The Purpose Pinwheel Podcast

Becks Neale and Erica MacKay
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  • Business

Your purpose should be winning you customers, keeping your team and making you money. If it's just a line on your website, this is the show that fixes that. Brand designer Becks Neale and marketing consultant Erica Mackay sit down with small business founders who are making purpose do real commercial work, and who are honest about the parts they haven't figured out. Each episode unpacks one real business: where purpose is pulling its weight, where it's stuck, and what to do next. For founders and owners who refuse to choose profit over doing the right thing. Practical, honest, occasionally uncomfortable. New episodes every Tuesday. Find out where your purpose is stuck: take the free Purpose Pinwheel Diagnostic at thepurposepinwheelpodcast.com.

Episodes

  1. 3d ago ·  Video

    Welcome to the Purpose Pinwheel Podcast

    Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box.  In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Naturalist) explain why they built the show and the framework behind it: the Purpose Pinwheel, six spokes — People, Planet, Processes, Policies, Profit and Performance — spinning around a central Purpose, driving toward real, lasting restoration. Erica and Becks share how the idea grew out of years of comparing notes on purpose-led clients whose values never quite made it past a single page, and why articulating purpose is a process, not a perfect first draft. They talk candidly about their own backgrounds, what purpose means to each of them, and who's coming on the show — solopreneurs, SMEs, community groups and collaborators, all bringing honest, hopeful, down-to-earth stories of courage, challenge and creativity. If you're a purpose-led business owner tired of good intentions that don't go deep enough, this one's for you. Subscribe now The Purpose Pinwheel Podcast is co-hosted by Erica Mackay (The Marketing Detective Agency) and Becks Neale (The Brand Naturalist, Inkshed Ltd). Follow the show: [thepurposepinwheelpodcast.com] | LinkedIn: linkedin.com/company/purpose-pinwheel-podcast | YouTube: @PurposePinwheelPodcast Want to be a guest? Get in touch at guests@thepurposepinwheelpodcast.com

    Welcome to the Purpose Pinwheel Podcast
  • 1 Episode

About

Your purpose should be winning you customers, keeping your team and making you money. If it's just a line on your website, this is the show that fixes that. Brand designer Becks Neale and marketing consultant Erica Mackay sit down with small business founders who are making purpose do real commercial work, and who are honest about the parts they haven't figured out. Each episode unpacks one real business: where purpose is pulling its weight, where it's stuck, and what to do next. For founders and owners who refuse to choose profit over doing the right thing. Practical, honest, occasionally uncomfortable. New episodes every Tuesday. Find out where your purpose is stuck: take the free Purpose Pinwheel Diagnostic at thepurposepinwheelpodcast.com.

Information

  • Creator
    Becks Neale and Erica MacKay
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 The Purpose Pinwheel Podcast
  • Show Website
    The Purpose Pinwheel Podcast