The Self-Directed Edge

Heritage IRA

The Self-Directed Edge is the podcast for investors who want their retirement capital doing more than sitting in the market. Hosted by Joel Landon of Heritage IRA, each episode features a candid conversation with alternative asset operators, fund managers, and real estate specialists breaking down how self-directed IRAs and Solo 401(k)s can access opportunities most investors never knew existed. From multifamily real estate and private credit to precious metals and tokenized assets, if it's alternative, Joel is talking about it. New episodes released regularly. Educational in nature. Not investment advice. Consult your CPA or financial advisor before making investment decisions.

Episodes

  1. 6d ago ·  Video

    Co-Living in a Slow Market: Investing for Utilization with Michael Hoang

    Send us Fan Mail When single-family flips stall and multifamily occupancy slips, where do experienced operators turn? Michael Hoang returns to The Self-Directed Edge to explain why he stepped back from both single-family and multifamily, and why purpose-built, new construction co-living in Houston has become his focus. Host Joel Landon and Michael unpack the difference between converted "grandma's house" rentals operating in a gray area and co-living homes designed from the ground up, with plumbing, electrical, and permitting built to support every resident. Michael shares his view on record housing inventory in Houston, mortgage rates above 7%, and why he now looks at affordability, occupancy, and cash flow over appreciation and exit timing. The conversation also covers: How local zoning changes in Houston opened the door for purpose-built co-livingWho is renting these rooms today, from graduate students to traveling nurses and moreWhy some private lenders are moving from debt positions to equity positions as the market shiftsA striking comparison between co-living supply in Atlanta and HoustonQuestions self-directed IRA investors may want to ask when capital comes back from a previous dealWhether you are curious about alternative real estate strategies or want a closer look at how market cycles shape asset class decisions, this episode offers a ground-level perspective from an operator who lives within driving distance of his properties. This podcast is for educational purposes only and does not constitute tax, legal, accounting, or investment advice. Please consult a qualified professional before making any financial decisions.

    Co-Living in a Slow Market: Investing for Utilization with Michael Hoang
  2. Sep 30 ·  Video

    Behind the Buy Direction Letter: How Your Self-Directed IRA Funds an Investment

    Send us Fan Mail You've found the investment and your IRA is funded. So what actually happens next? In this episode of The Self-Directed Edge, host Joel Landon sits down with Heritage IRA's Adria Gomez to walk through the buy direction letter process, also known as the investment purchase process. Adria has been with Heritage IRA since the very beginning and brings years of quality control experience from the self-directed IRA industry. Adria explains what happens from first contact to funds being wired, why the online client portal is typically the fastest route, and what it takes to hit the one to two business day funding goal. She also shares the most common reason investments get delayed: investor information on the investment documents that doesn't follow the required IRA naming convention. The conversation wraps with a real example from Heritage IRA's compliance review, where a proposed deal involved an investor's son serving as general partner. Adria and Joel explain why that made him a disqualified person, how catching the prohibited transaction protected the investor's Roth IRA, and why knowing the rules before you invest matters. In this episode: What a buy direction letter is and why it's requiredClient portal vs. paper submissionsDisqualified persons, prohibited transactions, and moreThis podcast is for educational purposes only and does not constitute tax, legal, accounting, or investment advice. Please consult a qualified professional before making any financial decisions.

    Behind the Buy Direction Letter: How Your Self-Directed IRA Funds an Investment
  3. Sep 23 ·  Video

    Purpose-Built Co-Living: A New Construction Approach to Affordable Housing w/ Michael Hoang

    Send us Fan Mail Real estate investor Michael Hoang returns to The Self-Directed Edge to break down an asset class that is gaining traction in today's market: new construction, purpose-built co-living. Host Joel Landon and Michael explore how this model differs from converting older single-family homes into rent-by-the-room properties, and why building from the ground up changes the equation. Michael walks through a project in Houston, Texas, where eased zoning and strong demand for affordable housing have created a favorable environment for co-living. Each property features private suites with attached bathrooms, shared kitchens and laundry, and all utilities included, designed for residents like graduate students, recent grads, and traveling medical professionals. In this episode, you'll learn: How purpose-built co-living differs from converted single-family propertiesWhy Houston's zoning environment and inner-loop location matter for this modelThe five phases of a new construction co-living build, from permitting to lease-upHow reserves, fixed-rate financing, and conservative underwriting factor into risk managementKey market, construction, financial, and operational risks to understandWhether you are new to alternative assets or looking to understand how different real estate strategies fit into a self-directed IRA, this conversation offers a practical look at a niche many investors have never considered. This podcast is for educational purposes only and does not constitute tax, legal, accounting, or investment advice. Please consult a qualified professional before making any financial decisions.

