What Lasts with Joe Sugg, Generational Wealth Advocate

Joe Sugg, Generational Wealth Advocate
  • 5.0 (2)
  • Entrepreneurship

What Lasts with Joe Sugg, Generational Wealth Advocate. Quiet the noise. Get what lasts. Every week there's a new headline... a law, a market, a machine. That's the noise. We bring in the people who know the topic and ask the only question that matters to a family. What lasts? Each episode takes the headline, hears from the expert on what it actually means, and brings it back to what lasts for a family... trust, communication, the next generation, and the four F's (faith, family, financial freedom, fun). Then one question to take home to your family that week. Hosted by Joe Sugg, Generational Wealth Advocate, founder of HeyFi Generational Wealth Advocates, a family governance firm for first-generation families. Nothing on What Lasts is investment, tax or legal advice. Consult your own licensed professionals before you act on anything you hear. More at heyfi.io/podcast

Episodes

  1. Aug 12

    Episode 5: Break Self-Sabotage with NLP & Hypnosis: Rewire Your Mind for High Performance Mary Ligon

    Joe Sugg, Generational Wealth Advocate, talks with Mary Ligon, a clinical hypnotherapist who has spent decades helping executives, high performers and business owners get unstuck. Mary calls self-sabotage a slump. The brain replays a past failure, predicts it will happen again, and the body follows. She explains why clients who come in for one problem end up working on every area of life... how the mind travels in time, for better or worse... and why learning NLP and persuasion is the best defense against being manipulated. Her closing word is the one to sit with. The biggest blind spot is believing your problems come from the outside. "We are human beings, not human doings. We aren't what we do." Mary Ligon Chapters 00:00 Cold open 01:17 What self-sabotage is 05:27 Working on the whole person 10:29 A lifelong student of consciousness 12:34 Reactivity and blind spots 17:24 Real hypnotherapy, not stage hypnosis 21:18 Mental time travel and brain programs 24:35 Instant gratification and bouncing back 29:50 NLP, persuasion and manipulation 35:18 Critical thinking and group pressure 38:51 The biggest blind spot Connect with Mary: maryligonco.com What Lasts with Joe Sugg, Generational Wealth Advocate Recorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun. Be a Topic Expert on the show: heyfi.io/podcast HeyFi Generational Wealth Advocates: heyfi.io Nothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.

  2. Aug 5

    Episode 4: Wealth is Wisdom: Faith, Adventure & Overcoming Self-Doubt | Mauro Schiavo

    Joe Sugg, Generational Wealth Advocate, talks with Mauro Schiavo of The Academy for Adventurers. Mauro defines wealth as wisdom. Joe points to Solomon, who asked for understanding... and the rest followed. From there they take on work-life balance. Joe says balance is a myth and alignment is the goal. Mauro says the phrase contradicts itself, because work is part of life. Joe tells the story of losing a business in 2010 and climbing back, using the false summits on Colorado's 14ers as the picture. They close on gratitude, natural instincts and how to find your blind spots... listen to the people who love you. "Life is an adventure because you're here and you're no accident." Mauro Schiavo Chapters 00:00 Cold open 01:22 Wealth is wisdom 06:14 Faith meets practicality 12:51 Mauro's path from scattered to focused 16:40 Alignment over balance 19:45 Adventure in ordinary life 24:19 False summits and a comeback 27:46 The Academy for Adventurers 31:48 Gratitude and natural instincts 36:00 Finding your blind spots 39:37 Where to find Mauro Connect with Mauro: theacademyforadventurers.info | YouTube and Instagram @theacademyforadventurers | theacademyforadventurers@gmail.com What Lasts with Joe Sugg, Generational Wealth Advocate Recorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun. Be a Topic Expert on the show: heyfi.io/podcast HeyFi Generational Wealth Advocates: heyfi.io Nothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.

  3. Jul 29

    Episode 1: EMDR, Anxiety & High Achievers: Why Therapy Isn't a Crutch It's a Superpower | Celia Sugg

