The Resilient Practitioner Podcast

Lisa Livermore
  • 0.0 (0)
  • Entrepreneurship
  • Weekly

The Resilient Practitioner Podcast helps massage therapists build profitable, sustainable businesses without burnout. Hosted by Lisa Livermore, licensed massage therapist, business coach, and founder of Soul Standard, each episode shares practical strategies for massage marketing, client rebooking, attracting more massage clients, increasing income, preventing burnout, and creating a thriving massage practice. Build a massage business you love—and lead it like a CEO.

Episodes

  1. Oct 23

    12: Massage Therapy Competition: Step Outside Your Comfort Zone with Danielle Navin

    What if the biggest opportunity for growth in your massage therapy career is something you're actually afraid to do? What if stepping outside your comfort zone could make you a more confident massage therapist, introduce you to an incredible community of practitioners, and completely change how you see your profession? In this special episode of The Resilient Practitioner Podcast, I'm sitting down with Danielle Navin, director of the Iowa, Nebraska, and South Dakota Tri-State Massage Therapy Championship, to talk about an exciting opportunity for massage therapists across the Midwest! Danielle also shares her personal experience competing in Tennessee, where she placed FIRST in Sports Massage and SECOND in Western Freestyle! Her message to anyone who's nervous about competing? You're never going to feel completely ready. Sometimes you just have to make the decision and DO IT! And I couldn't agree more. November 8, 2026 Stoney Creek Hotel | Sioux City, Iowa Calling all massage therapists in Iowa, Nebraska, South Dakota, and beyond! Whether you're interested in competing, learning new techniques, earning continuing education, or simply connecting with other passionate massage therapists, this is an opportunity you don't want to miss. The championship includes massage therapy competition categories, educational opportunities, networking, and a special focus on honoring veterans through therapeutic massage. IMPORTANT: COMPETITOR REGISTRATION DEADLINE! If you're thinking about competing, make sure you register before Monday, October 26, 2026! REGISTER TO COMPETE HERE: https://www.jotform.com/tristatemtc/midwest-tri-state-mtc-registration- Additional continuing education opportunities discussed in this episode include: Multidimensional Release Therapy with Zach Flick Massage therapy ethics Oncology massage education Competition preparation and professional development Listen to the episode for more details about these opportunities and scheduling. Becoming a better massage therapist is important. But building a profitable, sustainable massage therapy business is just as important! Are you tired of constantly chasing new massage clients, struggling with inconsistent bookings, or feeling like you need to spend every spare minute marketing your practice? I've created a FREE Fully Booked & Regulated Therapist Collection specifically for massage therapists who want to build a more consistent, profitable, and sustainable business. INSIDE THIS FREE COLLECTION, YOU'LL FIND PRACTICAL RESOURCES TO HELP WITH: Massage therapy marketing and content creation Client rebooking and retention Client communication scripts that don't feel pushy or salesy Improving the overall massage client experience Building simple business systems that support sustainable growth Because you deserve a massage therapy business that supports your life instead of consuming it. GRAB YOUR FREE COLLECTION HERE: https://lisalivermore.com/collection Hosted by Lisa Livermore, licensed massage therapist, holistic business mentor, and founder of SoulStandard. Grow Your Practice. Protect Your Energy. Honor Your Soul. Subscribe for new episodes every Monday! And remember: You can be a resilient practitioner. #MassageTherapy #MassageTherapist #MassageTherapyCompetition #MassageChampionship #TriStateMassageChampionship #SiouxCityIowa #IowaMassageTherapist #NebraskaMassageTherapist #SouthDakotaMassageTherapist #MassageTherapyContinuingEducation #MassageTherapyBusiness #MassageBusinessCoach #MassageTherapyEducation #MassageTherapistCommunity #TheResilientPractitionerPodcast #SoulStandard

  2. Oct 19

    11: You're Posting...So Why Isn't Anyone Booking?

