BEING CENE

BCENE
  • 0.0 (0)
  • Marketing
  • Semiweekly

You know you should be doing more with video. Maybe you've tried a podcast that quietly died after 4 episodes. Maybe your event recap got 12 views. Maybe you're posting content that even you wouldn't watch. Will, Jodi, and Arthur from BCENE break down what actually works across podcasts, vlogs, events, and personal branding and why most of it doesn't. New episode every other week.

Episodes

  1. Oct 21

    From Recruiter to Media Company with Hishem Azzouz

    Eight years. Over 700 episodes. 60–80k listeners a month. Hishem Azzouz didn't set out to build an audience, he set out to build a business, and it turns out a podcast is one of the most effective ways to do exactly that. In this episode he breaks down the strategy behind every single one of those 700 episodes: the 30-guest framework that turns recording time into pipeline, the pre-production process that doubles as a sales conversation, and why your first sponsor pitch has absolutely nothing to do with your download count. Key Takeaways Your podcast guests are your pipeline. Structure your first 30 around three buckets, existing clients, prospects, and authority figures, before you think about anything else. The fastest route to revenue from a podcast runs directly through intentional guest selection. The prep session is your secret weapon. A 45-minute pre-recording call isn't just good manners, it's where you learn everything about your guest's business that you'd never get on a job brief. That intel stays commercially useful long after the episode goes out. Go straight into the conversation. Long intros with credentials and context cause retention to drop. Lead with a sharp question from the first line. They already clicked play, they don't need to be persuaded again. Sponsors don't care about your download numbers. They care whether your audience matches their product. Map the alignment first, pitch second, and lead with your reputation, not your stats. Authenticity is becoming a competitive advantage. As AI-generated content floods every platform, showing up as a real person is the bet worth making. Direct-to-camera video is hard to fake and builds a layer of trust that polished, scripted content simply can't replicate. This episode for your ears If you've ever wondered whether a podcast can actually move the needle for your business not in theory, but in practice Hishem's done the reps. This is what 700 episodes actually teaches you.

  2. Oct 6

    Ep 004: Impersonal Branding

    Personal branding sounds simple until you're standing in front of a camera with no idea what to say, what to wear, or who you're even talking to. In the final episode of series one, Will, Arthur, and Jodi get into what building a personal brand actually looks like the mindset shift that makes it click, the spoof marketing trend making B2B content genuinely watchable, and why the hardest part isn't getting good on camera. It's pressing record for the first time. There's also a completely unavoidable Impractical Jokers tangent. These things happen. Key Takeaways Your personal brand is not about what you sell. It's about who you want to help and what problem you solve for them. Build it around that, not your services. Only 1% of LinkedIn users post content weekly. You're not competing with everyone on the platform. You're competing with 1% of them. The barrier to entry is lower than it looks. Give the information away freely. 99% of people will read it and not act on it. That 1% who do will validate that it works. The 99% will hire you to do it for them instead. Camera fear goes away through reps, not through thinking about it. Pick up your phone, press record, and do it again until your heart rate stays normal. Spoof and scripted B2B content works when it's genuinely aimed at your audience's interests not just your product. Know who you're talking to before you pick the film reference. This episode for your ears If you know you should be posting and you're still not doing it, this is the one to listen to first.

  3. Sep 23

    Ep 003: Corporate Event Videos Suck

    You know the one. B-roll of people shaking hands. Slow pan across some pizza. Someone on stage. That same corporate jingle. Logo. Done. In episode three, Will, Jodi, and Arthur make the case for why event content is one of the biggest missed opportunities in B2B marketing and what it actually looks like when it's done properly. Between them, they've filmed events at the Emirates Stadium, a fintech panel at Dawn Capital, and a leadership session for a satellite company inside a castle in Luxembourg. Here's what they've learned. Key Takeaways You cannot make a good event video from a bad event. Put the effort into making the event itself worth attending that's where the content comes from. A 60-second highlights reel lasts about a week. A library of speaker talks, vox pops, and behind-the-scenes content lasts years. Know which one you're actually building. Structure the narrative before you arrive. Who's doing the intro? Who closes? Who's the confident one you follow through the room? Know this in advance ,don't figure it out on the day. Your event is competing with everything else a person could be doing that evening. If you wouldn't go to it, neither will they. Pre-event content is massively underused. Film your speakers before the day. Build anticipation. Make the event live longer before it's even happened. This episode for your ears If you're running events, sponsoring them, or sitting on footage from one you filmed six months ago that never went anywhere this one's got a lot in it.

  4. Aug 18

    Ep 002: Founder Led Vlogging?

    Arthur started filming himself on the street at 16 and got inspired by Casey Neistat and Peter McKinnon but never really recovered. Jodi went to Paris, pointed a camera at a client who'd never been filmed before, and made one of the team's best-performing pieces of content. This episode is about why founder-led vlogging is one of the highest-trust formats in B2B content right now and why most people who try it get it completely wrong. The short version: you can't fake caring about your job. Key Takeaways Vlogging is the hardest content format to fake. You have to actually care about your job and be able to talk about it in a way that makes sense. That's your filter and your superpower. One-of-one content is what AI cannot replicate. Your perspective, your day, your voice, that's the leverage. Use it. Start vlogging on your most interesting, action-packed days. Don't hire a videographer for a day of Zoom calls and admin. Set guardrails before you start filming. Know what you will and won't share then film freely within them. "Be silly, don't look silly." The discomfort at the start is normal and mandatory. You only get better by doing it. The reps compound. This episode for your ears If you're a founder sitting on the fence about vlogging or you've tried it, hated it, and given up this episode will either convince you or help you figure out exactly why it wasn't working.

  5. Aug 4

    Ep 001 - Not Another Podcast

    Everyone's got a podcast. Most of them are not so great. In episode one, Will and Jodi ask the questions nobody wants to answer, why do so many podcasts fail before episode 20, and what are the ones that survive actually doing differently? There's a proper debate about production quality (spoiler: they don't fully agree), a story about flying to Luxembourg to film inside a castle, and the moment a guest podcast appearance turned into a paying client. Oh, and Arthur explains what a cold open is. Sort of. Key Takeaways Know what your podcast is actually for before you press record. A BD tool and an audience-building show are completely different things, and confusing the two is why most die. People come for the guest. They stay for the host. The best podcast moments happen when the host pushes back, asks for more, and goes off script. Clip farming and genuine long-form conversation are not the same format. The podcast format rewards real discussion not engineered moments designed to go viral. A podcast can open doors a cold call never would. Being a guest or a host builds connections that compound. Consistency and good conversation will outpace production value every time but better production does help you grow faster. This episode for your ears if you're a founder or marketer who's thought about starting a podcast and talked yourself out of it or started one and watched it quietly die, this is the honest answer to why.

  • 5 Episodes

About

You know you should be doing more with video. Maybe you've tried a podcast that quietly died after 4 episodes. Maybe your event recap got 12 views. Maybe you're posting content that even you wouldn't watch. Will, Jodi, and Arthur from BCENE break down what actually works across podcasts, vlogs, events, and personal branding and why most of it doesn't. New episode every other week.

Information

  • Creator
    BCENE
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © BCENE
  • Show Website
    BEING CENE