Getting Heard: The Daily Pod Shot

Lynsay Gould
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Getting Heard: The Daily Pod Shot is a five minute episode every weekday that feels like a voice note from a friend, built to grow your business through trust, connection, and conversion. Hosted by podcast agency founder Lynsay Gould. New episode daily. Follow @lynsaymakeswaves on Instagram, TikTok and YouTube.

Episodes

  1. 1d ago

    You'll Never Be Ready To Start A Podcast

    How long have you been getting ready to start your podcast? Not thinking about it. Actively getting ready. Sorting the branding, working out the niche, planning the first twelve episodes, and somehow still not pressing record. I've launched over a thousand podcasts in ten years, and the ones that never happened were almost never the ones where the woman couldn't do it. In this episode I tell you what they did have in common, why the way podcasting gets taught keeps you preparing forever, and what I've decided to do about it. I also tell you what happened ten days into my own experiment. It's two numbers, and one of them is much smaller than you'd expect, which is exactly why I want you to hear it. Have a listen, then go and do the thing I ask you to do at the end. It takes about a minute and you can do it on your phone. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  2. 4d ago

    Why You Hate the Sound of Your Own Voice

    Do you hate the sound of your own voice? Nearly everyone does the first time they hear it played back, and it stops more women from starting a podcast than any other single thing. There's a reason for it, and it's physical rather than anything to do with your voice being bad. When you talk, you're hearing yourself two ways at once, and one of those two ways is something a microphone can never pick up. So the first time you play a recording back, you're hearing a version of yourself you've genuinely never heard before. In this episode I explain what's actually happening in your skull when you speak, I tell you about a study where they played people their own voices without telling them whose they were, and what those people said about them is not what you'd expect. I also tell you why your fifth take is nearly always worse than your first, what the woman listening is actually judging (it isn't your voice), and the one thing I want you to do with your phone today. It takes 60 seconds and you can do it before you've finished your coffee. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  3. 5d ago

    How to Name Your Podcast So People Can Find It

    If you've been trying to work out how to name your podcast, you've probably given that name more hours than you've given any single episode you'll ever publish. That's the wrong way round, and I want to explain why. There's a show title and there's an episode title, and they're two completely different things doing two completely different jobs. One gets you found. The other gets you picked. After ten years and more than a thousand podcast launches, the split I see almost every time is weeks agonising over the first one and about thirty seconds on the second. In this episode I go through what your overall show title is actually for, why the clever, quirky name you've fallen in love with might be working against you, what I want you to check before you write another episode title, and the one podcast naming habit that is my absolute ick. I say all of it with love. I also tell you what my own shows have been called over the years, and not one of them is clever. Have a listen, then go and have a proper think about the title that's been floating around your head. New Pod Shot every weekday, and you'll find me on Instagram and TikTok at @lynsaymakeswaves.

  4. 6d ago

    How Many Times Before Someone Buys From You?

    How many times do you reckon somebody has to hear from you before they'll buy from you? Have a number in your head before you press play, because I'd put money on it being too low. Nearly everyone still quotes the rule of seven. It came out of 1930s Hollywood, it was about filling cinema seats, and it was never even seven in the first place. The research has moved a very long way since then, and in this episode I take you through where the number actually sits now, why it goes up again every single time somebody studies it, and what that means for you if you're running your business on your own and don't have the hours for 50 separate conversations with everyone who's thinking about hiring you. I also tell you exactly how many pieces of content I made from last week's five episodes and how little time I spent recording them, plus how the one unusual way I'm measuring this whole experiment is going, eight days in. And there's a two minute job I want you to do today that'll tell you why one particular person hasn't bought from you yet. It's six minutes. Which is quite a lot less than 50 conversations. There's a new Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  5. Aug 17

    Daily or Weekly Podcast? Five Weeks of Data in Five Days

    How long do you wait to find out whether your podcast is working? If you're publishing weekly, the honest answer is weeks, and by the time you know, you've already recorded the next four episodes. I said at the start of this experiment that I'd tell you exactly what happens, good or bad, so this is the first week's report. Twenty five minutes of recording, five episodes, and a set of numbers I've just sat down and worked out. Some of them are what you'd expect from a show starting from zero. One of them isn't, and it happened on day five. In this episode I go through what those 25 minutes actually turned into, the thing I genuinely hadn't anticipated that's changed how I'm choosing what to record next, and the one unusual way I'm measuring whether any of this is working, which isn't downloads. I also give you a two minute job to do before you go and do anything else today, and it'll hand you your first episode. It's shorter than the time you'd spend deciding whether to listen. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  6. Aug 16

    Should You Start A Podcast?

