ERC Podcast: Grow Smart, Run Lean

Joe Lapscher
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  • Entrepreneurship

The ERC Podcast is where medium-sized businesses learn how to grow and optimize. Join us as we interview top experts who share actionable strategies to help you sell better, boost your top-line revenue, and drive maximum efficiency in your operations.

Episodes

  1. 2d ago

    One Click Could Cost You Millions: The True Price of Weak IT Security

    In this episode, Orest Sison from CMIT Solutions of The Meadowlands, NJ shares insights on how small and medium-sized businesses can leverage IT for growth, efficiency, and cybersecurity. We explore practical strategies for data management, cybersecurity defenses, and automation to help businesses thrive in a digital world. Key Topics IT as a growth lever for small businessesCybersecurity threats and mitigation strategiesData management and business intelligenceAutomation of client and employee onboardingHIPAA compliance and cybersecurity audits Chapters 00:00 Introduction to Orest Sison and the Podcast 01:24 The Role of IT in Business Growth and Efficiency 02:02 Cost Savings from Cloud and License Management 04:35 Using Data for Better Business Reporting 09:08 Cybersecurity Risks in Healthcare and Small Business 12:48 Basic Cybersecurity Measures to Prevent Attacks 16:01 HIPAA Compliance and Security Self-Assessment 18:52 Signs Your Business Needs IT Investment 19:54 Automating Client and Employee Onboarding 24:24 Integrating Systems for Business Intelligence 26:24 Orest Sison’s IT Security and Growth Services 28:55 Cybersecurity Education and Practical Defense Guest Links Orest's LinkedIn - https://linkedin.com/in/orestsison CMIT of the Meadowlands - https://cmitsolutions.com/clifton-nj-1237/ Resources Cyberhoot - Cybersecurity Education Platform - https://cyberhoot.com Lawmatics - Legal Practice Management Software - https://lawmatics.com PracticePanther - Practice Management Software - https://practicepanther.com

  2. Aug 19

    Build A Referral Machine - Jeff Tockman on the ERC Podcast

    In this episode, Jeff Tockman shares expert insights on building a robust referral network, evaluating referral sources, and nurturing relationships to grow your business. Discover practical strategies to identify, motivate, and leverage your referral partners effectively. Key Topics Factors that make a good referral sourceJudging and prioritizing referral partnersMotivating and engaging referral sourcesUnderstanding personality styles for better relationshipsBuilding trust and influence in networksUsing stories and questions to deepen connectionsStarting small and scaling referral effortsTime management and delegation in business development Chapters 00:00 Introduction to Jeff Tockman's expertise in referrals 01:08 The power of referral agents and how to evaluate them 02:22 Criteria for judging referral sources: trust, knowledge, motivation 04:47 Assessing the quality of referral sources and their influence 07:34 The importance of experience and emotional factors in referrals 09:24 How to build relationships with top referral sources 12:33 Understanding personality styles to motivate referral partners 16:27 Starting small: simple steps to build your referral system 20:33 Complexity of referral relationships and managing expectations 27:01 Overcoming busy schedules: delegating and time management 36:28 Practical advice for busy professionals to develop referral networks 40:33 How to connect with Jeff Tockman and continue learning Links https://thereferralnavigator.com/ https://www.linkedin.com/in/jefftockman/

  3. Jul 27

    How To Master Sales with Linked (ft. John Barrows - 400k+ Followers!)

    In this episode, sales expert John Barrows shares actionable strategies for leveraging LinkedIn, AI, and effective prospecting techniques to grow your business and improve sales outcomes. Topics LinkedIn profile optimization and networkingUsing AI for prospecting and researchEffective outreach and follow-up sequencesContent sharing and personal branding on LinkedInBuilding trust and nurturing relationships remotely Takeaways Get very specific with your ideal customer profile to maximize LinkedIn effectiveness.Build trust on LinkedIn by engaging authentically with prospects' content.Use AI tools to automate research and identify trigger events.Follow a structured, story-driven outreach sequence to increase response rates.Always schedule next steps during calls to ensure follow-up and accountability. Chapters 00:00 Introduction to John Barrows and his sales journey 02:11 The evolution of LinkedIn and how to leverage it today 03:51 Defining your ideal customer profile for better targeting 06:10 Using LinkedIn search filters and saved searches effectively 07:59 Engaging authentically with prospects on LinkedIn 09:50 Content sharing and personal branding strategies 11:49 The importance of giving and building trust on social media 14:12 How to ask for referrals and introductions properly 16:11 Using AI tools for research, list building, and messaging 18:09 Structuring multi-touch outreach sequences 19:55 Handling objections and managing time in prospecting 21:56 The role of discovery calls and next steps in sales 23:51 Nurturing prospects and staying top of mind 26:12 The importance of scheduled meetings and follow-up 27:57 Trade show strategies and quick exit tactics 29:52 Using AI to prospect and research effectively 31:56 Protecting your IP and understanding AI's capabilities 33:49 The future of sales and the role of AI and human interaction 36:09 Final tips for integrating AI into your sales process Resources John Barrows - jbarrows.com - LinkedIn

