Trademarks With Chelsea | A Trademark Law Basics Business Podcast

Trademarks with Chelsea is a podcast for business owners, experts, and thought leaders who've built something real and want to protect it the right way. If you're a coach, consultant, speaker, therapist, practitioner, or product-based business owner wondering whether you need a trademark, this show gives you clear, plain-language answers, without the legal jargon or the DIY guesswork. Hosted by Chelsea Fournier, a US trademark attorney who has helped hundreds of businesses protect their brand names, logos, and taglines with the USPTO. Chelsea was sworn in as a lawyer at 24, spent years practicing trademark and IP law, and has built several businesses of her own, so she knows what it takes to build a brand and what it costs to leave it unprotected. I'll answer questions like: How do I trademark my business name? How much does it cost to trademark a name? How long does it take to get a trademark? Do I need a trademark if I already have an LLC? What's the difference between a trademark and a copyright? Should I trademark my name, my logo, or both? How do I do a trademark search before I file? What happens if someone else is already using my business name? Can I trademark my podcast name, course name, or signature program? Do I need a trademark lawyer, or can I file it myself? This podcast covers the full trademark process for small businesses in the US: trademark searches and clearance, filing a trademark application, USPTO office actions, intent-to-use applications, cease and desist letters, trademark registration, and keeping your registration alive for the long run. You'll also hear why DIY trademark filing services and AI tools often miss what matters, and how to build a brand protection strategy that fits your business goals and budget. If you're a business owner who wants to protect your brand, understand intellectual property, and feel confident your business is built to last, you're in the right place. This podcast is for educational purposes only and isn't legal advice.