AI Business Flywheel

Duncan Isaksen-Loxton & Joe Bonington

Your expertise is your greatest business asset. If it only exists in your head, it can't scale. AI Business Flywheel podcast shows founders how to capture, organise and operationalise their expertise using AI, creating systems that improve consistency, save time and build long-term business value. Your podcast hosts are Joe Bonington AI Architect, Educator and Creator of aibusinessflywheel.com and Duncan Isaksen-Loxton owner of sixfive.io Fractional CTO for small business owners.

Episodes

  1. 3d ago

    Will AI Replace Jobs? What Small Businesses Should Automate First

    AI is not replacing entire jobs overnight—it is removing the repetitive tasks that quietly consume time. In this episode of the AI Business Flywheel Podcast, Duncan and Joe discuss how small businesses can use AI to automate admin, drafting, follow-ups, reporting, research, and other predictable work while keeping human judgment and decision-making in the loop. They also cover how to identify which tasks should be automated, AI-assisted, systemized, or removed completely, and why strong SOPs, brand context, and knowledge bases help AI produce better results. The goal is not simply to replace people. It is to increase capacity, reduce busy work, and give founders and teams more time for higher-value work. Timestamps 00:00 Introduction to the AI Business Flywheel Podcast 2:56 - 3:24 What Work Will AI Make Disappear First? 5:20 - 6:00 What McKinsey, BCG & Microsoft Say About AI and Jobs 6:06 - 6:49 Human-in-the-Loop: Why Judgment Still Matters 9:28 - 9:55 Stop Thinking in Job Titles—Think in Tasks 10:30 - 11:16 How to Find the Right Tasks to Automate 13:29 - 13:52 A Real Marketing Workflow You Can Automate 18:43 - 19:03 When the Founder Becomes the Bottleneck 21:10 - 22:12 Why AI Needs Your Business Context 27:36 - 29:22 Your AI Task Audit & Final Takeaway Subscribe for practical conversations about using AI as a force multiplier for small businesses. Watch More EpisodesYouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  2. Aug 20

    What Happens When AI Goes Down? How to Keep Your Business Running Without AI

    What happens to your business when the AI tools you rely on suddenly stop working? In this episode of the AI Business Flywheel Podcast, Duncan and Joe explore the growing risk of AI dependency and why small businesses need systems that can continue operating even when tools like ChatGPT, Gemini, Claude, or Copilot become unavailable. They discuss the difference between using AI as leverage and allowing AI to become a single point of failure inside your business. From maintaining human-readable SOPs to creating backup workflows, switching between AI models, and protecting critical business information, this episode breaks down how to build AI-supported systems without losing the ability to work without them. The conversation also covers: The difference between AI leverage and AI dependencyWhy AI outages should be part of your business continuity planningThe hidden risk of AI producing confidently incorrect informationWhy employees should still understand how to complete important tasks without AIHow to switch between ChatGPT, Gemini, Claude, and other AI platformsWhy SOPs and business processes should remain human-readableHow to structure files and workflows outside individual AI platformsWhy AI should improve an existing process rather than become the processHow deterministic workflows can make AI systems more reliableWhy human judgment is still necessary in AI automationHow context windows can affect AI performanceWhy important AI-generated information should be exported and storedThe risks of relying entirely on cloud storageWhy businesses need backup copies of critical filesHow to create a practical AI downtime and fallback planThe goal is not to stop using AI. The goal is to make sure AI gives your business leverage without becoming a single point of failure. Timestamps00:00 Introduction to the AI Business Flywheel Podcast 00:41 - 1:19 What Happens When AI Goes Down? 1:22 - 1:59 AI Going Down Isn't the Biggest Risk 2:01 - 3:01 AI Dependency vs. AI Leverage 4:54 - 5:20 Keep Your SOPs Outside the LLM 5:23 - 5:43 Markdown and JSON Explained 6:45 - 7:23 Building an AI-Supported Content Workflow 7:33 - 7:44 AI Should Sit on Top of a Working Business 7:57 - 8:36 Case Study: AI-Supported Client Reporting 11:15 - 12:18 Deterministic vs. Non-Deterministic Work 13:54 - 14:17 Prove the Process With Humans First 15:03 - 15:43 Download and Centralize Your AI Outputs 16:04 - 17:03 Google Drive Can Also Be a Single Point of Failure 18:37 - 18:52 Cloud Backup Should Include More Than Google Drive 19:40 - 20:02 Employee Offboarding Can Accidentally Delete Business Files 20:57 - 21:16 Audit How Much Your Business Depends on AI 22:34 - 23:06 Final AI Business Continuity Checklist 23:06 - 23:24 Final Takeaway: AI Should Be Leverage, Not a Single Point of Failure Watch More EpisodesWatch more episodes of the AI Business Flywheel Podcast and discover practical ways to use technology and AI in your small business: YouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  3. Aug 13

