Made Possible

Rachel Dyson

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Business

When technology and culture are shifting at a more rapid pace than ever, what’s the impact on the stories we make, and how we make them? In this 6-part series we bring together expert talent from our Maker Network and client base to ask the burning questions - together we’ll find the answers. Welcome to Made Possible: How to take imaginative leaps and get work made, from the people who know. Hosted on Acast. See acast.com/privacy for more information.

Sep 16

Creativity and Craft

Made Possible - Episode 3: Creativity and Craft "There's a lot of doom around AI, but ultimately, the differentiator is craft." - Jo Ridley In this episode, Rachel is joined by photographer and Framelines co-founder Josh Edgoose, and award-winning Creative Director Jo Ridley. We explore how the rise of AI is redefining (or not) the concept of craft, impacting the tools we use, and the way we create and collaborate. Guests Josh Edgoose is a photographer, creative and community builder whose work sits at the intersection of documentary instinct and joyful, colourful commercial storytelling. Based in the UK, he co-founded Framelines in 2020, an independent street photography magazine, YouTube channel and paid community. With nearly 1,000 members and 75K YouTube subscribers, the numbers speak to a real appetite for human connection, collaboration and analogue creativity. Framelines has become a reference point for anyone serious about the craft of image-making, featuring names like Martin Parr, Alex Webb, Roger Deakins and Sheron Rupp. Josh's eye for the authentic and the overlooked is what makes him an unusual voice in commercial photography - he brings the patience and intention of a street photographer into every brief, shooting an average of 2,000 photographs a week for the past decade. Jo Ridley is a Creative Director whose career began in some of the boldest rooms in British television, developing promos for the BBC, 4Creative and ITV across shows including Fleabag, Skins and Shameless. That grounding in character, story and emotion runs through everything she's made since. Now working as one half of the creative duo Jo + Alexia, she's delivered award-winning commercial work for Boots, Dove, eBay, Coca-Cola, Comfort and Heinz, at agencies including Ogilvy, Saatchi & Saatchi and JOAN Creative. A Central Saint Martins graduate, Jo moves with equal fluency across brand, culture and craft, and has never stopped making things outside of work, from podcasts to poetry to curating art for House of Vans. In this episode we cover: What 'craft' actually means in 2026 and why Jo argues that, while AI is a democratising tool, craft remains human in essence and we have to nourish our creativityJosh's take that craft, at its core, is collaboration and how AI has only sharpened his need to work with real peopleThe question of presence: what's lost when a photographer isn't the one behind the camera, witnessing the momentWhere AI demonstrates its usefulness, from trimming podcast audio to visualising a scamp - versus where it starts to hollow out the work and impact imaginationThe "morality" of using AI shortcuts, and where each guest privately draws their own lineWhy Framelines, Josh's print magazine, YouTube channel and 1,000-member photography community is proof of a hunger for analogue, in-person creativityJo's idea of "keeping your reference cup full": employing films, galleries, magazines and the world around you as the real fuel for craft 🎧 Listen on all major podcast platforms or watch on our youtube. Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com. Hosted on Acast. See acast.com/privacy for more information.
Aug 20