    11: You're Posting...So Why Isn't Anyone Booking? You're posting on Instagram. You're creating reels. You're sharing massage therapy tips. You're showing up consistently on social media. So why aren't you getting more massage clients? If you're a massage therapist or wellness professional struggling to turn social media followers into paying clients, this episode of The Resilient Practitioner Podcast is for YOU. Here's the truth: Posting more content doesn't automatically mean more bookings. You can spend hours creating educational posts, sharing stretching tips, explaining massage techniques, and trying to beat the Instagram algorithm...but if your content isn't building trust and connection, your schedule may stay exactly where it is. In Episode 11, Lisa Livermore, licensed massage therapist, business mentor, and founder of Soul Standard, shares one of the biggest social media marketing mistakes massage therapists make—and the simple shifts that can help you attract more of your ideal clients. Because successful massage therapy marketing isn't about becoming an influencer. It's about becoming the practitioner people know, trust, remember, and feel confident booking with. Too many practitioners focus on proving how much they know instead of showing potential clients how they can help. Your clients don't necessarily care about complicated anatomy terminology. They care about finding someone who understands their pain, stress, tension, and wellness goals. They want to know who you are, what you believe, and whether they can trust you. Education gets attention. Connection builds trust. Trust creates appointments. Your content should do more than educate. It should help the right people feel confident choosing YOU. Ready to grow your massage therapy business without constantly chasing new clients or spending every spare minute on social media? I've created a FREE resource collection specifically for massage therapists who want to build a more consistent, profitable, and sustainable practice. Inside my Fully Booked & Regulated Therapist Collection, you'll find practical resources to help with: Massage therapy marketing and content creation Client rebooking and retention Client communication scripts Improving the overall client experience Building business systems that support sustainable growth GRAB YOUR FREE COLLECTION HERE: https://lisalivermore.com/collection Hosted by Lisa Livermore, licensed massage therapist, holistic business mentor, and founder of Soul Standard. The Resilient Practitioner Podcast helps massage therapists and wellness professionals build thriving, profitable businesses without sacrificing their health, energy, or personal lives. We talk about massage business growth, client retention, marketing, pricing, boundaries, nervous system regulation, burnout prevention, and what it really takes to create sustainable success. Because you don't have to choose between a successful business and a life you love. If this episode helped you rethink your massage therapy marketing strategy, make sure to: SUBSCRIBE for weekly business growth and wellness strategies. LIKE this episode if you're ready to market your massage business differently. COMMENT: What's your biggest struggle with social media marketing right now? SHARE this episode with another massage therapist who is showing up online but struggling to get booked. Remember: Trust, not tricks, is what fills a schedule. You can build a thriving practice. You can protect your energy. And you can become a resilient practitioner. MassageTherapist MassageTherapyBusiness MassageMarketing MassageBusinessTips MassageTherapyMarketing GetMoreMassageClients ClientRetention SocialMediaMarketing MassageTherapistBusiness ResilientPractitioner SoulStandard

  3. Oct 12

    10: The Practitioner’s Guide to Raising Your Prices Without Losing Clients

    Episode 10: The Practitioner’s Guide to Raising Your Prices Without Losing Clients Are you a massage therapist who's afraid to raise your prices because you're worried about losing clients? You know you're worth more. Your expenses keep increasing, your skills have improved, and you're working harder than ever. But every time you think about raising your massage therapy rates, fear creeps in. What if my clients leave? What if they think I'm too expensive? What if I lose everything I've worked so hard to build? Here's the truth: You can raise your massage prices, maintain strong client relationships, and build a profitable massage therapy business without feeling guilty about charging what you're worth. In Episode 10 of The Resilient Practitioner Podcast, Lisa Livermore, licensed massage therapist and founder of SoulStandard, shares practical strategies for confidently increasing your massage therapy rates while protecting client retention and creating a more financially sustainable practice. We're talking about the mindset shifts that keep massage therapists undercharging, why your pricing needs to reflect the true cost of running your business, and how to communicate a massage price increase without feeling pushy, uncomfortable, or apologetic. Because being a great massage therapist doesn't mean you have to sacrifice your income, energy, or financial security to keep everyone happy. How to know when it's time to raise your massage therapy prices Why massage therapists struggle with charging what they're worth How to confidently communicate a price increase to existing massage clients Strategies for maintaining client retention when increasing your rates Why losing a few price-sensitive clients doesn't necessarily mean your business is failing How undercharging contributes to massage therapist burnout Why profitable pricing is essential for a sustainable massage therapy practice How to stop making pricing decisions from fear and start thinking like a confident business owner Your massage business should support your life—not require you to sacrifice your life to keep it running. You deserve to earn a sustainable income, serve clients who value your expertise, and create a massage therapy business that provides both financial stability and personal freedom. Raising your rates isn't about being greedy. It's about respecting your expertise, protecting your energy, and creating a business that can continue serving clients for years to come. Want to build a consistently booked massage business without constantly chasing new clients or burning yourself out? Grab my FREE Fully Booked & Regulated Therapist Collection! Inside, you'll find practical tools to help you improve client rebooking, increase retention, simplify your marketing, and create a more sustainable massage practice. Get your FREE collection here:https://lisalivermore.com/collection Hosted by Lisa Livermore, licensed massage therapist, holistic business mentor, and founder of SoulStandard. This podcast helps massage therapists and wellness professionals grow profitable businesses, improve client retention, prevent burnout, set healthy boundaries, and create sustainable success without sacrificing their health, happiness, or freedom. Grow Your Practice. Protect Your Energy. Honor Your Soul. Subscribe for weekly episodes on massage therapy business growth, client rebooking, pricing strategies, massage therapist marketing, nervous system regulation, and building a business you genuinely love. #MassageTherapist #MassageBusiness #MassageTherapyBusiness #MassageTherapistBusinessCoach #MassageTherapyPricing #MassageBusinessTips #ClientRetention #MassageTherapistBurnout #SoulStandard #TheResilientPractitioner

