SkillScout

Skill Scout
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Most conversations about work focus on employers. We think it's time to focus on people. On the SkillScout Podcast, we explore what work means to the people doing it. Through ethnographic research, conversations with industry leaders, and stories from workers and job seekers, we uncover the motivations, tradeoffs, and moments that shape careers. Hosted by the team at SkillScout, each episode goes beyond hiring trends to examine purpose, identity, trust, and what it takes to build work that people genuinely want to be part of. Every conversation is informed by original field research and firsthand stories, bringing listeners closer to what people actually think, feel, and experience at work, not just what surveys or headlines suggest. Whether you're a talent leader, marketer, HR professional, or simply curious about the future of work, you'll leave with fresh perspectives and practical ideas grounded in real human experiences.

Episodes

  1. Sep 11

    Ep 3: Employer Brand Is Creating Content for an Internet That's Gone

    What are people actually watching online, and what can that teach us about creating content they genuinely want to consume? For Episode 3, we went down the rabbit hole with 50 people and asked one simple question: What are you watching right now? The answers took us everywhere. Wingstop mukbangs. European bidet culture. Disney cruises. Custom LEGO modifications. And some very, very niche corners of the internet. But underneath all of it, we started seeing a through line. People’s feeds have become incredibly personal, built around their interests, identities, curiosities, problems, and the things they want to get better at. So where does employer brand fit into that? We dig into why what we’ve traditionally called “top-of-funnel” content may actually be mid-funnel, what true top-of-funnel content could look like today, and why brands may need to rethink how they earn attention before asking people to act. IN THIS EPISODE: • What 50 people taught us about how content gets discovered • Why hyper-niche content is winning attention • What brands can learn from hobbies, creators, and online communities • Why traditional employer brand content may be entering the funnel too late • What true top-of-funnel content could look like • Entertainment vs. information • How employer brands can start experimenting with content differently If you work in employer brand, recruitment marketing, talent acquisition, content strategy, or creative, this one’s for you. Subscribe for more conversations about the future of employer brand, recruitment marketing, design research, and creative.

  2. Aug 14

    Ep 2: Stop Marketing Jobs. Start Marketing Callings

    What if we stopped marketing jobs and started marketing callings? The brands people love most don't just sell products. They create identity, community and a feeling people want to be part of. So why doesn't recruitment marketing work the same way? In Episode 2, we explore what employer brands can learn from cult brands like YETI, Patagonia, Red Bull and John Deere, and what changes when we stop thinking about filling today's requisitions and start building long-term affinity for the work itself. We dig into new research with healthcare professionals about how people find their callings, the role work plays in identity, and why sometimes the thing you're trying to "sell" is something they've already bought into. Along the way, we explore the shift from employer brand to identity brand, job descriptions to lifestyle narratives, and recruitment campaigns to always-on storytelling. Because the opportunity isn't just getting someone to apply. It's becoming the company they think of first when they're ready to make a move.

  3. Jul 30

    Ep. 1: Job Seekers Trust Reddit More Than Your Careers Page.

    In this pilot episode, the SkillScout team returns to its research roots to unpack the human side of hiring. Drawing from real job seeker stories, ethnographic research, and 12 years of experience helping companies hire better, we explore why the hiring process feels so broken, and what organizations can do about it.

  • 3 Episodes

About

Most conversations about work focus on employers. We think it's time to focus on people. On the SkillScout Podcast, we explore what work means to the people doing it. Through ethnographic research, conversations with industry leaders, and stories from workers and job seekers, we uncover the motivations, tradeoffs, and moments that shape careers. Hosted by the team at SkillScout, each episode goes beyond hiring trends to examine purpose, identity, trust, and what it takes to build work that people genuinely want to be part of. Every conversation is informed by original field research and firsthand stories, bringing listeners closer to what people actually think, feel, and experience at work, not just what surveys or headlines suggest. Whether you're a talent leader, marketer, HR professional, or simply curious about the future of work, you'll leave with fresh perspectives and practical ideas grounded in real human experiences.

Information

  • Creator
    Skill Scout
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Skill Scout
  • Show Website
    SkillScout