  4. Jul 17

    ERC Podcast 005: The Impact of Networking That Transforms Small Businesses and Careers

    In this episode, David Spiegel shares powerful networking strategies for small business owners and job seekers, emphasizing the importance of genuine connections, strategic messaging, and leveraging LinkedIn for growth. Chapters 00:00 Introduction and guest background 02:28 Expanding networking beyond job hunting 04:00 Systematizing referral sources and trust 06:28 Using LinkedIn messaging effectively 08:51 Targeting the right contacts and timing 11:17 Patience and the long game in networking 13:45 Leveraging community groups and associations 17:30 Residual value of networking vs ads 20:02 Establishing fit and positioning 22:22 The power of giving in networking 24:42 Finding the right networking venues 27:29 Getting started with LinkedIn for beginners 29:47 Final advice for small business owners Resources Networking Magic by David Spiegel - https://www.linkedin.com/in/dspeigel/ Jeff Tockman - The Referral Navigator - https://www.linkedin.com/in/jefftockman/ Darreen McKee - https://www.linkedin.com/in/darrenmckeesales/

  5. Jul 13

    ERC Podcast 004: The Hidden Power of Rebranding - Little Changes That Make Your Business Shine

    In this episode, Varvara Langer, founder of Black Cat Web Studio, shares insights on building effective online presence for service-based businesses, the impact of AI on web development, and strategic tips for growth. Chapters 00:00 Introduction to Black Cat Web Studio 02:55 Understanding Service-Based Businesses 05:45 The Importance of Branding and Rebranding 08:57 Navigating Digital Presence for Growth 12:00 Leveraging AI in Web Development 15:08 Client Expectations and Website Performance 17:56 The Role of SEO in Business Growth 20:47 Measuring Success and Client Engagement 23:51 Final Thoughts and Services Offered Resources Black Cat Web Studio - https://blackcatwebstudio.com Self-Audit Tool - https://blackcatwebstudio.com/self-audit Foundational SEO Audit - https://blackcatwebstudio.com/seo-audit Varvara Langer - LinkedIn - https://linkedin.com/in/varvaralanger Black Cat Web Studio - Instagram - https://instagram.com/blackcatwebstudio

  6. Jul 6

    ERC Podcast 003: From Radio to TikTok - The Evolution of Marketing Strategies You Don't Yet Know

    In this episode, André Archimbaud shares his extensive experience in media, digital marketing, and SEO, offering valuable insights for small and medium-sized businesses looking to optimize their online presence and advertising strategies. We explore the evolution of digital media, the impact of AI, and practical tips for tracking and improving marketing ROI. Chapters 00:00 Introduction to Media and Marketing Expertise 07:10 The Importance of SEO and Online Presence 14:40 Navigating Client Analytics and Reporting 24:10 The Impact of AI on Marketing Strategies 28:38 The Importance of Expert Guidance in Marketing 29:11 Leveraging Generative AI for Effective Strategies Resources Clearly Now Media - https://www.clearlynowmedia.com André Archimbaud - LinkedIn - https://www.linkedin.com/in/andrearchimbaud

  7. Jul 6

    ERC Podcast 001: The Hidden Power of Digital Marketing with ‪@meridian_storytelling‬

    In this episode, Ronny from Meridian Studio shares insights on building a digital presence, leveraging content marketing, and adapting to AI trends to grow small businesses effectively. 00:30 Ronny's background and journey in digital marketing 01:52 The importance of digital presence for business expansion 03:12 Trends in digital marketing over the last two years 03:57 Foundational strategies: Networking and email marketing 05:57 Social media platforms and content strategies 08:10 The role of YouTube and long-form content 10:50 Overcoming hesitations in adopting digital marketing 12:50 Creating effective video content and funnels 15:00 ROI examples from digital marketing campaigns 17:58 Building credibility with online content and testimonials 18:58 Blending in-house and external marketing resources 22:56 Impact of AI on marketing and content creation Meridian Studio - https://www.meridian.studio Ronnie Herrera - LinkedIn -   / ronnyherrera

  • 7 Episodes

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The ERC Podcast is where medium-sized businesses learn how to grow and optimize. Join us as we interview top experts who share actionable strategies to help you sell better, boost your top-line revenue, and drive maximum efficiency in your operations.

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