In My Office with Corey Adamson

Corey Adamson

Corey is a 34 year old real estate agent and business owner writing over $3 million GCI a year, and he's opening the door on what it actually takes to get there. Every second Wednesday he sits down with some of WA's best agents, including the number one agent in Western Australia, for honest conversations about listings, leadership, mindset and the business behind the business. No scripts, no polish, just the conversations that usually stay behind closed doors. New episodes every second Wednesday. Subscribe so you don't miss one, and follow along on TikTok and Instagram.

Episodes

  1. 5d ago

    "They Won't Trust You Until They Meet You" : Claire Nation on Building a Real Estate Brand

    31 years in real estate. One of Perth's most recognisable agents. In this episode of In My Office, Corey Adamson sits down with Claire Nation (Haven, formerly The Property Exchange) : the agent Corey personally bought his own home from. Claire has done nearly every role in the industry, from reception and trust to CFO and sales, and now consistently sells between 60 and 100 properties a year across Subiaco, Shenton Park and beyond. She built a personal brand strong enough to put her face on the back of Perth buses and the Subiaco train station, and she breaks down exactly why she did it. Remember to Subscribe and Leave a comment What's coming up Why "trust" is the only word that matters in real estate The five principles: know, like, trust, use, refer Why Claire refuses to call it "prospecting" (and what she does instead) Building a personal brand: organic vs. strategic The 4-year apprenticeship every new agent needs to accept When to hire your first assistant, and how to think about the cost Why getting back face-to-face with sellers matters more than ever Auctions, set-date sales and conditioning a softening market The double home open on launch weekend, and why it still works Subscribe: Instagram: ⁠https://www.instagram.com/inmyofficepod/⁠ Website: ⁠https://theagency.com.au/team/corey-adamson⁠ Connect with Corey: Facebook: ⁠https://www.facebook.com/perthpropertyteam/⁠ Instagram: ⁠https://www.instagram.com/coreyadamsonproperty/⁠ LinkedIn: ⁠linkedin.com/in/corey-adamson-7964b2139⁠ Timecodes 00:00 : Welcome 01:10 : 31 years in a high-churn industry, why she's still here 03:35 : Building a personal brand, organic vs. strategic 05:45 : The five principles: know, like, trust, use, refer 06:40 : Working her patch (Subiaco, Shenton Park) but not living there 08:40 : Being a woman in the industry, and why she says it's not about gender 12:15 : Emily's progression and building agents through the office 16:15 : Role play, learning by osmosis, and channelling your mentor 17:50 : The four-year apprenticeship 20:45 : Team structure now (and congrats, first-time grandmother) 22:55 : Why she hates the word "prospecting" and calls it connecting 25:30 : Buses, billboards and the Subiaco train station sign 28:50 : Still investing in print through the quiet times 29:45 : Running at 60 to 100 sales a year for eight years 32:40 : Listing presentations and getting back face-to-face 35:50 : Being a great second agent in a shifting market 37:40 : Off-market, private treaty, auction, set-date sales 41:05 : Education, conferences and never stopping learning 43:40 : The double home open, plus advice for young agents Produced by Podwave Studios: ⁠https://www.podwavestudios.au⁠ #InMyOffice #RealEstate #PerthRealEstate #WARealEstate #RealEstateAgent #Subiaco #RealEstateTips #PropertyPerth #RealEstateCoaching #RealEstatePodcast

  2. Aug 11

    Bonus Fees, Sold Videos And Owning A Suburb | John Hunter

    Corey sits down with John Hunter, the Porteous Property agent who has quietly turned Subiaco and Shenton Park into his own patch, breaking record after record along the way. At 31, he is writing between 2.4 and 3 million in fees a year, and he got there by door knocking his way into his first job at 18 with a resume in hand and a pimpled face. This is a conversation about how a career actually gets built. John talks openly about the three years as an associate that functioned like an undergrad degree, the bonus fee structure he puts on every single listing, and why he backed himself into the western suburbs when the old guard still had the suburb locked up. He also explains what he says to people at home opens who make comments about his car. Remember to Subscribe and Leave a comment What's coming up Why John is still here after 14 years, and the honest answer most agents will not give on camera Door knocking his way into Abel McGrath at 18, and the ad mistake that got him "fired" out of the EA role The three year associate stint he compares to an undergrad, and the year with Vivien Yap he calls his post grad How he built a hyper local business in Subiaco, starting with school gate conversations The bonus fee structure he puts on every listing, and how it lets him write 3 million in fees on 100 million in sales Why he refuses to sell off market, and what vendors are really watching at a home open The record sale videos, and how he handles the buyer who worries they paid too much Being polarising on purpose, the Range Rover comments, and the job offer he makes in return What the plebiscite gave him, and the point his career stopped needing anyone's approval Saying no to buying into Porteous four months ago, and what changed his mind Grief, perspective, and rethinking the non negotiables Subscribe: Instagram: ⁠https://www.instagram.com/inmyofficepod/⁠ Website: ⁠https://theagency.com.au/team/corey-adamson⁠ Connect with Corey: Facebook: ⁠https://www.facebook.com/perthpropertyteam/⁠ Instagram: ⁠https://www.instagram.com/coreyadamsonproperty/⁠ LinkedIn: ⁠linkedin.com/in/corey-adamson-7964b2139⁠ Timecodes (00:00) Welcome to In My Office, episode one (01:40) Fourteen years in, why are you still here? (04:25) Door knocking his way into Abel McGrath at 18 (05:41) The EA disaster and the diseased estate ad (07:49) Team structure today and Courtney's move into sales (08:55) The GCI number and where it sits (09:14) Bonus fee structures and how to have the conversation (11:00) Building a hyper local business in Subiaco (11:41) Becoming a stepdad at 20 and structuring work around it (14:07) The thinking behind the sold videos (15:37) Why Subiaco now outprices Peppermint Grove (16:33) What the Subiaco revitalisation actually changed (18:35) Is there still money in flipping a Subiaco house? (22:18) Home opens, twilights, and why he will not sell off market (23:26) The home open is the interview (24:31) This is who I am, and the Range Rover comments (25:22) The plebiscite, confidence and showing up as yourself (26:53) Could he start again in Double Bay? (28:46) Personal brand, the horses and posting your real life (30:10) Why he will not outsource his socials (31:16) When to hire an EA and the buffer you need first (38:29) Why energy is the number one asset (38:52) Saying no to buying into Porteous (40:48) Time is an asset you cannot get back (41:02) Family, sacrifice and being present at home (43:56) Advice for the 23 to 27 year old agent (45:23) Is the office still worth it? (46:08) Closing thoughts Produced by Podwave Studios: ⁠https://www.podwavestudios.au⁠ #InMyOffice #CoreyAdamson #PerthRealEstate #RealEstatePodcast #PerthProperty #WesternAustralia #RealEstateAgent #TheAgency #PerthPropertyTeam #TopAgent #GCI #RealEstateBusiness #AgentLife #Prospecting #ListingAgent #RealEstateCoaching #PerthPodcast #AustralianRealEstate #RealEstateTips #WARealEstate

About

Corey is a 34 year old real estate agent and business owner writing over $3 million GCI a year, and he's opening the door on what it actually takes to get there. Every second Wednesday he sits down with some of WA's best agents, including the number one agent in Western Australia, for honest conversations about listings, leadership, mindset and the business behind the business. No scripts, no polish, just the conversations that usually stay behind closed doors. New episodes every second Wednesday. Subscribe so you don't miss one, and follow along on TikTok and Instagram.