    Purpose-Built Co-Living: A New Construction Approach to Affordable Housing w/ Michael Hoang
  4. Aug 26 ·  Video

    From 401k to Self-Directed IRA, A Client's Real Investing Journey w/ Jason Kish

    Send us Fan Mail Joel Landon sits down with Jason Kish, a Heritage IRA client and commercial real estate professional at Rise 48 Equity, to talk through his personal path from a single traditional 401k to building a diversified portfolio with a self-directed IRA. Jason shares how growing up in a disciplined, single income household shaped his approach to money, how he got started in real estate investing, and what led him to move retirement funds out of the S&P 500 and into alternative assets like apartment syndications and private lending on fix and flip deals. He also walks through what the account opening and transfer process actually looked like from a client's perspective, including working with the Heritage IRA team and navigating the client portal. Highlights include: Jason's background and how his family's financial discipline shaped his investing mindsetWhy he moved retirement funds from a 401k into a self-directed IRAHis experience investing in apartment syndications and private lending for fix and flip dealsWhat to know about self-directed IRA rules and staying compliantA first hand walkthrough of the account transfer and funding processJason's perspective on inflation and long term investing*This podcast is for educational purposes only and does not constitute tax, legal, accounting, or investment advice. Please consult a qualified professional before making any financial decisions.

    From 401k to Self-Directed IRA, A Client's Real Investing Journey w/ Jason Kish
  5. Aug 19 ·  Video

    IRA Five-Year Rule Explained: Roth Conversions, Inherited Accounts & RMDs with JP Ruiz

    Send us Fan Mail The "five-year rule" is one of the most misunderstood phrases in IRA planning, and it doesn't just mean one thing. In this episode, host Joel Landon sits down with JP Ruiz of Ruiz Consulting, a longtime educator in the self-directed retirement industry, to unpack the three distinct ways this rule shows up: Roth earnings, Roth conversions, and inherited IRA distributions. Joel and JP break down how the five-year clock applies to tax-free Roth earnings, how it works differently for conversions, and how the rules for inherited accounts changed dramatically after the SECURE Act of 2019, including the shift from a five-year window to a 10-year rule for most non-spouse beneficiaries. They also cover how required minimum distributions factor into inherited accounts, and why the age at which an IRA holder passes away can change a beneficiary's entire distribution timeline. Whether you're planning your own Roth strategy or have inherited a retirement account and aren't sure what your options are, this episode offers a clear, plain-language breakdown of a topic that trips up even experienced investors. In this episode: What the "five-year rule" actually refers to (it's three different rules)How the five-year clock applies to Roth IRA earningsThe five-year rule for Roth conversionsInherited IRAs: the shift from the five-year rule to the 10-year rule post-SECURE ActDesignated beneficiaries vs. spousal beneficiariesHow required minimum distributions affect inherited account timelinesPenalties for missing distribution deadlines (and how SECURE Act 2.0 changed them)The Self-Directed Edge is hosted by Joel Landon of Heritage IRA. Listen to every episode at ghl.heritageira.com/tsde, or find us on Apple Podcasts, Spotify, and Audible. *This podcast is for educational purposes only and does not constitute tax, legal, accounting, or investment advice. Please consult a qualified professional before making any financial decisions.

    IRA Five-Year Rule Explained: Roth Conversions, Inherited Accounts & RMDs with JP Ruiz
  6. Aug 12 ·  Video

    Understanding Co-Living as a Self-Directed IRA Investment Option with Michael Hoang