  4. Oct 5

    09: Why Great Practitioners Still Struggle Financially

    You can be an incredible massage therapist or wellness practitioner, deliver amazing results, have clients who love you—and still struggle to make consistent money in your business. Why? Because being great at your craft and knowing how to build a profitable massage therapy business are two completely different skill sets. In this episode of The Resilient Practitioner Podcast, Lisa Livermore, licensed massage therapist, business mentor, and founder of Soul Standard, breaks down why so many talented massage therapists and wellness professionals struggle financially—and why it usually has very little to do with their actual ability as a practitioner. We're talking about the business skills many of us were never taught in massage school: marketing, client retention, rebooking, pricing, visibility, communication, systems, confidence, and creating predictable income. You'll learn: - Why being an amazing massage therapist isn't always enough to build a successful practice- Why talented practitioners can still struggle to stay consistently booked- How fear around selling and self-promotion can quietly limit your income- Why rebooking and client retention are essential for a sustainable massage business- How confidence affects your pricing, communication, marketing, and growth- Why learning business skills doesn't make you less heart-centered- How to think like both a practitioner and a business owner- Why profitability actually allows you to serve your clients better One of the biggest mindset shifts in this episode is simple: You don't have to choose between purpose and profit. You can deeply care about your clients AND make great money. You can be heart-centered AND strategic. You can build a fully booked massage practice AND protect your energy. Because the world doesn't just need great practitioners. It needs great practitioners who know how to stay in business. 🎁 FREE RESOURCE: Fully Booked & Regulated Therapist Collection If you're a massage therapist who wants more consistent clients, better rebooking and retention, stronger marketing, and a business that doesn't require constant hustle, grab my FREE Fully Booked & Regulated Therapist Collection. Inside you'll find practical scripts, tools, marketing resources, and systems you can begin implementing immediately to create a more consistent and sustainable practice. 🎧 The Resilient Practitioner PodcastFor massage therapists and wellness professionals building sustainable success without burnout. Hosted by Lisa Livermore | Founder of Soul Standard If this episode helped you, subscribe, leave a review, and share it with another massage therapist or wellness practitioner who needs to hear this message. Because you can build a thriving business.You can protect your energy.You can make great money doing meaningful work.And you can become a resilient practitioner. #MassageTherapist #MassageTherapyBusiness #MassageBusiness #MassageTherapistBusiness #MassageMarketing #MassageTherapyMarketing #MassageClients #ClientRetention #Rebooking #WellnessBusiness #WellnessEntrepreneur #MassagePractice #BusinessForMassageTherapists #FullyBooked #MassageTherapistTips #SmallBusinessMarketing #ResilientPractitioner #SoulStandard