    AI Search Is Changing SEO: How Small Businesses Can Get Recommended by ChatGPT & Google AI

    AI search is changing how customers discover, evaluate, and choose small businesses. In this episode of the AI Business Flywheel Podcast, Duncan and Joe explore what happens when customers stop relying solely on traditional Google results and begin asking platforms such as ChatGPT, Gemini, and Google AI for business recommendations. They examine why AI-referred customers may have stronger buying intent, how reviews and case studies influence AI recommendations, and why businesses need clear, accurate, and trustworthy information across their websites and online platforms. The conversation also covers: How AI search differs from traditional SEOWhy experience, expertise, authority, and trust still matterWhether businesses should remove or update outdated contentHow AI-generated answers are reducing website clicksWhy real reviews and customer proof are becoming more valuableHow small businesses can use AI for administration, marketing, and decision-makingWhy social media alone is not enoughHow to turn your website into a trusted source of information for AIPractical steps for checking whether AI platforms recommend your businessThe key question is no longer simply, “Are we ranking?” Small businesses must now ask, “Are we clear and trustworthy enough to be recommended?” Timestamps00:00 – Introduction to the AI Business Flywheel Podcast 00:50 - 1:06 How AI Search Is Changing Customer Discovery 1:06 - 1:38 Google Search Is Moving Beyond the “10 Blue Links” 1:40 - 2:49 AI-Referred Customers Convert and Spend More 3:24 - 4:27 E-E-A-T Still Matters in AI Search 4:37 - 5:09Should You Delete Old or Stale Website Content?  5:09 - 5:33 Update Valuable Old Content Instead of Removing It 8:41 - 9:17 How Do You Know AI Is Recommending Your Business? 9:18 - 10:14 42% of Australian SMEs Are Already Using AI   12:09 - 12:48 Use AI to Spend More Time on What You’re Good At 13:20 - 13:54 Teach AI About Your Business Before Asking for Advice 13:56 - 14:33 AI Marketing Only Works When Your Business Is Clear 15:36 - 16:17 Create Expert Content That AI Can Trust and Cite 16:56 - 17:07 Is Posting on Social Media Enough? 17:14 - 17:36 The 7-11-4 Rule for Building Trust 18:35 - 18:52 Your Website Still Matters More Than Social Media 18:53 - 19:14 Repurpose Social Media Content Onto Your Website  19:17 - 19:46 Email Marketing and Owned Communities Still Matter 19:47 - 20:22 Turn Short-Term Attention Into an Owned Audience  21:14 - 21:30 Your Website Is Now Your Business’s Source of Truth 21:30 - 21:57 Test What AI Recommends in Your Industry 22:00 - 22:14 Study the Competitors AI Is Recommending  22:27 - 22:38 Build a System for Reviews and Video Testimonials 22:51 - 23:01 Next Episode: What Happens When AI Is Unavailable? 23:01 - 23:09 Like, Subscribe, and Closing  Watch More EpisodesWatch more episodes of the AI Business Flywheel Podcast and discover practical ways to use technology and AI in your small business: YouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  4. Aug 13

    How to Train AI to Think and Write Like You—Without Generic Outputs | AI Business Flow

