BDM Podcast

Bright Dental Marketing
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Everything you need to know about dental marketing

Episodes

  1. 4d ago

    The Google Reviews System Every Dental Practice Needs (But Most Don't Have)

    Most dental practices know Google reviews matter. What they don't know is that under AHPRA's advertising guidelines, Google is the only platform where patient testimonials are actually allowed. Facebook reviews, testimonials on your website, third-party review platforms you control -- all prohibited. In this episode, Richard explains why Google reviews work in two critical ways: they affect conversion (prospective patients checking whether you're the real deal before they book) and they directly impact your SEO rankings through review quality, quantity, trajectory, and recency. The problem? Most practices are winging it. They're hoping happy patients will leave reviews on their own. The result: practices that have been operating for years sit at 20 or 25 total reviews, while newer practices with proper systems in place hit 100 reviews in six months. Richard walks Joshua through the exact approach: staff training at checkout, asking a simple question ("How was your appointment with Dr. X today?"), reading the response, and making the ask when the moment is right. He demonstrates the role-play, the scripting, and the tools that make it frictionless -- QR codes, NFC tap cards, and SMS follow-ups for patients who are too busy at checkout. The combination of in-person asks and SMS follow-ups is what makes the system work. The in-person ask creates emotional buy-in. The SMS catches people when they get home and actually have time to write the review. One without the other leaves conversions on the table. Richard also addresses the elephant in the room: fake reviews. Google is getting better at detecting them, and practices that buy reviews or use friends and family are taking a real risk. The system Richard describes only approaches real patients, which keeps everything genuine and compliant. For practices that want results without building the system themselves, Bright Dental Marketing offers a done-for-you service that includes SMS automation, QR codes, NFC cards, staff training support, and monitoring. If your practice has been in operation for years and you're still sitting on a handful of reviews, this episode is your wake-up call. The system exists. It works. You just need to implement it. Visit brightdentalmarketing.com.au to get started. Chapters: 00:00 - Introduction: Why Google Reviews Matter for Dental Practices 01:26 - AHPRA's Rules: Why Google Is the Only Place for Testimonials 02:35 - The Two Ways Reviews Impact Your Practice (Conversion and SEO) 04:28 - Why Recency of Reviews Matters as Much as Star Rating 05:44 - The Checkout Ask: How to Request a Review Without Being Pushy 07:17 - Role-Play: What to Actually Say to a Patient at the Front Desk 08:29 - QR Codes, NFC Tap Cards, and Reducing Friction 09:32 - SMS Follow-Ups: Catching Patients Who Are Too Busy at Checkout 11:52 - Why In-Person Asks Convert Better Than SMS Alone 12:32 - Bright Dental Marketing's Done-For-You Review System 13:50 - Fake Reviews: Why Buying Reviews Puts Your Practice at Risk 16:10 - What to Do Right Now to Improve Your Review Game