  5. Sep 29

    08: The Burnout That Changed My Life

    Episode 8: The Burnout That Changed My Life I didn’t burn out because I hated what I was doing. I burned out while building a life and business I thought I wanted. And that’s what made it so confusing. From the outside, things can look successful. Your schedule is full. Clients need you. Your business is growing. You’re doing work you genuinely love. But behind the scenes? You’re exhausted. Overwhelmed. Running on empty. Saying yes when your body is screaming no. And somewhere along the way, you realize the business you created to give you freedom has started consuming your life. In this deeply personal episode of The Resilient Practitioner Podcast, Lisa Livermore shares the burnout experience that ultimately changed the way she approached her health, her life, and her massage therapy business. And while burnout felt like everything was falling apart at the time, it eventually became the catalyst for something completely different: A new standard for success. One where success doesn’t require sacrificing your health. One where being fully booked doesn’t mean being completely depleted. And one where you can build an abundant, profitable business while still having the energy to actually live your life. In this episode: What burnout can look like for massage therapists and wellness practitionersThe hidden signs of practitioner burnoutWhy loving your career doesn’t protect you from exhaustionHow overworking and people-pleasing can quietly become your normalWhy “pushing through” isn’t a sustainable business strategyThe connection between your business, boundaries, energy, and well-beingWhat Lisa learned from hitting her own breaking pointRedefining what success actually meansBuilding a sustainable massage therapy practice without sacrificing your lifeCreating a business with more freedom, alignment, and intentionIf you’re a massage therapist or wellness professional who has ever thought: “I love what I do… so why am I so exhausted?” This episode is for you. You don’t have to choose between success and yourself. You can have the clients.You can have the income.You can have the impact. And you can still have a life. That is what becoming a resilient practitioner is all about. 🎙️ The Resilient Practitioner Podcast is for massage therapists and wellness professionals who want to build a consistently booked, financially sustainable practice without burnout, overwhelm, or sacrificing the life they worked so hard to create. Grow your practice. Protect your energy. Honor your soul.

  6. Sep 21

    Episode 7: The Boundaries That Saved My Business

    The Boundaries That Saved My Business- What if the thing that grows your massage business isn’t doing more… but finally deciding what you’re no longer willing to do? For years, so many massage therapists and wellness practitioners build their businesses around being available. One more client.One more late appointment.Working through lunch.Answering messages after hours.Squeezing someone in on your day off. Until eventually, the business you once loved starts to feel like the thing draining you. In this episode of The Resilient Practitioner Podcast, Lisa Livermore shares the boundaries that changed the way she runs her massage business—and why protecting your time, energy, and body isn’t bad customer service. It’s good business. We’re talking about the shift from running your practice around everyone else’s needs to creating a business that actually supports you, too. You’ll learn why boundaries can improve your energy, client experience, confidence, and long-term sustainability—and why constantly accommodating clients can actually make it harder to build the business you want. The business boundaries every massage therapist needsWhy people-pleasing leads to practitioner burnoutHow to stop overbooking and overscheduling yourselfSetting business hours—and actually honoring themProtecting your days off without feeling guiltyWhy saying “no” can make you a better practitionerHow boundaries create a better client experiencePreventing massage therapist burnoutBuilding a sustainable massage therapy practiceCreating a business that works for your life—not against itYou became a practitioner because you wanted to help people. But helping your clients should not require abandoning yourself. Your body matters.Your energy matters.Your family matters.Your life outside your business matters. And sometimes the most powerful business decision you can make is simply: No. That doesn't work for me anymore. 🎙️ The Resilient Practitioner Podcast is for massage therapists and wellness professionals who want to grow their practice, protect their energy, increase client retention, prevent burnout, and build sustainable success. Grow your practice. Protect your energy. Honor your soul.  massage therapist boundaries, massage therapist burnout, massage therapy business, massage business tips, wellness practitioner burnout, setting boundaries with massage clients, massage therapist schedule, prevent massage therapist burnout, massage therapist work-life balance, sustainable massage practice, grow a massage business, massage therapist business coach, massage therapist podcast.

  7. Sep 16

    06: Are you Running your Business from Fight or Flight?

    You can love your work, be great at what you do, and still be running your massage business from a constant state of stress. If you’re obsessively checking your schedule, panicking over cancellations, afraid to raise your prices, saying yes when you want to say no, or constantly worrying about where your next client is coming from… your business decisions may be coming from fight-or-flight instead of strategy. In this episode of The Resilient Practitioner Podcast, Lisa Livermore breaks down how chronic stress and nervous system dysregulation can quietly influence the way massage therapists and wellness professionals run their businesses—and why working harder isn’t always the answer. You’ll learn how fight-or-flight can show up in your pricing, scheduling, boundaries, marketing, client retention, and decision-making, plus simple ways to begin shifting from reactive practitioner to grounded CEO. Because building a successful massage practice isn’t just about getting more clients. It’s about creating a business that feels profitable, sustainable, and safe enough for you to actually enjoy. 🎧 In this episode: Signs you may be running your business from fight-or-flightWhy cancellations and slow weeks can feel so triggeringHow stress affects business decisionsThe connection between burnout, overworking, and people-pleasingWhy nervous system regulation matters for entrepreneursHow to make calmer, clearer CEO decisionsBuilding a successful massage business without sacrificing yourselfThe Resilient Practitioner Podcast is for massage therapists and wellness professionals who want to grow their practice, protect their energy, increase client retention, prevent burnout, and build sustainable success. Build a massage business you love. Lead it like a CEO. 💛