    Should you start a podcast? You've been saying you're going to for months now, so let me ask you something else first. If nobody listened for the first six months, would you still be recording? I run a podcast agency, so this is the episode where I talk you out of hiring me. In ten years and over a thousand launches I can usually tell on the first call who'll still be going a year in and who'll stop by episode 10, and it's almost never about confidence or kit. It's about a handful of things being in place, and if they're not in place yet then starting now costs you more than waiting does. I go through what those things are, why stopping at week 10 does more damage to how people see you than never starting at all, and what to do instead if it turns out you're not quite there. There's also a five minute exercise at the end that'll tell you more about whether you've got a podcast in you than six months of thinking about it will. You can do it today, on your phone, and nobody ever has to hear it. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  7. Aug 13

    The Real Reason This Podcast is Called Getting Heard: Prepare to be Pis*ed Off!

    Why are so few women hosting podcasts, and what does it cost us? This episode of Getting Heard is about women in podcasting, the confidence gap that stops female founders starting a show, and why your voice matters more than you think. I've spent ten years watching brilliant women talk themselves out of starting a podcast. Not good enough yet. Hate the sound of my own voice. Who does she think she is. And the big one: I'll do it when I'm ready, except ready never actually turns up. So I'm sharing four statistics about women in podcasting that genuinely broke my heart when I read them, including the one that tells you exactly what you're walking into when you start a podcast as a woman in business. Then there's a one line exercise for you. Thirty seconds, brutal honesty required, and whatever you write down is the reason this show exists. Getting Heard is the podcast for women in business who want to start a podcast and actually be heard. New episodes every weekday. Follow me on Instagram @lynsaymakeswaves for something brand new coming to my community soon.

  8. Aug 12

    Podcast or Video? Why Voice Builds Trust Faster

    Do you need to film yourself to start a podcast? It's the question that stalls more people than anything else, and it's usually the wrong thing to be stuck on. Everyone says video is king. But there are two numbers worth knowing before you decide, one for how much of an audio podcast people actually listen to and one for how much of a video podcast they actually watch, and the gap is far bigger than you'd expect. My agency produces both audio and video podcasts, so this isn't me picking a side. I also cover why voice builds trust faster than video, the one caveat where I still want you filming, and a question to sit with before you plan your next episode. If the camera has been your reason for not starting, press play. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  9. Aug 11

    Nobody Finishes Long Podcast Episodes

    When did you last actually finish a 90-minute podcast episode? Not press play with the best of intentions. Finish it. If you can't remember, you're not the only one, and there's something happening behind that which most people publishing long episodes have no clue about. Podcast engagement doesn't work like Instagram or TikTok. It's measured by how much of your episode somebody actually listens to, and that one difference decides whether Apple and Spotify start recommending your show to new listeners or quietly leave it sitting where it is. In this episode I run through what happens when two shows publish the exact same content at two different lengths, why we all got the idea that longer means more valuable (and why it doesn't), and the one thing I want you to do to your content plan before you record another word. It'll take you less time than the episode you didn't finish. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  10. Aug 11

    1,000 Podcasts Later, I'm Breaking My Rule

    How many times does someone need to hear from you before they trust you enough to buy? Whatever number you're picturing, it's gone up. A lot. And it's one of the reasons I've broken my own podcast rules! For a decade I told women exactly like you that a weekly podcast episode was enough. In this Pod Shot I explain why I no longer believe that, what the latest research on buyer behaviour actually shows, and why the maths of weekly is quietly working against you. I also share the one number I worked out today that genuinely stopped me in my tracks, what five daily episodes really turn into behind the scenes. It's a bigger figure than you'd think, and it changes everything about what's possible for a small business owner in 2026. And I leave you with something to work out about your own business today. It'll show you exactly how long a stranger is currently waiting before they trust you enough to spend a penny. Five minutes. Press play, and let's break a rule together. New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

  11. Aug 9

    What the heck is a Pod Shot?

    What if the smartest podcast strategy for your business wasn't a bigger show, but a much smaller one? A Pod Shot is a five-minute daily podcast episode that feels like a voice note from a friend, built to turn listeners into clients. In this first episode, I explain what a Pod Shot is, why I created the format after ten years running a podcast agency and launching over 1,000 podcasts, and the shift happening in the podcast industry that most small creators haven't spotted yet. If you're a coach, consultant, or founder thinking about starting a podcast to grow your business, this shift changes what you should build. I also reveal the experiment I'm running on myself between now and Christmas, and the one unusual way I'll be measuring whether it works. It isn't downloads, and most podcasters wouldn't dare say it out loud. Press play. It's five minutes, and you'll never look at daily podcasting the same way. Follow Getting Heard so tomorrow's episode lands automatically, and watch the experiment behind the scenes on Instagram and TikTok: @lynsaymakeswaves

  • 11 Episodes

About

Getting Heard: The Daily Pod Shot is a five minute episode every weekday that feels like a voice note from a friend, built to grow your business through trust, connection, and conversion. Hosted by podcast agency founder Lynsay Gould. New episode daily. Follow @lynsaymakeswaves on Instagram, TikTok and YouTube.

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