    Send us Fan Mail Self-directed IRA investors exploring alternative assets often ask how real estate equity investments actually work in practice; how funds move, what timelines look like, and how tax treatment differs from more familiar debt-based investments. In this episode of the Self-Directed Edge podcast, host Joel Landon and returning guest Michael Hoang break down co-living real estate investing as one such option, focusing on the mechanics rather than the pitch. Topics covered in this episode: Debt vs. equity investing; how the two approaches differ in structure, return type, and typical hold periods within a self-directed IRAHow co-living projects are structured, including typical equity raise sizes and the use of a real estate investment club model through the Fractional platformAccredited and non-accredited investor eligibility for this investment structureHow self-directed IRA funds move through a transaction, from initial commitment to funding, without passing through the sponsor directlyDepreciation and tax treatment for equity investors, and how it may apply differently to retirement account holders versus individual investorsTypical distribution timelines on a multi-year hold, and how a sell-or-refinance decision point is generally structuredA preview of land-home package investing and FHA-qualifying financing strategies, covered in an upcoming episodeFeatured Guest: Michael Hoang, real estate investor and returning guest on the Self-Directed Edge podcast, focused on co-living and alternative residential real estate strategies. This episode is for informational and educational purposes only and does not constitute investment, tax, or legal advice. Self-directed IRA investors should evaluate any opportunity, including this one, based on their own goals, timeline, and risk tolerance, and consult a qualified professional as needed. For more on how self-directed IRAs work with alternative assets, visit www.heritageira.com.

  7. Aug 5 ·  Video

    Unlocking Non-Recourse Lending with Avram Shabanyan

    Send us Fan Mail What if the retirement dollars you already have could stretch three times further? On this episode of The Self-Directed Edge, host Joel Landon sits down with Avram Shabanyan, head of the self-directed department at Solera National Bank and creator of its non-recourse lending program, to break down how self-directed investors use financing to grow their real estate portfolios without ever touching personal credit. Avram explains how non-recourse lending works inside an IRA or Solo 401k: no personal financial statements, no W-2s, no tax returns. Because the loan isn't personally guaranteed, lenders evaluate the deal based on the property itself, not the borrower. That distinction opens the door to leverage that many investors don't realize is available to them. The conversation walks through a real example: $250,000 in IRA capital, stretched through a 75% loan-to-value structure, can reach nearly $800,000 in purchasing power. That's the difference between one property and a duplex, triplex, or quadplex generating multiple income streams. Listeners will get a clear picture of: What actually qualifies as non-recourse lending in the retirement spaceWhich property types are eligible (turnkey one to four family, plus five-plus unit commercial)How rates and terms compare across 7/1, 10/1, and 25-year productsWhy every dollar, from appraisal to closing costs, must flow through the IRA to stay compliantWhat the reserve requirements look like and why they matterWhether you're weighing your first self-directed real estate purchase or looking to expand an existing portfolio, this episode lays out a financing strategy most investors never knew their retirement account could access. Listen now on The Self-Directed Edge.

  8. Jul 27 ·  Video

    Multifamily Real Estate: Market Insights featuring Nick Stromwall

    Send us Fan Mail Here's the episode description ready to paste into Buzzsprout: In the inaugural episode of The Self-Directed Edge, Joel Landon sits down with Nick Stromwall, fund manager and capital raiser at Rise 48 Equity, to break down what is actually moving in the multifamily real estate market right now. Nick brings 20 years of real estate experience and oversees more than 12,000 units across Phoenix, Dallas, and North Carolina. In this conversation, he shares why he believes the next 12 to 18 months could be one of the best buying cycles for multifamily in recent memory, how Rise 48 evaluates and acquires properties, and what self-directed IRA and Solo 401(k) investors should understand before putting retirement capital into commercial real estate. In this episode: The shift toward operational value add and how scale creates an edge Why the next 12 to 18 months may be a historic buying opportunity in multifamily The three ways multifamily generates returns for investors What Rise 48 looks for before acquiring a property How Rise 48 approaches downside protection and capital preservation Why community at the property level improves financial performance How self-directed IRAs and Solo 401(k)s can access multifamily syndications This episode is educational in nature. Heritage IRA does not provide investment, tax, or legal advice. Consult your CPA or financial advisor before making investment decisions.

Ratings & Reviews

5
out of 5
2 Ratings

About

The Self-Directed Edge is the podcast for investors who want their retirement capital doing more than sitting in the market. Hosted by Joel Landon of Heritage IRA, each episode features a candid conversation with alternative asset operators, fund managers, and real estate specialists breaking down how self-directed IRAs and Solo 401(k)s can access opportunities most investors never knew existed. From multifamily real estate and private credit to precious metals and tokenized assets, if it's alternative, Joel is talking about it. New episodes released regularly. Educational in nature. Not investment advice. Consult your CPA or financial advisor before making investment decisions.