  8. Sep 7

    05: The #1 Reason Clients Don't Come Back (And It's Probably Not What You Think)

    You gave them a great massage. They told you they loved it. They left feeling amazing. So… why didn’t they come back? If you’re a massage therapist wondering why clients don’t rebook, the problem might not be your massage, your pricing, or even your competition. It may be what happens before they ever walk out the door. In this episode of The Resilient Practitioner Podcast, Lisa Livermore breaks down one of the biggest reasons massage therapists lose repeat clients—and how creating more clarity around the client’s next step can completely change your retention and rebooking. We’re talking about the difference between providing a great massage and creating a client experience that naturally leads to another appointment. You’ll learn how to confidently recommend what comes next, communicate a treatment plan without feeling pushy or salesy, and stop leaving rebooking entirely up to the client. Because your clients shouldn’t have to figure out their care plan on their own. And rebooking isn’t about selling another massage. It’s about leading your client. In this episode, we cover: Why happy clients still don’t always come backThe #1 rebooking mistake massage therapists makeWhy “just book whenever you need me” can hurt retentionHow client education builds trust and loyaltyHow to recommend another appointment without sounding salesyCreating a better massage therapy client experienceIncreasing rebooking and client retentionBuilding a more predictable, sustainable massage business If you’re tired of constantly chasing new clients while wondering why existing clients disappear, this episode will help you rethink the way you approach rebooking, retention, and client care. 🎧 The Resilient Practitioner Podcast is for massage therapists and wellness professionals who want to get booked, retain great clients, protect their energy, prevent burnout, and build a business that actually supports their life. Build a massage business you love. Lead it like a CEO. 💛 don't forget to grab your very own copy of The Fully Booked & Regulated Therapist - HERE

  9. Sep 1

    04: Why You Feel So Drained Doing Work You Love

    You can love the work you do and still feel completely exhausted by it. In this episode of the Resilient Practitioner Podcast, we’re exploring why meaningful work can still leave you feeling drained, especially when you’re constantly giving your time, energy, and attention to others. We’ll unpack some of the hidden demands that can quietly wear you down, why loving your career doesn’t make you immune to burnout, and how to start creating a healthier relationship with the work you care so deeply about. Because building a fulfilling career shouldn’t require you to constantly run on empty.

  10. Aug 24

    03: Fully Booked Doesn't mean Successful

    Being fully booked might look like the ultimate sign of a successful business, but a packed calendar doesn’t always mean your business is actually thriving. In this episode, we’re breaking down the difference between being busy and being profitable, why constantly adding more clients can lead to burnout, and what you should be paying attention to beyond the number of appointments on your calendar. You’ll learn how to take a closer look at your time, pricing, capacity, and business structure so you can build a practice that supports your income goals AND gives you room to breathe. If your schedule is packed but you’re still wondering why you don’t feel successful, this episode is for you.

  11. Aug 17

    02: The Hidden Burnout Most Practitioners Don't Recognize

    Burnout doesn’t always look like complete exhaustion or wanting to quit. In this week's podcast episode, I'm uncovering the subtle signs of burnout practitioners often overlook, how they can quietly impact your energy and work, and what you can do to recognize them before they become impossible to ignore.

  12. Aug 10

    01: The Client Rebooking Conversation Most Practitioners Avoid

    Episode 1: The Client Rebooking Conversation Most Practitioners Avoid What if rebooking wasn't about selling—but about serving your clients better? In this first episode of The Resilient Practitioner Podcast, Lisa Livermore shares why one simple mindset shift can transform your massage business. Learn how to confidently recommend follow-up care, improve client rebooking, build stronger client relationships, and create more consistent income—without ever feeling pushy or salesy. If you're tired of the booking roller coaster and want to help your clients achieve better results while building a sustainable massage practice, this episode is for you.

  • 12 Episodes

About

The Resilient Practitioner Podcast helps massage therapists build profitable, sustainable businesses without burnout. Hosted by Lisa Livermore, licensed massage therapist, business coach, and founder of Soul Standard, each episode shares practical strategies for massage marketing, client rebooking, attracting more massage clients, increasing income, preventing burnout, and creating a thriving massage practice. Build a massage business you love—and lead it like a CEO.

Information