AI Matters

IN4 Group
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AI Matters is the podcast helping businesses make sense of Artificial Intelligence. Hosted by Kath Lord-Green, Your Fairy Podmother, with Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, each episode explores how AI is transforming the way we live and work through practical conversations, real-world examples and expert insight. Andrew Bel-Dean is one of the UK’s most respected AI educators with over 30 years at the top of industry, including developing advanced technology with Microsoft and Formula 1 teams. He has a proven track record in people-focusedtraining and with certifications across Microsoft, AWS and Google, he combines deep expertise in AI, data and cloud. Whether you're a business owner, leader, manager or simply curious about the future of AI, AI Matters cuts through the headlines and the hype to explain what Artificial Intelligence really means for organisations today. From ChatGPT, Microsoft Copilot, Claude, Google Gemini and Amazon Q to emerging AI technologies, automation, productivity, data, innovation and digital transformation, we'll explore how organisations across healthcare, local government, manufacturing, education, marketing and professional services are putting AI into practice. Every episode features business case studies, the latest developments in AI, and straightforward advice to help you understand where AI can add value, improve productivity and support better decision-making. If you're looking for a practical business podcast about Artificial Intelligence, AI tools, AI adoption, workplace technology and the future of work, you're in the right place. Subscribe to AI Matters and join us as we separate the hype from the reality and explore how AI is making a difference to people, organisations and the future of work.

Episodes

  1. 1d ago

    Your Next Employee Might Not Be Human

    What if your next colleague wasn't a person, but AI? In this episode of AI Matters, Kath and Andrew explore the rise of the AI colleague and what it could mean for the future of work. We're moving beyond simply asking AI questions. Emerging AI can analyse business information, prepare meetings, review documents, create reports, identify patterns and help organisations make decisions, potentially freeing up hours of human time for higher-value work.  But does that mean AI will replace employees? Kath and Andrew discuss how job roles could evolve, why human knowledge and judgement still matter, the importance of business data and how organisations can start identifying repetitive tasks that AI could take on. The future may not be about humans versus Artificial Intelligence. It could be about learning how to work alongside AI as a trusted colleague while knowing when human judgement still needs to take the lead. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  2. Sep 21

    AI Overload - Do You Really Need Another AI Tool?

    ChatGPT. Copilot. Claude. Gemini. And another new AI tool seemingly appearing every day. How is any business supposed to keep up? In this episode of AI Matters, Kath admits she's feeling the AI overload and asks Andrew whether businesses really need to chase every new piece of technology that comes along. His answer may come as a relief: stop worrying about what you haven't got and start looking at what you're already paying for. Kath and Andrew explore how businesses could be missing valuable AI capabilities already sitting inside their existing technology, why understanding how to use AI matters more than simply buying it, and how emerging AI agents are beginning to move Artificial Intelligence from being a tool to becoming something much more like a colleague. Because the competitive advantage isn't necessarily having the latest AI. It's knowing how to make the technology you already have work for your business. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  3. Sep 14

    AI & Professional Services: If AI Does the Work in Minutes, What Are Clients Paying For?

    What happens to the billable hour when Artificial Intelligence can do ten hours of work in 30 minutes? In this sector-specific episode of AI Matters, Kath Lord-Green and Andrew Bel-Dean explore how AI is beginning to challenge one of the foundations of professional services: charging clients for time. From law and accountancy to consulting, recruitment, architecture, marketing and insurance, AI can now complete research, document reviews, analysis, drafting and other time-consuming tasks in a fraction of the time they once took. But if the hours disappear, what happens to revenue, pricing and the value clients believe they're paying for?  Kath and Andrew explore why professional services may need to move from selling hours to selling outcomes and capability, and why faster delivery doesn't necessarily mean the work itself is less valuable.  They also look at another major consequence of AI adoption: what happens to junior and entry-level roles when AI takes over much of the traditional "legwork" through which people once learned their profession? Andrew explains why AI skills, apprenticeships, mentorship and learning to question AI output could become increasingly important in developing the next generation of professionals.  And could AI actually level the playing field, allowing smaller professional services firms and sole traders to access capabilities once available only to much larger organisations?  The key message is clear: AI may change how professional expertise is delivered, but human accountability, judgement and trust still matter. If you work in professional services, this is an episode you need to hear because the question is no longer simply "How can we use AI?" It's "What will our clients value and pay us for when AI changes the time it takes to deliver the work?" Find out more AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  4. Sep 7

    What Would Happen to YOUR Business If Your AI Disappeared Tomorrow?