    Why does AI still sound generic, even when you give it a detailed prompt? In this episode of the AI Business Flow Podcast, Duncan and Joe explain why better prompting alone is not enough. AI is trained on information from millions of people, but it has not automatically learned how you think, communicate, make decisions, or run your business. You’ll learn how to create a personalized AI context system using documents such as: Think Like Me: Your identity, personality, decision-making process, and worldviewWrite Like Me: Your natural writing style, tone, language, and communication patternsFounder’s Compass: Your business values, goals, purpose, and visionUnderstand My Business: Your services, customers, operations, and current business informationDuncan and Joe also discuss how personality assessments such as Myers-Briggs, DISC, Enneagram, and the Big Five can improve your AI context, why personal and business information should be kept in separate documents, and how to organize these resources using Google Drive. They also explain how these documents can be used with ChatGPT, Claude, Gemini, custom GPTs, Gems, Google Workspace, and advanced AI workflows to produce more relevant and personalized results. The key lesson: Don’t just give AI another prompt. Teach it how you think, write, and make decisions. Timestamps 00:00 – Introduction to the AI Business Flow Podcast 00:41 - 1:43 Why AI Doesn’t Sound or Think Like You 1:47 - 2:32 Better Prompts Still Produce Generic AI 2:33 - 2:50 Your AI Needs to Know Who You Are 2:51 - 3:29 Clean Before You Connect AI 3:36 - 3:47 How Do You Teach AI to Think Like You? 4:01 - 5:17 Creating a “Think Like Me” Document 5:18 - 6:01 The Founder’s Compass 6:20 - 7:29 The Think Like Me Interview Process 7:29 - 8:37 Personality Tests That Help AI Understand You 8:37 - 9:38 How Often Should You Update Your AI Profile? 9:39 - 10:25 Identity Changes Slower Than Your Business 10:25 - 11:16 Keep Business Data Out of the Think Like Me Document 11:20 - 11:54 How You Make Decisions Is Bigger Than Business 11:57 - 12:50 What Does the Think Like Me Document Actually Do? 12:51 - 13:43 Which AI Documents Should You Use for Content? 13:44 - 14:28 Why You Shouldn’t Put Everything Into One AI Document 14:30 - 15:19 How to Organize Your AI Knowledge Documents 15:20 - 16:10 Using Google Drive and Gemini as an AI Knowledge System 16:13 - 16:57 ChatGPT, Claude, Connectors, and Advanced AI Workflows 17:06 - 17:35 Let AI Choose the Context It Needs 17:35 - 18:07 When You Learn Something, Teach Your AI 18:10 - 18:39 Don’t Let Your AI Documents Become Stale 18:44 - 18:54 Episode Takeaway: AI Doesn’t Know You Until You Teach It 18:54 - 19:10 Next Episode: What Should You Automate First? 19:10 - 19:20 Like, Subscribe, and Closing Watch More EpisodesWatch more episodes of the AI Business Flywheel Podcast and discover practical ways to use technology and AI in your small business: YouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  5. Aug 13

    AI Automation for Small Business: Fix Your Systems Before Adding More Tools

    Are AI tools actually saving your business time - or creating even more chaos? In this episode of the AI Small Business Podcast, Duncan and Joe break down “shiny tool syndrome” and explain why small businesses should not rush to automate messy, unstable processes. You’ll learn how to organize your business information, create a reliable single source of truth, and build practical AI systems without purchasing every new tool that appears online. The discussion covers Google Workspace, Google Drive, ChatGPT, Claude, Gemini, Notion, Obsidian, Markdown files, APIs, data privacy, and human-in-the-loop automation. Duncan shares a real-world reporting workflow that reduced a process estimated to take four hours per client to approximately ten minutes by connecting business data, reusable templates, and AI. Timestamps00:00 Introduction to the AI Small Business Podcast 00:43 - 1:20 Shiny Tool Syndrome in AI 1:21 - 2:10 The AI Tools Distracting the Hosts 2:21 - 2:56 Why Businesses Automate Too Early 2:57 - 4:19 Keep a Human in the Loop First 4:33 - 5:13 AI Promises vs. Business Reality 5:28 - 5:57 Messy Data Creates Messy AI Results 6:01 7:25 Organize Google Workspace Before Adding AI 7:25 - 7:55 Use as Few Systems as Possible 7:59 - 8:58 Don't Build Your Business Around One AI Tool 9:46 - 10:14 The Problem With Multiple Sources of Truth 10:52 - 12:29 Build a Library of Current Business Context 12:57 - 14:00 TXT, DOCX, PDF, and Markdown Explained 14:14 - 14:58 Why Markdown Is Useful for AI 15:16 - 15:47 Use Google Docs, Then Export for AI 15:54 - 16:55 Google Drive as the Single Source of Truth 18:02 - 18:41 More AI Tools Can Multiply Chaos 18:49 - 19:13 Businesses Blame the AI Tool Instead of the System 19:33 - 10:21 Tool Sprawl Creates Security and Offboarding Problems 10:24 - 20:50 The Loudest AI Tool Isn't Always the Best 21:03 - 22:16 Comparing LLMs Against Each Other 22:31 - 23:17 AI Models Have Different Behaviors and Biases 23:34 - 24:06 Know What You're Automating Before Choosing the Tool 24:08 - 25:04 Choose AI Based on Your Existing Environment 25:11 - 25:57 AI Still Requires Time to Learn 25:58 - 27:09 Case Study: Automating Client Reporting 27:22 - 27:59 Building the Automated Reporting Workflow 28:18 - 28:44 What Is an API? 28:45 - 29:05 From Four Hours to About Ten Minutes 29:06 - 29:22 Using Historical AI Data to Build Case Studies 29:30 - 30:31 Reusable AI Documents and Lego Blocks 30:36 - 31:16 Stabilize One Automation Before Adding More 31:39 - 32:06 AI Experts Help Businesses Collapse Time 32:12 - 32:30 Clean Your Inbox, Files, CRM, and Workflows First 32:35 - 33:13 Small Businesses Plan to Keep Investing in AI 33:20 - 33:47 What to Check Before Expanding Your AI Stack 33:56 - 34:29 Automate One Workflow at a Time 34:32 - 34:37 Final Takeaway: Clean the Process Before Automating 34:37 - 34:59 Next Episode: Why AI Still Doesn't Sound Like You Watch More EpisodesWatch more episodes of the AI Business Flywheel Podcast and discover practical ways to use technology and AI in your small business: YouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  6. Aug 13

