What happens when the software spending your money doesn't have an ID? Jonathan Awad built Baselayer into the identity network one in five US financial institutions uses to verify businesses—more than $1 billion in fraud losses prevented—and he's now extending it to the AI agents those businesses deploy. In this episode of The Flywheel, M13 Managing Partner Karl Alomar sits down with Jonathan Awad, co-founder and CEO of Baselayer, as the company announces a $35 million Series A led by M13. They break down what trust actually costs in B2B: why a bank still takes days to verify a business it can't see in person, why Meta fronting your ad spend is credit, and how fraudsters who were never sophisticated got dangerous the moment they got a model. Awad explains the transitive property behind agent identity. If you're a founder, operator, or investor trying to understand KYB, agentic commerce, or where fraud goes next, this is your map. ⏱️ Chapters 01:34 — Don't banks already know what a business is? 02:09 — Rural credit unions, manual review, and what COVID broke 03:57 — The uncle, the personal guarantee, and the default that followed him home 06:10 — The core insight: consumer credit got decades of infrastructure, business credit didn't 07:50 — What KYB actually is, and why Meta fronting your ad spend is credit 09:30 — How a bank decides: five days, ten days, and the questions that escalate 11:14 — Why Baselayer was built as a consortium from day one 12:21 — Address clusters and the fraud patterns customers spot first 13:42 — Building for agents: SDKs, bot detection, and delegated identity 16:48 — "What conversations are we not in?" 17:37 — Why everything in financial services takes 24 months 18:27 — Instant settlement, no chargebacks, and money you can't get back 19:11 — Your PII costs $20, and what a model does with it 22:27 — Five years out: agents acting on behalf of people and businesses 24:35 — Why Baselayer wins: the three Ps and the transitive property of trust🔐 In this episode Why one in five US financial institutions uses Baselayer to onboard and underwrite businesses, and what a $35 million Series A led by M13 funds nextWhy a bank can take a day to several weeks to verify a business it can't see in person, and what questions it asks at $2,000 versus $2 millionWhy Meta letting you run ads and billing you 30 days later is a credit decision, and why every marketplace and supplier makes the same oneThe origin story: a personal guarantee that followed Awad's uncle into his own credit, and the infrastructure gap that caused itWhy Experian, Equifax, and Dun & Bradstreet never built for small business, and what changed after 2020How a fraud consortium works: every profile request feeds a signal back to 2,300-plus institutions, including address clusters that route new applications straight to reviewWhat agentic identity means in practice: an SDK that tells merchants whether a visitor is a bot or an authorized agent, and a credential that carries a business's verified identity to the agents it deploysWhy instant settlement through stablecoins and FedNow removes chargebacks and refunds, and what that does to fraud economicsAwad on why most fraudsters were never sophisticated, and what changed when everyone got a model in their pocketThe transitive property behind agent trust: if an institution trusts the business and the business has no history of deploying bad agents, the agent inherits that trustAbout Baselayer Baselayer is the risk and identity infrastructure platform used by more than 2,300 financial institutions, Fortune 500s, and government agencies to onboard and underwrite businesses, consumers, and the agents they deploy. Learn more at https://baselayer.com About M13 M13 invests early in outlier founders building at the structural shifts that create new markets. The Flywheel is where M13 talks with those founders. Learn more at https://m13.co ▶️ Subscribe Subscribe for more conversations with the founders building at the structural shifts that create new markets, and follow The Flywheel on Spotify and Apple Podcasts.