Hard Knocks Podcast

Jay Miller

Hard Knocks Podcast

  1. Oct 26

    8 Figures in Roofing. Selling His Rolex to Stay Open l EP. 52 l Erick Hernandez

    More sales won’t fix a roofing business that costs too much to run. Eric Hernandez hit eight figures in roofing and expected another year of growth. Instead, sales slowed, the bills kept coming, and he started selling his watches and gold to keep the office running. Eventually, he had to face what he’d been holding onto and rebuild a business he could afford to run. JOIN THE MILLER STORM TEAM Want to build a career in roofing sales? Miller Storm offers sales training, coaching, and mentorship for people ready to learn and grow. Apply to join the Miller Storm team: https://millerstorm.com/applynow CHAPTERS 00:00 Eric Hernandez Returns 02:05 Eight Figures and Hiring Mistakes 03:07 Building Support With Overseas Talent 07:10 Delegating Tasks and Protecting Time 10:59 AI for Roofing Operations 12:03 Dashboards and AI Sales Training 14:50 Why Eric Rejected a Partnership 17:17 Commercial Roofing and Payment Delays 20:32 Cutting Overhead and Rebuilding 23:05 When Growth Outruns Your Systems 25:28 Financial Clarity and Repeatable Training 29:03 How Jay Found His Partner 34:42 Bringing Two Teams Together 36:24 Turning Salespeople Into Leaders 43:10 Leaving the Office, Staying in Business 44:34 Content and Roofing Suppliers 46:30 Rebuilding Around Standards 50:45 Keeping People Too Long 51:21 Selling Assets to Start Over 53:10 The Cost of Pride and Ego 55:00 Cash Reserves and Profit Margins 56:37 Why Selling More Isn’t Enough 57:46 Door Knocking Takes Consistency 1:00:18 Choosing the Right Roofing Mentor 1:02:37 Connecting With Eric and Jay   CONNECT WITH JAY MILLER 📸 Instagram: @roofdoctorjay 📘 Facebook: Jay Miller 🌍 Website: https://millerstorm.com/ Like the video, comment with a business expense you’d rethink, and subscribe for more Hard Knocks conversations. Share this with an owner who keeps saying, “I’ll just sell more.”

    8 Figures in Roofing. Selling His Rolex to Stay Open l EP. 52 l Erick Hernandez
  2. Oct 19

    He Built an 8-Figure Yet, Working Less l EP. 52 l Brandon Dawson l The Hard Knocks Podcast

    In this video, Jay Miller and Brandon Dawson get into what has to change when you can’t keep doing everything yourself. If growing your roofing business keeps costing you more hours, this conversation is worth your time. JOIN THE MILLER STORM TEAM Want to build a career in roofing sales? Miller Storm offers sales training, coaching, and mentorship for people ready to learn and grow. Apply to join the Miller Storm team: https://millerstorm.com/applynow CHAPTERS 00:00 Meet Brandon Dawson 01:04 From Las Vegas to the Oilfield 04:49 Starting His Own Roofing Business 09:18 Lessons From His First Year 11:28 Investing in Leads and Growth 13:13 Becoming the Leader Growth Requires 14:45 Changing His Circle and Mindset 17:41 Keeping Your Word Matters 20:59 Leading From the Front 23:05 Building Culture Through Standards 26:11 Sales Income and Insurance Delays 28:13 Should Top Sellers Become Managers? 29:56 Costly Mistakes and Customer Communication 31:38 Betrayed by Someone He Helped 38:16 Faith, Giving, and Finding Purpose 41:46 Divorce, Therapy, and Starting Over 44:51 Routine, Mentorship, and Leading by Example 49:45 Learning From Coaches and Masterminds 51:15 Adapting to Insurance Industry Changes 52:19 The Class 4 Shingle Debate 54:16 Growing From $2M to $20M 56:19 Learning to Trust After Betrayal 1:00:33 Connecting With Brandon and Jay CONNECT WITH JAY MILLER 📸 Instagram: @roofdoctorjay 📘 Facebook: Jay Miller 🌍 Website: https://millerstorm.com/

    He Built an 8-Figure Yet, Working Less l EP. 52 l Brandon Dawson l The Hard Knocks Podcast
  3. Sep 23

    Arrested 7 Times to Making $350K in Roofing | EP. 49 | Drew Lazeration | The Hard Knocks Podcast

