Deal Diaries with Kate Chichi

kate chichi

Business owners share how they bought and sold businesses.

Episodes

  1. Jun 29

    From $300K Salary to $30M Valued Agency — How to Grow Through Acquisitions

    Joey Mure walked away from $300K a year at Wells Fargo after discovering that banks secretly store more capital in life insurance than in real estate — and built a $30M-valued insurance agency off the back of that insight. In this episode, Joey breaks down the 4x-buy, 15x-sell arbitrage that convinced him to start acquiring, the earnout clause that cost him real money when a lawyer changed the final draft, and why he ultimately walked away from a $150M roll-up plan in favor of a simpler path to nearly the same payout. Joey is the co-founder of Wealth Without Wall Street and has nearly 700 podcast episodes under his belt. Subscribe for more real acquisition stories every week. 0:00 Intro 0:36 Introduction — Joey Mure 1:04 Why he left a $300K job at Wells Fargo 3:42 What is Infinite Banking? 4:42 How Wells Fargo secretly invests $19B in life insurance 9:34 What an insurance agency actually does 10:48 How a podcast accidentally became a global lead-magnet 15:55 How an insurance agency makes money (commissions, renewals & why it's sellable) 20:56 Why Joey decided to start acquiring companies 23:48 What Joey looked for in an acquisition target 25:12 How Joey found the businesses he acquired 27:13 From LOI to close: the 9-month diligence slog 29:50 The post-close mistakes he'd never repeat 36:53 How the deal was structured 40:20 How his insurance carrier financed the deal 42:13 Organic growth vs. roll-up: why he changed his mind 46:42 Investor DNA: how to find the right investment for YOU 51:04 Raising 5 kids to think like entrepreneurs 55:31 How Joey uses AI across the business 1:00:22 Guest recommendations

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Business owners share how they bought and sold businesses.