Better Every Upload

Tobi Lyons
  • 5.0 (1)
  • Education
  • Biweekly

A place for creators to share their knowledge and experience in an effort to make being a YouTuber a less lonely and confusing journey.

Episodes

  1. Aug 23

    MartinCitoPants Breaks Down His YouTube Process and Gives Incredible YouTube Advice

    A 2.8 million subscriber gaming YouTuber breaks down the storytelling system behind his biggest videos, made for creators who want a real look at how a top tier channel is actually built, not just grown. Martin takes me through his entire creative process: how a frog became one of YouTube’s most recognizable brands almost by accident, the “but, therefore” story structure he borrows from South Park’s writers, and what his real audience retention data says about what actually keeps people watching. We also get into why he thinks most creators are chasing the wrong stats entirely. One of the most detailed looks at the craft of YouTube storytelling I’ve done on the show. (0:00) Intro & the most important word in his videos (2:13) The three-letter word behind his storytelling (9:15) The accidental origin of the frog brand (12:59) Giving the frog character with PNG animations (19:11) The But/Therefore framework, borrowed from South Park's writers (22:11) Going viral outside gaming: the satellite short (27:14) Beating Minecraft Skyblock with no starter chest (36:35) The real numbers behind his audience retention (42:17) Where his revenue actually comes from (59:12) Finding ideas: browsing the Steam store (1:08:04) Inside the process: footage review, transcripts & scripting (1:15:19) What editing actually looks like day to day (1:21:33) Why chasing analytics is a trap (1:28:58) Nailing packaging and thumbnails last, not first (1:36:46) What he knows now that he didn't in 2020 (1:42:04) The creator advice he disagrees with (1:45:32) The My Summer Car disaster (bonus story)

  2. Aug 9

    Daukey Shares His YouTube Knowledge

    In this interview Daukey shares how he was able to turn his love of watching youtube into a love of creating. Going from being a fan of people like Fitz & Smii7y to now making videos with them regularly. He talks about how shorts not only grew his audience but also grew his reputation in the youtube gaming community, with multiple creators knowing who he was before they ever spoke to him. But also shares how his ability to find great games helped not only his career but the careers of those he made videos with making him an invaluable person to have in a session.So sit back, relax, and enjoy this epic podcast!

    Daukey Shares His YouTube Knowledge

  3. Jul 26

    Fitz Might Change How You Think About YouTube Strategy. Sharing YouTube tips from a long career

    Fitz had a huge impact on the youtube gaming scene and built multiple very successful channels. So how did he do it and what did he learn? Fitz's core philosophy on youtube was always just to make great videos and that served him very well. But he is also very self reflective and always eager to learn and grow as a person. All these things made him a super interesting guest to have on.Enjoy the show!

  4. Jul 13

    McCreamy: YouTube Lessons From a 10 Year Career

    Learn how McCreamy built a 10,000,000 subscriber YouTube channel that generated nearly 3 Billion channel views. In this super interesting podcast interview. During this conversation we learn about: McCreamy’s beginnings, how he succeeded from his very first upload. How he makes his videos and what he looks at after they’re uploaded to learn from them. The experience of hitting 10 million subscribers (his career long goal) and the serious struggles that followed. And so much more. There is so much knowledge and interesting experiences in this video and I really think it’s super valuable to any aspiring or current YouTuber. Enjoy!

    McCreamy: YouTube Lessons From a 10 Year Career
  • 4 Episodes

About

A place for creators to share their knowledge and experience in an effort to make being a YouTuber a less lonely and confusing journey.

Information

  • Creator
    Tobi Lyons
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © Tobi Lyons
  • Show Website
    Better Every Upload