In this episode of the Inspired Speaker Podcast, Danielle Benzon sits down with podcast guesting expert Marlen Kakkori to explore how to turn podcast appearances into meaningful business opportunities, rather than simply gaining exposure. Discover practical strategies for making the most of every podcast interview, from preparing compelling stories and delivering effective calls to action to repurposing content and building valuable relationships with hosts. Learn how strategic podcast guesting can increase your visibility, attract clients, generate referrals, and grow your business through authentic conversations and lasting connections. Highlights: Strengthen connections with podcast hosts and fellow guests to generate referrals, collaborations, and future speaking opportunities. . Turn Podcast Visibility into RevenuePrepare for a Successful Podcast InterviewUse Storytelling and Strategic Calls to ActionRepurpose Podcast Content for Maximum ImpactBuild Relationships That Create Business Opportunities About the Guest: Marlen Kakkori is a Podcast Guesting Revenue Strategist, founder of Marlen Marketing, and Amazon bestselling co-author. She has helped over 50 entrepreneurs, authors, and thought leaders secure more than 400 podcast interviews. Marlen specializes in helping nonfiction authors, coaches, and consultants turn podcast appearances into more than visibility—building authority, attracting ideal clients, and creating long-term business relationships. Through her Podcast Interview Leverage Method™, she teaches experts how to make every interview count before, during, and after recording. Her philosophy is simple: Your voice is your power. Don't just get booked. Get remembered, build trust, and turn conversations into opportunities. Connect with Marlen Kakkori: LinkedIn: https://www.linkedin.com/in/marlenkakkori Facebook: https://www.facebook.com/marlen.kakkori Instagram: https://www.instagram.com/marlenulrikaelisabet Website: https://marlenmarketing.agency Marlen’s Gift for you is a Free Masterclass: Turn Podcast Interviews Into Clients & Business Opportunities Getting booked on podcasts is just the beginning. The real opportunity is what you do with that interview! In this free masterclass, Marlen Kakkori, founder of Marlen Marketing and Podcast Guesting Revenue Strategist, shares how nonfiction authors, coaches, consultants, and entrepreneurs can approach podcast guesting strategically. Learn how to build authority, connect with the right audiences, create trust, and leverage podcast conversations to generate leads, referrals, partnerships, and potential clients. Because the goal isn't just to be heard. It's to be remembered— and turn conversations into opportunities. Claim Your Gift: https://marlenmarketing.agency/#masterclass PLUS A note for you from Marlen: Please connect with me after the episode… My message: Your Voice, Your Power. Stop postponing 🤝 My Free Community — The Podcast Conversion Lab Join my free Skool community for podcast guesting strategies, trainings, discussions, and support to help turn interviews into clients. https://www.skool.com/the-podcast-conversion-lab-1632 📖 My Book — Today's Inspired Leader, Volume IV In my chapter, When Time Disappears, Systems Appear, I share how motherhood and entrepreneurship taught me to build systems instead of relying on working harder. https://todaysinspiredleader.com About the Host: Danielle Benzon has devoted her life to exploring the expressiveness, agility, and power of the voice-body instrument. Her journey began in classical theatre and took her around the world before she founded the Inspired Speaker Academy. Now she draws on that experience to help speakers, professionals, and business owners to own and embody their message, fall wildly in love with speaking, and transform their nerves so that every word they speak vibrates with purpose, truth, and self-celebration. Connect with Danielle: Website: https://www.theinspiredspeakeracademy.com/ LinkedIn: https://www.linkedin.com/in/danielle-benzon Book A Call: https://book.daniellebenzon.com/ YouTube: https://www.youtube.com/@inspiredspeakeracademy The Inspired Speaker Podcast is proud to be a founding member of the Inspired Speaker Network, in partnership with AmplifYou (https://amplifyou.com/). ⭐⭐⭐⭐⭐Don’t forget to follow, rate & review. It helps us reach more people who want to use their voice to create positive change in the world, like you. ⭐Check out More Shows from the Network and connect with our podcasting community at https://inspiredspeakernetwork.com/ ⭐Visit our GIFT VAULT - updated weekly for more gifts from other guests on this podcast and other podcasts in our network. https://network.inspiredspeakernetwork.com/vault ⭐Do you have some feedback or questions about this episode? Leave a comment! We’d love to hear from you!