Audience Campaigns - PPC News FeedBing “Top Pick” Label on Sponsored Products - PPC News Feed“Descriptions for Ads” in Google AI Mode - PPC News FeedAI Mode Tests Text Anchor Ads With Descriptions - PPC News FeedBing Tests View Counts in Shopping Tab Results - PPC News FeedMicrosoft Advertising Integrates with HubSpot for Enhanced CRM - PPC News FeedMessage Assets Add Google Messages as a New Option - PPC News FeedMerchant Center Adds Product-Level Video Uploads - PPC News FeedBooking Prices Customized by Device Type in Hotel Ads - PPC News FeedShopping Ads in Bing Copilot - PPC News FeedAI Max UI Update Adds Branded Search Control - PPC News Feed Paid Perceptions Links: Company Website - www.paidperceptions.comLinkedIn - https://www.linkedin.com/company/paid-perceptions/

  6. Sep 17 ·  Video

    Google Rethink ROI - Paid Perceptions Podcast

    In this episode Sam and David cover the 2026 Google Rethink ROI event that was livestreamed on September 17th, 2026. Hear our thoughts and highlights from the event about the future of lead generation advertising. Chapters: 00:00 Google Rethink ROI Event01:13 New Feature Announcements03:17 Business Agent for Leads13:11 Lead Journey Mapping & Journey Aware Bidding19:44 Lead Intent Scoring22:55 Google's Claims25:35 Massive Advertisers Adapt Slowly33:29 The Importance of Good Data35:30 First-Party Data Challenges43:12 Systematic Issues in Large Orgs47:14 The Overlap Between Brand & Performance52:16 Super-Empowered Consumers54:39 Positives About Google56:50 The Best Ad Platform Link to Google Stream: https://www.youtube.com/watch?v=xZ5oX9nKztk Paid Perceptions Links: Company Website - www.paidperceptions.comLinkedIn - https://www.linkedin.com/company/paid-perceptions/YouTube - https://www.youtube.com/@PaidPerceptions

  7. Sep 16 ·  Video

    Google Rethink Retail - Paid Perceptions Podcast

    In this episode Sam and David cover the 2026 Google Rethink Retail event that was livestreamed on September 16th, 2026. Hear our thoughts and highlights from the event about the future of ecommerce advertising. Chapters: 00:00 Google Rethink Retail Event01:47 YouTube vs TikTok for Ecommerce04:37 Advantages of Viewing Ads09:08 Google Merchant Center Conversational Attributes15:11 Google Ads AI Ecommerce Focus22:45 Conflicting Company AI Policies29:16 Most ChatGPT Users Check Google36:05 Reclassifying Consumer Behavior37:43 Merging Brand and Performance43:48 Good SEO is Good GEO49:31 Demand Led Budgets51:46 YouTube Ads Business Agents55:31 UGC vs Celebrity Endorsements Google Stream Link: https://www.youtube.com/watch?v=OJPyIUL_vbo Paid Perceptions Links: Company Website - www.paidperceptions.comLinkedIn - https://www.linkedin.com/company/paid-perceptions/YouTube - https://www.youtube.com/@PaidPerceptions

  8. Sep 11 ·  Video

    ChatGPT Ads Goes Global - Paid Perceptions Podcast - 9/11/26

    In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/11/26. Chapters: 00:00 Introduction to Paid Perceptions Podcast01:33 ChatGPT Ads Expands Globally & Builds Ad Stack24:27 ChatGPT Ads Block Rival AI Tools30:23 ChatGPT Ads Pilot on Amazon DSP35:30 Google Ads Traditional Search in AI Overviews42:23 Google Ads Query Shift Length Study56:06 Google Ads AI Overviews Changing Shopping Behavior1:01:36 Google Ads Promotion Mode1:04:00 Google Data Manager & Meridian MMM Expansion1:10:47 Google Ads Opens Personalized Ads for Alcohol1:30:38 Google Ads Hotel Deal Badge1:31:18 Google Ads Ties Videos to Audiences1:32:03 Google Ads Related Searches1:33:05 Google Ads Loyalty Program Member Segment1:33:41 Google Ads Produce Value Optimization Test1:36:40 Microsoft Ads Bold HTTPS Test1:40:18 Google Ads Collapsable Sitelinks1:42:00 Google Ads Expands Waze Availability1:45:44 Google Ads Budget or Bidding Target Experiments Content Sources: OpenAI expands ChatGPT ads globally and builds out its ad stack - Search Engine LandOpenAI reportedly blocks rival AI tools from advertising in ChatGPT - Search Engine LandAmazon pilots ChatGPT Ads through its DSP - Search Engine LandGoogle tests traditional Search campaigns in AI Mode - Search Engine LandGoogle Ads data shows query length shift post-AI Mode - Search Engine LandAI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches - Search Engine LandGoogle Ads Expands Promotion Mode to Daily Budgets - PPC News FeedGoogle expands Data Manager and Meridian measurement tools - Search Engine LandGoogle opens YouTube personalized ads to alcohol advertisers - Search Engine Land“Deal” Badge Spotted Live in Google Hotel Ads - PPC News FeedGoogle Ads Displays “Audiences” Tag Under Video Assets - PPC News FeedGoogle Tests “Related Searches Based on Your Browsing” in Paid Results - PPC News Feed“Loyalty Program Members” Segment Spotted in Google Ads - PPC News FeedGoogle Ads Tests Product Value Optimization - PPC News FeedBing Tests Bolded HTTPS URLs in Snippets - PPC News FeedGoogle Ads Collapsing Sitelinks That You Can Expand - Search Engine RoundtableGoogle Expands Waze Ads Beyond The United States - Search Engine RoundtableGoogle Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns - Search Engine Roundtable Paid Perceptions Links: Company Website - www.paidperceptions.comLinkedIn - https://www.linkedin.com/company/paid-perceptions/YouTube - https://www.youtube.com/@PaidPerceptions

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About

A show by Sam Cohen and David Dasilma discussing paid media news and developments for the week as well as personal experiences and anecdotes from the hosts.

Information

  • Creator
    Paid Perceptions
  • Years Active
    2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 Paid Perceptions
  • Show Website
    Paid Perceptions Podcast