    In this episode of The Hard Knocks Podcast, Jay Miller sits down with Drew Lazeration, Sales Manager at Florida Roof Advisors, to break down what it really takes to transition from rock bottom to elite sales production and leadership. Drew opens up about his journey from getting arrested seven times in eighteen months and couch hopping to earning $14,000 in his first 20 days in car sales at age 18. After walking away from dealership burnout, he transitioned into roofing, generating $100,000 in year one, crossing $200,000 in year two, and scaling past $350,000 in year three. Jay and Drew dive deep into the mechanics of door-to-door sales, outworking the competition by hitting 75 to 100 doors a day, why follow-up is where most reps fail, and how to train reps through live field mock knocks. Drew breaks down the painful lessons of stepping into leadership, the mistake of handing responsibility to people before they are ready, and why true leaders count others more significant than themselves. We go over: • How Drew went from repeated arrests and couch surfing to high-ticket sales • Leaving the car dealership grind for a $350,000 roofing career • The 1-in-4 success ratio in door knocking and why volume beats talent early • Why top producers fail as managers when they hold onto me-first mindsets • The exact follow-up system and field mock knocks used to build closers Whether you are in roofing, sales, entrepreneurship, or leading a growing team, this episode is packed with practical advice, mindset shifts, and leadership lessons that can help you sharpen your discipline, master the doors, and lead selflessly. Make sure to like, comment, and subscribe for more interviews and stories from leaders in fitness, business, and beyond. No fluff. No filters. Just real stories from the front lines of roofing, sales, and leadership.  © 2026 Miller Storm. All rights reserved. Results may vary. No guarantees. Join Our Team Today https://www.MillerStorm.com/Team Website, Facebook, & Instagram https://www.millerstorm.com/  https://www.facebook.com/jay.miller.282455 https://www.instagram.com/roofdoctorjay/

    Arrested 7 Times to Making $350K in Roofing | EP. 49 | Drew Lazeration | The Hard Knocks Podcast
  4. Sep 23

    Why 99% of Roofers Lose Money on Digital Marketing | EP. 48 | Cory Culather The Hard Knocks Podcast

    In this episode of The Hard Knocks Podcast, Jay Miller sits down with Cory Cullather, 16+ year digital marketing veteran at WebFX and SEO.com with over 30 years of combined general contracting experience, to expose why most roofing companies burn money on marketing agencies, how to set real expectations, and what it takes to transition from pure door knocking to predictable inbound revenue. Cory breaks down his origin story growing up in electrical and general contracting with his father before moving into marketing out of frustration with how agencies mistreated tradesmen. Jay shares his own $7,500 monthly burn stories and why he previously gave up on SEO. Together, they discuss the fundamental disconnect between contractors who expect instant results and marketers who fail to set realistic 90 to 120 day ad ramps and 4 to 6 month organic SEO timelines. Cory explains why companies making under $3M should use a sniper approach with Google Business Profiles and LSAs in specific zip codes, while $5M to $7M+ companies aiming for $20M to $40M must invest at least 4% of gross revenue into multi-channel marketing to build the 30 to 40% inbound deal flow required by Private Equity buyers. They also tackle the rising battle between AI and real authenticity. From cookie-cutter AI social flyers and automated review responses to sending ChatGPT messages to family members, Jay and Cory discuss why homeowners buy from real humans. Cory shares actionable tips on how door knockers can record raw neighborhood check-in videos on roofs, tag specific locations, and build dominant local presence. Finally, they dive deep into multi-touch attribution tracking in CRMs like AccuLinks, identifying true customer journeys across yard signs, Google searches, and door knocks, and how rewarding top referral partners with high-end custom gifts (like branded pickleball sets) creates self-sustaining referral loops. We go over: • Why roofers burn thousands on marketing agencies due to bad expectation setting and poor tracking. • The exact timeline for digital returns: 90 to 120 days for PPC/LSA and 4 to 6 months (270 days for peak ROI) for SEO. • How to scale past $20M without relying solely on door knocking ("looking like the pigeon lady from Home Alone"). • AI vs Authenticity: Why automated review responses harm rankings and why raw video check-ins win homeowners. • The 4% Rule: How much of gross revenue contractors must re-invest into digital marketing to dominate saturated markets like DFW. • Customer journey & CRM tracking: Attributing multi-touch leads, tracking referrals in AccuLinks, and rewarding key advocates. Whether you're in roofing, sales, entrepreneurship, or leading a growing team, this episode is packed with practical advice, mindset shifts, and leadership lessons that can help you hold marketing agencies accountable, build authentic online authority, and scale your contracting business predictably. Make sure to like, comment, and subscribe for more interviews and stories from leaders in fitness, business, and beyond. No fluff. No filters. Just real stories from the front lines of roofing, sales, and leadership. © 2026 Miller Storm. All rights reserved. Results may vary. No guarantees.   Join Our Team Today https://www.MillerStorm.com/Team   Website, Facebook, & Instagram https://www.millerstorm.com/ https://www.facebook.com/jay.miller.282455 https://www.instagram.com/roofdoctorjay/

    Why 99% of Roofers Lose Money on Digital Marketing | EP. 48 | Cory Culather The Hard Knocks Podcast
  5. Sep 23

    She Built a Roofing Company, Exited It & Found a New Definition of Success | Kimba Garcia | EP. 47 |

