Get On Our Wavelength

Elodie Gourgeon, Mary Mitchell and Brian Jewkes

Get on Our Wavelength is an industry podcast where experienced voices in aesthetics talk shop — devices, treatments, trends, technology shifts, and the conversations happening behind the scenes. Hosted by MRP SMEs who live and breathe the aesthetic device space, this show breaks down what’s new, what’s overhyped, what’s evolving, and what clinics should actually be paying attention to. No sales pitches. No scripts. Just real conversations about the future of aesthetics.

Episodes

  1. Aug 25

    Laser Season Readiness: How to Align Your Team, Devices, and Strategy

    Laser season is not won by buying the newest device. It’s won by getting your team, your menu, and your patient education aligned before the rush hits. Brian Jewkes, Elodie Gourgeon, and Mary Mitchell break down what actually makes an aesthetic practice thrive heading into fall and winter, from quarterly case studies to annual refresher training to the uncomfortable truth that sometimes a device is fine, but it’s simply not the right fit for your practice or your patient population. You’ll discover how to: Spot when a device problem is really a staff alignment problemUse quarterly case reviews to uncover better protocols and new treatment opportunitiesReassess your menu so your team is selling services with the same energy and languageIdentify whether a technology truly matches the results your patients wantUse polls, email, and visual education to learn what your community actually wantsBuild more inclusive offerings and content for Fitzpatrick 4, 5, and 6 patientsProtect patient outcomes with preventative maintenance and yearly training refreshers Mary shares a simple but powerful practice rhythm for bringing every provider, front desk team member, and location into the same conversation, while Elodie makes the case for going back to laser physics basics - wavelength, pulse duration, and fluence - so you can separate real demand from industry noise. Brian adds the perspective of what happens when a device or treatment loses momentum because the team behind it is no longer fully bought in. The episode also gets practical fast: how to tell if your technology is actually safe and effective for your patient mix, why educational content should focus on your patients’ concerns instead of just your services, and how a single quarterly check-in can turn “we should probably fix this” into a concrete seasonal plan.If you’re a practice owner, provider, or team member trying to make the most of laser season, this is your reset button. Perfect for anyone who wants better outcomes, stronger retention, and a more confident, more connected clinic heading into the busiest months of the year.

About

Get on Our Wavelength is an industry podcast where experienced voices in aesthetics talk shop — devices, treatments, trends, technology shifts, and the conversations happening behind the scenes. Hosted by MRP SMEs who live and breathe the aesthetic device space, this show breaks down what’s new, what’s overhyped, what’s evolving, and what clinics should actually be paying attention to. No sales pitches. No scripts. Just real conversations about the future of aesthetics.