Don't Forget the Pizza

Isabel Ruiz
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You were hired to build an ecosystem; you ended up managing lanyards and venue Wi-Fi. Don't Forget the Pizza is the podcast for Developer Advocates, DevRel Managers, Technical Evangelists, and Community professionals who run events as the unwritten part of their job. Hosted by Isabel Ruiz, a Community Engagement leader with 10 years in SaaS. We talk to the people who figured it out on the fly — no training, no playbook. Community, Served by the Slice. 🍕

Episodes

  1. Oct 26

    Stay Human in an AI-First World with Michelle Sandford

    Developer advocate Michelle Sandford joins Isabel Ruiz on Don't Forget the Pizza. She talks about why she calls her blog "Scaling Guacamole," how a career that began in pubs and restaurants led to IBM and then Microsoft, and how a customer success background carries over into developer relations.In this episode: Why you don't need the title to do the job: figure out what you love and do it.How Michelle manages around 50 events a year, and why she takes holiday to attend conferences in places like Vietnam.Why AI is making many people feel anxious and isolated, and why a human-to-human check-in matters.Why early-career developers should use GitHub Copilot in ask mode to learn before moving to agentic coding.Why cutting developers to work "cheaper and faster" is a losing story, and why investing in your existing talent is the better one.A lightning round covering Slack vs. Discord, live vs. pre-recorded demos, stickers vs. T-shirts, pineapple on pizza, and one word for the Perth developer scene.Michelle's advice: use AI as the best coach you've ever had, and look out for each other.

  2. Oct 6

    Performance Testing Doesn't Have to Be Scary

    What do chickens have to do with performance testing? More than you'd think. 🍕 Heather Thacker — developer advocate, performance testing champion, and former professional baker — joins Don't Forget the Pizza to share why DevRel is less about nailing the KPIs and more about nurturing the culture. Like sourdough. In this episode, we talk about turning kitchen disasters into DevRel wins (if the chocolate cake doesn't rise, make brownies), why you can't rush community growth, how to make performance testing approachable with play and curiosity, and where human creativity still beats AI. IN THIS EPISODE: The "brownie philosophy" — adapting when talks & demos don't go to planWhy DevRel is like maintaining a sourdough starterChickens & performance testing: Heather's most creative talk ideaCommunity nurturing vs. obsessing over metricsMaking complex topics relatable through technical public speakingThe human edge in DevRel as AI scales — creativity, play & lived experienceLightning round: yoga, Slack vs Discord, stickers vs T-shirts, and pineapple on pizzaABOUT HEATHER THACKER: Heather Thacker is a Developer Advocate at Gatling. Before tech, Heather worked as a professional baker — on the Bread Team at Dozen Bakery and building the pastry program at Farmer's Daughter, where she won two biscuit awards. She's an international speaker known for connecting seemingly unrelated worlds — like chickens and load testing — to make technical education engaging and fun. ABOUT DON'T FORGET THE PIZZA: Community, Served by the Slice. 🍕 You were hired to build an ecosystem; you ended up managing lanyards and venue Wi-Fi. Hosted by Isabel Ruiz, Community Engagement Manager with 10+ years in community & events, this is the podcast for Developer Advocates, DevRel Managers, Technical Evangelists & Community professionals who run events as the unwritten part of their job. 🎧 Enjoying the show? Subscribe to the channel so you don't miss the next slice: Subscribe to Don't Forget the Pizza on YouTube here: Watch the video version of this episode here: https://youtu.be/lLsHQ3Jc0Ws?si=q50LYibLVJd0nwOA And follow every future episode as soon as it drops here: https://www.youtube.com/@dontforgetthepizza #DevRel #PerformanceTesting #CommunityBuilding

  3. Sep 1

    Why Your KubeCon Talk Got Rejected (It's a Numbers Game)