    In this episode of The Hard Knocks Podcast, Jay Miller sits down with Kimba Garcia to talk about what it really takes to build a roofing company, navigate major life changes, and create a business that gives you more freedom, not less. Kimba shares her journey from hairstylist to roofing entrepreneur, co-owning and scaling a $16.5M roofing company, navigating divorce, launching a new roofing company, and eventually making a successful exit from ownership. The conversation goes deep into what it’s like being a woman in the roofing industry, why women can excel in communication, culture, business development, and leadership, and the challenges that come with building in a male-dominated space. Kimba also opens up about losing her close friend London, how grief changed her definition of success, and why peace, purpose, family, relationships, and impact matter more than money alone. WHAT WE COVER: • Why sales and business ownership require completely different skill sets • What women bring to roofing, leadership, and business development • Why operating agreements and exit plans matter, even between spouses • How divorce and financial misalignment can affect a business partnership • Why the next revenue opportunity is often already sitting inside your CRM • The E3D rule: touching every active file every three days • How VAs and sales support roles help prevent missed revenue • The difference between buying leads and buying qualified appointments • How micro call centers can help roofing companies build smaller, more productive teams • Why every appointment can become a referral, review, neighbor conversation, or future opportunity • Selling the value and importance of a roof instead of simply selling an insurance claim • Why roofing companies need to prepare for an insurance-retail hybrid model Whether you’re in roofing, sales, entrepreneurship, leadership, or building a business with your spouse, this episode is packed with practical lessons about systems, partnerships, resilience, purpose, and creating a life beyond the business. Make sure to like, comment, and subscribe for more interviews and stories from leaders in roofing, sales, leadership, and entrepreneurship. No fluff. No filters. Just real stories from the front lines. © 2026 Miller Storm. All rights reserved. Results may vary. No guarantees. JOIN OUR TEAM: https://www.MillerStorm.com/Team WEBSITE: https://www.millerstorm.com/ FACEBOOK: https://www.facebook.com/jay.miller.282455 INSTAGRAM: https://www.instagram.com/roofdoctorjay/

    She Built a Roofing Company, Exited It & Found a New Definition of Success | Kimba Garcia | EP. 47 |
  6. Sep 23

    Jay Miller's Story: Prison, Fatherhood & Building a Roofing Empire | EP.46 | The Hard Knocks Podcast

    In this episode of The Hard Knocks Podcast, Jay Miller is the one being interviewed instead of hosting. He opens up about the darkest chapters of his life and the exact moves that took him from repeat incarceration to building Miller Storm Roofing & Reconstruction into a company chasing $27 million this year. Jay talks about a childhood that started with his first arrest at 12 years old and kept him on probation for 19 straight years. He was locked up more than a dozen times and faced an initial offer of 15 years after an aggravated assault charge involving a knife. He explains why selling pills felt like his only way to provide for his son, and describes the phone call from jail where his son said "Daddy" and his own voice wouldn't work. He shares how reading the Bible and a strict daily routine of pushups and cleaning gave him peace behind bars, and how he walked out determined to never go back. From there, Jay explains what "locked in" actually looked like once he got into roofing while living in a motel. He knocked doors from 8am to 8pm with zero days off for six months straight, hit $15,000 a month by month six, and closed his first year with $145,000 in income and $1 million in metal roofing sales. He also talks about the mistakes: blowing through $38,000 in commissions in 16 days right before Christmas, including paying cash for his wife Taylor's breast augmentation, then nearly going broke weeks later when his pipeline dried up. He tells the story of the North Richland Hills church deal that taught him the hard way how little he knew about commercial insurance claims. Jay also talks about what it actually takes to keep a marriage and a business partnership intact. He and Taylor hold non-negotiable weekly date nights with phones on do not disturb, and he lives by a "God first, wife second, kids third" framework. He talks about raising five kids with a lifestyle he never had growing up without creating entitlement, and the friendships and time he's sacrificed to build the company. Miller Storm today has 47 sales reps, 11 of them million-dollar producers, and a $27 million goal for the year. We go over: • 19 years on probation and 16 arrests before he turned his life around at 31 • The phone call from jail where his son said "Daddy" and he couldn't speak • How reading the Bible and daily discipline gave him peace behind bars • Knocking doors 8am to 8pm for six months straight to build his first year in roofing • Going from $145,000 his first year to leading a company chasing $27M • Nearly going broke after blowing $38K in commissions before Christmas • What he learned the hard way about commercial insurance claims • Building a marriage and business partnership with his wife Taylor • Raising five kids without raising entitlement • Codependency, self-awareness, and why comparison isn't the enemy of joy Whether you're in roofing, sales, entrepreneurship, or rebuilding your own life from the ground up, this is one of the most personal and unfiltered episodes The Hard Knocks Podcast has ever done. Make sure to like, comment, and subscribe for more interviews and stories from leaders in fitness, business, and beyond. No fluff. No filters. Just real stories from the front lines of roofing, sales, and leadership. ©️ 2026 Miller Storm. All rights reserved. Results may vary. No guarantees. Join Our Team Today https://www.MillerStorm.com/Team Website, Facebook, & Instagram https://www.millerstorm.com/ https://www.facebook.com/jay.miller.282455 https://www.instagram.com/roofdoctorjay/

    Jay Miller's Story: Prison, Fatherhood & Building a Roofing Empire | EP.46 | The Hard Knocks Podcast

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Hard Knocks Podcast