People of Durham #40 – Laura Erasmus, Founder of Moose CookiesLaura Erasmus is a 28-year-old wife, mom, and founder of Moose Cookies. Born in Romania and raised across Korea, Abu Dhabi, and Canada, she started the brand postpartum as a creative outlet after too many nights spent watching TV. What began as late-night recipe experiments while her son slept is now a handmade stuffed-cookie company with premium packaging, a growing market presence, and a name borrowed from her little boy’s nickname.In this conversation she shares the six-month grind of perfecting recipes with almost no baking background, the family story behind the logo, her vision for healthier three-bite cookies, and why she’d rather stay handmade and premium than chase Walmart shelves.Hosted by Pascal Zois.---00:00 🗣️ Introducing Laura Erasmus, founder of Moose Cookies 00:26 🌍 Wife, mom, psychology grad, and an international upbringing 01:11 ✈️ Growing up across Romania, Korea, the UAE, and Canada 03:34 🇨🇦 Coming to Canada for university and reuniting with her husband 05:42 🍪 How Moose Cookies started postpartum as a creative outlet 07:49 🧪 Six months of failed batches before the recipes clicked 09:28 🦌 The name “Moose” came from her son’s park nickname 10:43 🎨 The logo her husband designed, with their son’s blue eyes and a Canadian hat 12:01 🧘♀️ Postpartum and needing something that was just for her 13:32 👨👩👧👦 Floor mattresses, co-sleeping, and the peace it brought 17:58 ➕ Three-year-old Moose, the math prodigy who loves helping bake 20:25 💡 Healthier cookies, no-sugar and keto ideas, and three-bite portions 21:42 📦 Premium packaging meant to feel like opening an iPhone 23:53 🤝 Partnering with Goi Goi Korean in Trenton 26:36 🛍️ Where to find them: vendor markets, Trenton, and limited shipping 29:00 ✈️ Dreams of taking Moose Cookies back to Abu Dhabi, Korea, and Romania 33:53 🌟 Customer service lessons from real estate photography 40:04 📈 What’s next, including Brighton’s Apple Fest, and staying handmade 43:36 📜 Registering, trademarking, insurance, and Ontario cookie labelling 50:57 📱 Instagram, the website, and passing 1,000 organic followers 53:19 👨👩👧👦 The dream of her husband joining Moose Cookies full-time 53:48 🚀 Advice to her five-months-ago self: buckle up 55:00 💰 Humorous advice to her teenage self: buy Bitcoin 56:05 💖 A message to her younger self: hang on, life gets incredibly good 57:10 👨👧 The host’s message to his younger self about fatherhood ---Watch or listen on YouTube, Spotify and Apple Podcasts.