  2. Aug 21

    AHPRA Compliance: Why 7 Out of 10 Dental Websites Are Breaking the Rules

    In this episode of the BDM Podcast, host Joshua and Richard from Bright Dental Marketing tackle one of the most pressing compliance issues facing Australian dental practices: AHPRA's updated advertising guidelines. Richard explains why the recent changes, driven largely by aggressive cosmetic dentistry marketing, now affect nearly every dental practice in Australia. If your practice offers Invisalign, veneers, or any service AHPRA classifies as a high-risk cosmetic procedure, these stricter rules apply to you. What You'll Learn: - Why AHPRA's definition of "advertising" is much broader than most dentists realise - The real consequences of non-compliance, including substantial fines and potential loss of licence - Four common breaches to fix immediately: using "pain-free," before-and-after photos without required information, embedding Google reviews on your website, and using stock photos to imply real results - Why 7 out of 10 dental websites are currently in breach of the guidelines - How the cosmetic dentistry crackdown affects general dental practices - The challenge of telling your practice's story without breaching testimonial restrictions Richard walks through real examples in a live compliance quiz, showing exactly what's wrong with common dental marketing materials and what needs to change. The guidelines are already live. AHPRA has signalled it intends to enforce these rules actively, and examples will be made. This episode gives you the knowledge to make sure your practice isn't one of them. To help dental practices navigate these changes, Bright Dental Marketing has developed a free plain-language checklist that consolidates both the general dentistry and high-risk cosmetic services guidelines into a single document, cross-referenced against the relevant AHPRA sections. Download the checklist at brightdentalmarketing.com.au Chapters 00:00 - Introduction: Richard's Fear of the Dentist 01:01 - Why Dental Marketing and AHPRA Guidelines Are a Hot Topic 02:11 - What AHPRA's Updated Guidelines Cover 04:04 - The Broad Definition of Advertising 05:40 - Consequences of Non-Compliance 07:28 - Compliance Quiz: Pain-Free Claims 09:33 - Compliance Quiz: Before-and-After Photos 12:18 - Compliance Quiz: Google Reviews on Websites 15:15 - Compliance Quiz: Stock Photos in Ads 16:52 - Why AHPRA Cracked Down on Cosmetic Dentistry 19:58 - What Dentists Need to Do Now 21:21 - Where to Find the Free Compliance Checklist

  3. Jul 31

    Why 40% of Dental Patients Never Rebook (And How to Fix It)

    Life gets busy. That's the real reason 40% of dental patients never rebook their next appointment. It's not that they're unhappy with your practice or that they've switched to a competitor. They're just distracted, overwhelmed, and putting off what they know they should do until it actually hurts. In this episode, host Joshua talks with Henry, Growth Director of Bright Dental Marketing, about the underutilized strategy of lost patient reactivation. Henry shares why most dental practices are leaving thousands of dollars on the table every month, why a single automated SMS after six months isn't cutting it, and what a proper multi-touch reactivation campaign actually looks like. You'll hear real examples from practices across Australia: 44 patient bookings in 28 days generating over $6,000 in immediate revenue, 28 patients reactivated in six weeks, and 16 bookings in three weeks worth over $5,400. These aren't new patient acquisition costs. This is revenue sitting in your inactive patient list right now. Henry also reveals an unexpected benefit of reactivation campaigns: they're a data-gathering tool. When you actually call patients who haven't rebooked, you uncover complaints you never knew existed, get honest feedback about your associate dentists, and create opportunities to fix service issues before they become reputation problems. The episode covers why your front desk team, no matter how capable, probably isn't the right fit for running a reactivation campaign (opportunity cost, lack of reporting, constant interruptions), and what the alternative looks like when it's done properly. If your practice has an inactive patient list and you're not actively working to bring them back, this episode will show you exactly what you're missing and how to fix it. Bright Dental Marketing is currently offering 100 free reactivation calls with full reporting for practices that want to test the process. Visit brightdentalmarketing.com.au to learn more. Chapters: 00:00 - Introduction: How Often Do You Actually Go to the Dentist?00:33 - The 40% Problem: Why Patients Don't Rebook02:11 - What Dentists Assume vs. What's Really Happening03:19 - Why a Single SMS After Six Months Isn't Enough05:08 - What a Proper Reactivation Campaign Looks Like07:13 - Aren't You Just Annoying People Who Don't Want to Come Back?09:37 - The Hidden Benefit: Reactivation as a Data-Gathering Tool11:01 - Can Your Front Desk Handle Patient Reactivation?14:34 - Real Results: $6,000 in 28 Days, 28 Patients in Six Weeks16:23 - Why Reactivation Is the Most Cost-Effective Growth Strategy17:19 - The Secret Sauce: Booking Them on the Phone Right Then and There19:49 - How to Get Started: 100 Free Calls with Bright Dental Marketing Website: https://brightdentalmarketing.com.au/ Lost Patient Recall Service: https://go.brightdentalmarketing.com.au/reactivation-recall-v1

  • 3 Episodes

About

Everything you need to know about dental marketing

Information

  • Creator
    Bright Dental Marketing
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Bright Dental Marketing
  • Show Website
    BDM Podcast