    Businesses are rapidly building AI into everyday operations, but what happens if that technology suddenly becomes unavailable? In this episode of AI Matters, Kath and Andrew explore a question many organisations haven't yet considered: how dependent are we becoming on Artificial Intelligence? From CRM and finance systems to HR, procurement, sales and automation, AI is becoming increasingly embedded in the way businesses operate.  They discuss AI outages, our reliance on third-party technology providers, the importance of retaining human knowledge and why businesses need to understand exactly where AI sits within their operations. The big takeaway? Don't just plan for what AI can do for your business. Ask what your business would do if AI wasn't there. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  5. Sep 1

    Retail Deep Dive - The Hidden AI Already Running Your Business

    Most retailers are already using Artificial Intelligence without even realising it. In this industry deep dive, Kath Lord-Green and Andrew Bel-Dean uncover the hidden AI working behind the scenes in retail, from intelligent CCTV and stock management to customer behaviour, queue management, fraud detection and dynamic resource planning. Discover how retailers are using existing data to improve customer experience, reduce losses, increase efficiency and make smarter business decisions. Whether you work in retail or simply want to understand how AI is quietly transforming everyday businesses, this episode offers fascinating real-world insights into AI in action. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  6. Aug 24

    Is AI Really Taking Your Job?

    Everywhere you look, people are worried that Artificial Intelligence is replacing jobs. But is that really true? In this episode, Kath Lord-Green and Andrew Bel-Dean explore one of the biggest myths surrounding AI. Rather than replacing people, AI is redesigning the way we work by automating repetitive tasks and giving us more time to focus on creativity, relationships and decision-making. Through practical examples from marketing, education, banking and professional services, they explain why the future belongs to people who embrace AI, learn new skills and use technology to become more productive, not less valuable. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  7. Aug 17

    Can You Trust AI? Separating Fact from Fiction

    Can AI really escape? Should businesses trust Artificial Intelligence? And what exactly is Agentic AI? In this episode of AI Matters, Kath Lord-Green and Andrew Bel-Dean separate the headlines from the reality, exploring how AI is evolving beyond simple chatbots into intelligent assistants capable of creating software, automating business processes and transforming productivity. You'll learn what Agentic AI really is, why AI isn't replacing human creativity, how businesses can create their own AI-powered applications, and why understanding your own business data is becoming one of the biggest competitive advantages in the AI era. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  8. Aug 10

    Are All AI Tools the Same? Why Different GPTs Give Different Answers

    Have you ever asked the same question to ChatGPT, Microsoft Copilot, Claude or Google Gemini and wondered why every answer was different? In this opening episode of AI Matters, Kath Lord-Green is joined by Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, to explain why different AI models think differently, where they get their information from and why choosing the right AI tool can dramatically improve your results. Discover why AI should be viewed as a toolkit rather than a single solution, how data sources influence the answers you receive, and why understanding the strengths of each platform can help your business make better decisions. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  9. Season 1 Trailer

    AI Matters

    What if Artificial Intelligence wasn't something to fear... but one of the biggest opportunities for your business? Welcome to AI Matters. Where your host Kath Lord-Green, joined by AI Expert, Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, separate the hype from the reality, explore how organisations are already using AI to solve real-world challenges, and share practical ideas you can put into practice. Whether you run a business, work in healthcare, education, local government or simply want to understand what AI means for the future, AI Matters is here to make Artificial Intelligence clear, practical and relevant. Follow AI Matters today and discover how AI is already making a difference to people, organisations and the future of work. AI Matters is brought to you by IN4 Group, helping organisations unlock the potential of AI through skills, innovation and emerging technology. www.in4group.co.uk Hosted and Produced by Your Fairy Podmother® www.fairypodmother.co.uk

  • 1 Trailer
    8 Episodes

Trailer

About

AI Matters is the podcast helping businesses make sense of Artificial Intelligence. Hosted by Kath Lord-Green, Your Fairy Podmother, with Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, each episode explores how AI is transforming the way we live and work through practical conversations, real-world examples and expert insight. Andrew Bel-Dean is one of the UK’s most respected AI educators with over 30 years at the top of industry, including developing advanced technology with Microsoft and Formula 1 teams. He has a proven track record in people-focusedtraining and with certifications across Microsoft, AWS and Google, he combines deep expertise in AI, data and cloud. Whether you're a business owner, leader, manager or simply curious about the future of AI, AI Matters cuts through the headlines and the hype to explain what Artificial Intelligence really means for organisations today. From ChatGPT, Microsoft Copilot, Claude, Google Gemini and Amazon Q to emerging AI technologies, automation, productivity, data, innovation and digital transformation, we'll explore how organisations across healthcare, local government, manufacturing, education, marketing and professional services are putting AI into practice. Every episode features business case studies, the latest developments in AI, and straightforward advice to help you understand where AI can add value, improve productivity and support better decision-making. If you're looking for a practical business podcast about Artificial Intelligence, AI tools, AI adoption, workplace technology and the future of work, you're in the right place. Subscribe to AI Matters and join us as we separate the hype from the reality and explore how AI is making a difference to people, organisations and the future of work.

Information

  • Creator
    IN4 Group
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2026 AI Matters
  • Show Website
    AI Matters