Identity, Visibility and Voices

Made Possible - Episode 2: Identity, Visibility and Voices “It’s about having a mindset that is willing to make mistakes but also to broaden your understanding.” - Fabia Martin Weaving together voices, experience and skills - both in front of and behind the camera is where production comes into its power. Done well, the brand creative we deliver can have real-world impact, playing a clear role in empowering people's sense of identity and self-belief. In this episode, Rachel is joined by two friends and long-time Parkview Creative collaborators: photographer and filmmaker Rory Langdon-Down, and writer-director Fabia Martin as we explore how brands can be genuinely inclusive, offering space and platform for a multitude of voices. Guests Rory Langdon-Down is an award-winning photographer and filmmaker whose work is rooted in human connection. Originally trained as a broadcast journalist, he found his way behind the lens through film before discovering portrait photography during the pandemic. In 2021, Rory created Portrait A Day - 365 portraits of strangers, published daily on Instagram. The project won the British Journal of Photography’s Portrait of Humanity award, was featured in The Guardian, and became a limited-edition book. His work with North London football team North London United saw two portraits shortlisted for the Taylor Wessing Prize at the National Portrait Gallery, with another shortlisted for the Portrait of Britain Award. Rory believes a photograph is made on both sides of the camera, through collaboration with the subject. He mentors young adults with learning difficulties through Fair Shot and works as a photography consultant for the Down’s Syndrome Association. His great-great-grandfather, Dr John Langdon Down, established one of the earliest progressive care communities for people with intellectual disabilities, a legacy that continues to inform Rory’s work. Fabia Martin is an award-winning director and writer driven by a belief that the stories most worth telling are often the ones left untold. She began her career in factual development on projects for the BBC, Channel 4 and Vice before moving into directing, making films for Google, Nike, Samsung and Dove with a focus on real people, fresh perspectives and a bright comedic edge. Her BFI-supported short The Rev, a comedy about a gay Dorset vicar in the midst of an identity crisis, premiered at the London Film Festival, screened internationally and was highly commended at the IRIS Prize. Her debut feature Underdogs, starring Alisha Weir, is currently in production. Fabia is a BAFTA Connect member and part of the Directors UK Inspire Mentorship Scheme. She has collaborated with photographer and filmmaker Rory Langdon-Down on several projects, including Six for Gold, which she directed with Rory behind the camera. In this episode, we cover: How brands can work with talent in ways that let real voices shine through and why collaboration matters more than control when it comes to great creativityThe making of Six for Gold, Rory and Fabia's documentary following TeamSOGB rhythmic gymnast Ellie-Bea Thomas as she trained for and competed at the Special Olympics in BerlinWhy a mindset open to mistakes and to broadening your understanding is so important in creative workThe power of real stories, and what it means to genuinely empower people in the creative process 🎧 Listen on all major podcast platforms or watch on our youtube. Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com. Hosted on Acast. See acast.com/privacy for more information.
Aug 7

Brands In Culture

Made Possible - Episode 1: Brands In Culture "If you're on trend, there's a very high risk of being off trend very quickly. Being part of culture is being part of people's lives." - Jordanne Young, Enid What does it actually mean to be a brand in culture? It's a question clients bring to briefs constantly and one the industry doesn't always answer honestly, or at least clearly. In our first episode of Made Possible, Parkview Creative founder Rachel Dyson sits down with two brand specialists who grapple with this question every day. Guests Hannah Jones-Walters is a multilingual strategic and creative thinker whose career spans brand marketing, cultural strategy and community building across agencies and in-house brand teams. She has held leadership roles at design agency 20Something and as Managing Director at KesselsKramer London, and most recently served as European Marketing Manager for wellness brand Ancient & Brave. She is Chair of UN//SCENE, the creative festival dedicated to fresh thinking and new voices in the industry. Jordanne Young is a brand strategist, marketing consultant and founder of Enid, her brand amplification studio. She has helped shape, launch and grow brands including The Modern House, Hummingway, Heist and WellJoy, working closely with founders and leadership teams to build culturally resonant strategies that last. In this episode we cover: What culture actually means and why it's harder to define now than everThe difference between being on trend and being part of someone's lifeWhy good strategy is fundamental when you need to move fastHow brands build content engines - and whether they shouldThe case for longer, braver creative ideas over short-lived campaignsWhy the people in the room matter as much as the briefWhether a brand can genuinely shape culture or can only be riding the wave 🎧 Listen on all major podcast platforms or watch on our youtube. Made Possible is a Parkview Creative original podcast. New episodes coming soon. Find us at parkviewcreative.com or get in touch at info@parkviewcreative.com. Hosted on Acast. See acast.com/privacy for more information.

3 Episodes

Creator

Rachel Dyson
Years Active

2026
Episodes

3
Rating

Clean
Show Website

Made Possible

Made Possible

Episodes

Creativity and Craft

Identity, Visibility and Voices

Brands In Culture

About

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