    Small Business AI: How to Get Better Results Beyond ChatGPT Prompts

    Most small business owners have experimented with ChatGPT, Gemini, Claude, or another AI tool—but experimenting with random prompts is not the same as successfully implementing AI in your business. In this episode of the AI Business Flywheel Podcast, Duncan and Joe explain why many businesses struggle to get consistent results from AI and what it takes to turn AI into a practical, repeatable business system. You’ll learn why AI needs context about your business, customers, processes, goals, communication style, and decision-making before it can consistently produce useful results. We also cover: • The difference between dabbling with AI and implementing it • Why random prompts create inconsistent outputs • How to align AI with your business and brand voice • Why onboarding AI is similar to onboarding a new employee • How ideal customer profiles improve AI-generated marketing • How AI can help document your standard operating procedures • Why the first AI-generated output is rarely the best one • How to iterate and stabilize an AI workflow • A real example of a business saving more than 20 hours per week AI is not a magic solution that will build your business for you. It is a tool that becomes more valuable when you give it the right information, structure, and direction. Chapters00:00 Introduction 2:16 - 3:59 Why AI Gives You Random Results 4:02 - 4:27 Teaching AI About You and Your Business 4:32 - 6:26 Onboard AI Like a New Employee 6:27 - 7:23 The Documents AI Needs: SOPs and ICPs 7:27 - 8:18 Building a Complete Customer Avatar 8:19 - 9:12 Using AI to Create SOPs 9:13 - 9:59 Don't Obsess Over the Perfect Prompt 10:03 - 11:31 Iterate Until Your AI System Stabilizes 11:39 - 12:19 AI Is a Tool, Not a Magic Business Solution 12:20 - 13:26 Case Study: Saving 20+ Hours a Week With AI 13:27 - 14:22 The Upfront Thinking AI Requires 14:23 - 14:33 Turning Your Thinking Into Reusable Assets 14:34 - 15:47 Where to Start With AI  Resources Learn more about SixFive: https://sixfive.io Take the free AI Business Flywheel diagnostic: https://aibusinessflywheel.com The diagnostic will help you understand where your business currently stands, identify the documents and systems you need, and determine your next steps for implementing AI more effectively. Subscribe for practical conversations about using technology and AI to help global small businesses work more efficiently, make better decisions, and grow without adding more hours to the week. Watch More EpisodesWatch more episodes of the AI Business Flywheel Podcast and discover practical ways to use technology and AI in your small business: YouTube: https://www.youtube.com/@AIBusinessFlywheel Spotify: https://open.spotify.com/show/033YpGz5XxhMLPLTx5H1pw Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-business-flywheel/id6791598888

  7. Season 1, Episode 1 Trailer

    Teaser

    The AI Business Flywheel Podcast is launching August 13th at 3 pm Sydney and 6 am London, with four full episodes for you to binge and watch. We'll be talking about how to leverage the power of AI in small businesses.

Trailer

About

Your expertise is your greatest business asset. If it only exists in your head, it can't scale. AI Business Flywheel podcast shows founders how to capture, organise and operationalise their expertise using AI, creating systems that improve consistency, save time and build long-term business value. Your podcast hosts are Joe Bonington AI Architect, Educator and Creator of aibusinessflywheel.com and Duncan Isaksen-Loxton owner of sixfive.io Fractional CTO for small business owners.

Information

  • Creator
    Duncan Isaksen-Loxton & Joe Bonington
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Duncan Isaksen-Loxton & Joe Bonington
  • Show Website
    AI Business Flywheel