Developed + Deconstructed

Danica VanBeek & Jenni Ewing
  • 5.0 (1)
  • Fashion & Beauty

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

Episodes

  1. Oct 29

    Spooky: what to do when project decisions come back to haunt you - October 2026

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. This month, Danica and Jenni talk about what to do when things go wrong in your project at the eleventh hour, from best practices for crisis management to creative formula and packaging solutions that will help preserve your launch. Connect with us Danica - IG @vanbeekpkg, vanbeekpackaging.com Jenni - nextjendevelopment.com

    Spooky: what to do when project decisions come back to haunt you - October 2026

  2. Sep 21

    Teststravaganza! Everything you need to know about beauty formula + package testing - September 2026

    Hey! I'd love to hear your thoughts, send me a voice note. From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. This week, Danica and Jenni cover all things testing, from formula safety testing and all types of packaging tests to clinicals and before & after photos. 0:00 Intro 1:16 Why testing is important 4:07 Formula: Stability 8:56 Formula: Micro Challenge, aka PET 12:45 Formula: RIPT, Ocular, and Safety in Use 17:13 Packaging: Compatibility 23:11 Packaging: Functional testing 30:57 A quick tangent about Assembly Instructions and manufacturing! 34:53 Packaging: Tests you might not have thought about (legal, barcodes) 43:43 Claims: Are claims substantiation tests and clinical tests the same thing? 45:15 Claims: Consumer Perception vs. Instrumentation 49:53 Claims: Different ways to get Before & After photos 55:42 September’s Low Stakes Hot Take 1:01:20 Outro Connect with us Danica - IG @vanbeekpkg, vanbeekpackaging.com Jenni - nextjendevelopment.com

    Teststravaganza! Everything you need to know about beauty formula + package testing - September 2026

  3. Aug 14

    Have we reached peak lip treatment? Plus holiday hot takes - August 2026

    Hey! I'd love to hear your thoughts, send me a voice note. From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. This week, Danica and Jenni cover: Why is everyone launching tinted peptide/ceramide lip treatments? We discuss how retailer input + peer pressure to adopt hot trends like lip balm, hair + body mists, color correctors, etc., can impact brand equity and how to balance relevant innovation with authentic brand identity. Holiday sets, limited editions, and advent calendars Common pitfalls with executing a holiday program + how we think about ROI + whether they make sense for every brand Connect with us Danica - IG @vanbeekpkg Jenni - LinkedIn @jenniewing

    Have we reached peak lip treatment? Plus holiday hot takes - August 2026

  4. Jul 21

    Hello & welcome, BEMT, and label claim woes - July 2026

    Hey! I'd love to hear your thoughts, send me a voice note. From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. This week, Danica and Jenni cover: The exciting news in the US about newly-approved sunscreen filter BEMT Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development.The pitfalls of fill claims and transparent bottles Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels.Connect with us Danica - IG @vanbeekpkg Jenni - LinkedIn @jenniewing

    Hello & welcome, BEMT, and label claim woes - July 2026
  • 4 Episodes

About

From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.

Information