    Joe Sugg, Generational Wealth Advocate, sits down with his wife, Celia Sugg. Celia is an anxiety and trauma therapist in Colorado Springs, seeing clients online across Colorado and Florida. She created The Anxiety Reset Protocol™ and is a Certified EMDR Therapist and EMDRIA Approved Consultant. Joe used to think therapy was a crutch for people who weren't strong enough. This conversation is where that belief went. Celia explains why capable, high-achieving people still battle anxiety... why it is a nervous system response and not a character flaw... and how EMDR helps the brain finish processing memories that got stuck. They talk about faith and therapy working together, why prayer alone may not fix a physical problem, what it means to charge well in a helping profession, and how to choose the right therapist. "If there's a reason, then there's a solution." Celia Sugg Chapters 00:00 Cold open 00:56 Meet Celia... who therapy is for 04:03 Anxiety in high achievers 06:46 How EMDR works and how long it takes 13:14 Faith and therapy working together 18:18 Therapy with a goal... and a therapist's own self-care 23:02 Money mindset and a no-insurance practice 27:52 Trauma, survival mode and EMDR intensives 36:14 Blind spots... and choosing the right therapist 40:23 Where to find Celia Connect with Celia: celiasugg.com. Her blog covers EMDR, anxiety and what to ask a therapist before you start. What Lasts with Joe Sugg, Generational Wealth Advocate Recorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun. Be a Topic Expert on the show: heyfi.io/podcast HeyFi Generational Wealth Advocates: heyfi.io Nothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.

  4. Jul 29

    Episode 2: Quick-Win Facebook Ads + Rebuilding Faith After Church Hurt | Jana Bishop

    Joe Sugg, Generational Wealth Advocate, reconnects with Jana Bishop. He was her youth leader more than 30 years ago. Today she teaches small business owners to run Meta ads, and her Facebook Ads Bootcamp has passed 17,000 students. Jana's path ran from photography and Lightroom presets to one-on-one "ads in an hour" calls... and those calls taught her what people actually needed. Quick wins keep people going. True wins are the point. Then the conversation gets honest. Her years as a youth pastor's wife, the guilt about earning money she picked up in church, and the slow work of rebuilding faith. Joe draws the line between survival and sustainability. "They were looking for the quick win and I was looking for a true win." Jana Bishop Chapters 00:00 Cold open 00:56 A 30-year friendship 03:17 From a $17,000 coach to 17,000 students 07:15 A sick son, photography and presets 10:05 Quick win versus true win 13:26 Ministry roots... and skipping the flashy image 16:33 The hidden cost of ministry life 22:24 Deconstruction, money guilt and rebuilding faith 32:05 Survival versus sustainability 39:25 Jana's membership and wrap-up Content note: from about 17:55, Jana talks about pregnancy loss. Connect with Jana: Instagram @thejanabishop | jana@janabishop.com | First Wave Meta Ads Membership What Lasts with Joe Sugg, Generational Wealth Advocate Recorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun. Be a Topic Expert on the show: heyfi.io/podcast HeyFi Generational Wealth Advocates: heyfi.io Nothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.

  5. Jul 29

    Episode 3: Next Play Mentality: Building Real Leadership Through Relationships | Tex McQuilkin

    Joe Sugg, Generational Wealth Advocate, talks with Tex McQuilkin, founder of Captains & Coaches. Tex is going into his 17th year of coaching. He builds social and emotional leadership in teen and college athletes... and in the coaches who lead them. Ask Tex to define wealth and he talks about former players who come back years later to say thank you. X's and O's are easy. People are hard. They cover the five capacities behind social emotional leadership, Tex's define, model, shape, reinforce method, the difference between guilt and shame, and why every leader needs someone pouring into them too. For coaches, parents and anyone leading a team or a household. "Guilt is like, man, I made a mistake. Shame is I am a mistake." Tex McQuilkin Chapters 00:00 Cold open 01:21 How Tex defines wealth 03:39 Meeting athletes where they want to go 09:22 X's and O's are easy... people are hard 15:06 Jerry Jones and upside potential 22:45 Coaches as father figures... define, model, shape, reinforce 31:01 Guilt versus shame 36:40 Forgiving yourself... coach needs a coach 44:17 The players who come back 47:22 Where to find Tex Connect with Tex: captainsandcoaches.com | tex@captainsandcoaches.com What Lasts with Joe Sugg, Generational Wealth Advocate Recorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun. Be a Topic Expert on the show: heyfi.io/podcast HeyFi Generational Wealth Advocates: heyfi.io Nothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.

  • 5 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

What Lasts with Joe Sugg, Generational Wealth Advocate. Quiet the noise. Get what lasts. Every week there's a new headline... a law, a market, a machine. That's the noise. We bring in the people who know the topic and ask the only question that matters to a family. What lasts? Each episode takes the headline, hears from the expert on what it actually means, and brings it back to what lasts for a family... trust, communication, the next generation, and the four F's (faith, family, financial freedom, fun). Then one question to take home to your family that week. Hosted by Joe Sugg, Generational Wealth Advocate, founder of HeyFi Generational Wealth Advocates, a family governance firm for first-generation families. Nothing on What Lasts is investment, tax or legal advice. Consult your own licensed professionals before you act on anything you hear. More at heyfi.io/podcast

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