Confessions of a Dashboard

Sarah Hillifer
  • 0.0 (0)
  • Marketing

Marketing tips and tricks for your small business or nonprofit. Every episode, Sam picks a line from a favourite emo song, and his sister Sarah has to find the marketing lesson hiding inside it.

Episodes

  1. Jul 27

    Your hair, it's everywhere

    Love emo music? Want to improve your marketing? Look no further - siblings Sarah and Sam Hillifer chat about managing messy data pipelines and making smarter marketing decisions, all while tying it to the line of a favourite emo song. Whether you're a nonprofit, small business, or data enthusiast, this episode offers practical tips to improve your data health and marketing precision. Main topics: The challenge of tangled data sources and the importance of a single source of truthStrategies for maintaining consistent naming, unique identifiers, and data integrityHow to detect data pipeline issues early with built-in checks and balancesThe significance of understanding every piece of data before trusting the outputExamples of bad data leading to poor decision-making and how to prevent itPractical steps for starting fresh with data cleanup, even from scratchThe value of timestamps, contact points, and behavioural data in enhancing marketing campaigns

  • 1 Episode

About

Marketing tips and tricks for your small business or nonprofit. Every episode, Sam picks a line from a favourite emo song, and his sister Sarah has to find the marketing lesson hiding inside it.

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