Three and a half years ago, a guy named Gianluca won the green card lottery, quit his job in Luxembourg, and moved to Los Angeles with no plan, no job, and — his words — “go big or go home.” We met in the Italians-in-LA Facebook group, back when he was panicking, surrounded by Americans, hunting for anyone who’d speak Italian with him. This week he came on the show to tell the whole story… in English. The thread that runs through all of it is a mentality clash he keeps bumping into. In Europe, he says, you work for a stable salary — you sign the contract, you’re safe, you’re maybe a little mediocre forever, but you don’t panic. In America, people work for passion — they’ll grind in the field they love even when it’s not paying, enthusiasm through the roof, because they actually love the thing. He landed with the European operating system installed, and the whole episode is him slowly, reluctantly switching over. It cost him something to get there. Three months burning through savings. A job he found (partly thanks to a $45 round of three spritzes with me — a price that now sounds like a bargain). Watching coworkers disappear one by one until he got laid off himself — and the strange relief of it, because sometimes it’s easier when someone else makes the decision for you. A car-rental business with a friend — three Fiat 500s, three Mustangs, a Volkswagen — that turned out not to be profitable. And, finally, finanzamille — the finance platform he built with his business partner Amedeo, where people can actually learn how money works. Here’s what I want to flag, because he was careful about it and so am I: finanzamille teaches — it breaks down the news, analyzes a stock a week, shows you their reasoning — but as he said himself, plainly, they don’t give financial advice, because they can’t. This episode is his story, not a stock tip. Nothing here is advice; it’s one immigrant’s road from accountant to aspiring financial planner, studying at UCLA, chasing a genuinely big dream. I also asked him whether showing your face online actually matters. He didn’t hesitate. In an age when everything’s made by AI, he said, showing your face, being visibly human, is more important than ever. People don’t follow a product. They follow a person, they want to feel your emotion. The human factor wins over everything else. I keep saying it, episode after episode, and my guests keep saying it back to me. His advice to the version of himself who started with no audience and no proof it’d work? Be consistent. Follow the passion. You’ll find your people eventually. Grazie, Gianluca. From a $45 spritz to a 50-million-dollar dream — go big, my friend. — L. Buona notte. You can find Gianluca here This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber. Thanks for reading! This post is public so feel free to share it. Get full access to Laura G. at nightnightatlauras.substack.com/subscribe