    Why Your KubeCon Talk Got Rejected (It's a Numbers Game) feat. Imma Valls Bernaus Your KubeCon talk wasn't rejected because it was bad, it was a numbers game. Imma Valls Bernaus has reviewed hundreds of KubeCon submissions, run cloud-native communities across Europe for over a decade, and served as Observability Track Chair for KubeCon (picking 50 talks from 250 submissions). In this episode, she pulls back the curtain on what Developer Relations really is — and it's not just traveling and speaking at conferences. Hosted by Isabel Ruiz, Don't Forget the Pizza is the podcast for Developer Advocates, DevRel Managers, Technical Evangelists and Community professionals who run events as the unwritten part of their job. Community, Served by the Slice. 🍕 IN THIS EPISODE YOU'LL LEARN: • Why community building is a long-run game — Imma's Stardew Valley analogy for reviving communities after COVID • What a KubeCon Track Chair actually does and why great talks get rejected • How to handle conference talk rejection without taking it personally • Step-by-step advice for first-time speakers: where to start and how to play the CFP numbers game • How Imma manages DevRel chaos with a simple Todoist system to reduce cognitive load • Behind the scenes of co-hosting the Grafana OpenTelemetry Community Call • Cultural lessons from organizing developer events in Barcelona, Amsterdam and Japan • How to adapt event formats when logistics force you to scale down ABOUT THE GUEST: Imma Valls Bernaus is a Developer Advocate and community organizer based in Barcelona with 10+ years in enterprise architecture and cloud-native communities. She has organized 20+ Cloud Native, DevOps and Grafana events across Europe, served as a KubeCon reviewer and Observability Track Chair, and is passionate about building intentional spaces for women+ in open source. CHAPTERS: 00:00 — Intro — Welcome Imma Valls Bernaus 00:45 — The Stardew Valley analogy for reviving communities 02:56 — What people underestimate about Developer Advocacy 06:32 — From enterprise architect to DevRel: project management superpowers 08:16 — Inside KubeCon as Observability Track Chair: 50 talks from 250 submissions 12:22 — Advice for first-time speakers: start small & play the numbers game 15:50 — How to survive DevRel chaos with Todoist + co-hosting the Grafana Community Call 23:39 — What works in Barcelona won't work in Japan: cultural lessons from events 29:34 — Lightning Round: languages, stickers & pineapple on pizza? RESOURCES MENTIONED: • Todoist — https://todoist.com • Grafana OpenTelemetry Community Call ABOUT THE PODCAST: Don't Forget the Pizza helps Developer Relations and community professionals run better developer events — from venue Wi-Fi and catering to CFPs, community building and ecosystem strategy. New episodes weekly. Hosted by Isabel Ruiz — Community Engagement Manager at Autodesk, 10 years in developer community & events. 🎧 Watch the video version on YouTube: https://youtu.be/99bD70Fl8gI Subscribe to the podcast page: https://dontforgetthepizza.riverside.com/ #DevRel #DeveloperRelations #DeveloperAdvocacy #CommunityBuilding #KubeCon #CNCF #CFP #ConferenceSpeaking #TechCommunity #Grafana #OpenTelemetry #DevRelPodcast

  4. Aug 11

    How to Run a Developer Meetup That Lasts a Decade — with Mario Bodemann

    Mario Bodemann ran Berlin Droids — one of Berlin's oldest Android developer meetups — for 11 years. In this episode, he sits down with Isabel Ruiz to break down what it actually takes to build a developer community that survives, and why most don't. What's covered: Why most meetups die — and how Berlin Droids lasted over a decadeThe one thing every first-time organizer underestimates (it's in the podcast name 🍕)Mario's genius upcycling hack — turning a DroidCon booth backdrop into a messenger bagHow to engage shy attendees without forcing awkward icebreakers"Getting them to care is the most complicated one" — a three-step framework for community loyaltyDream swag: programmable LED backpacks, Kotlin-powered embroidery machines, and what makes swag actually meaningfulMeasuring DevRel success beyond qualified leads: brand awareness, engineering feedback, and the metric Mario swears bySlack vs Discord, stickers vs T-shirts, and the definitive pineapple-on-pizza verdict ⚡ Mario Bodemann is a senior developer advocate, Android engineer, and software engineering lecturer at SRH Berlin University of Applied Sciences. He currently works at Yubico on software security and passkeys — but his real superpower is building developer communities that people keep coming back to. An honest, tactical conversation for anyone running meetups, hackathons, or developer communities — whether you have budget or not. Timestamps: 0:00 – Keeping a meetup alive for 11 years2:30 – Turning a booth backdrop into a bag (creative upcycling)4:50 – What gets underestimated in event organizing6:00 – Budget trade-offs and the art of improvisation7:30 – What makes a meetup memorable9:00 – Engaging shy attendees & the moderator's power10:30 – Getting people to show up, stay, and care11:30 – Slack, Discord & community platforms15:30 – Dream swag: unlimited budget edition17:00 – Meaningful swag & interactive booth experiences22:00 – Measuring success in DevRel27:00 – Teaching software engineering & cross-pollination28:00 – Best venues in Berlin for meetups31:00 – Lightning round ⚡

  5. Jul 20

    How to Run a Hackathon People Actually Remember

    Don't Forget the Pizza is the podcast for Developer Advocates, DevRel Managers, and community professionals who run events as the unwritten part of their job. Hosted by Isabel Ruiz, each episode dives into the logistics nobody talks about — venue Wi-Fi, lanyards and why the pizza order matters more than you think. Nicolas Grenié joins the show. Nicolas is a Developer Relations veteran with over a decade of experience: he grew Typeform's app ecosystem to 10,000+ integrations, founded HackBarna (Barcelona's AI hackathon), delivered 50+ talks at conferences like MWC and Red Hat Summit, and co-created apis.json, an open API discovery standard. He's currently a Lovable Ambassador and Angel Investor, building at the intersection of AI and Developer Experience. In this episode, Nicolas shares what separates a forgettable hackathon from one people talk about for years — why he stops his events at 11 PM, how to balance three completely different attendee personas in one room, why most hackathon projects are over-scoped, and what the Barcelona developer scene gets right that Silicon Valley doesn't. If you've ever been handed a box of lanyards and told to "build community," without a playbook, this one's for you. 🍕

  • 5 Episodes

About

You were hired to build an ecosystem; you ended up managing lanyards and venue Wi-Fi. Don't Forget the Pizza is the podcast for Developer Advocates, DevRel Managers, Technical Evangelists, and Community professionals who run events as the unwritten part of their job. Hosted by Isabel Ruiz, a Community Engagement leader with 10 years in SaaS. We talk to the people who figured it out on the fly — no training, no playbook. Community, Served by the Slice. 🍕

Information

  • Creator
    Isabel Ruiz
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Isabel Ruiz
  • Show Website
    Don't Forget the Pizza