Marketing Unfiltered Interviews

Danny Denhard & Harry Lang - Marketing Unfiltered
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Marketing Unfiltered by Danny Denhard & Harry Lang interview series. Interviewing marketing, growth and business leaders to get under the skin and guide you forward for the next 12 month

Episodes

  1. Aug 11

    How To Win PR & Comms For The Next 12 Months - Danny Denhard Interviewing PR Andy Barr

    Our interview with PR Andy Barr is on how to leverage Reactive PR in a Changing Media World and how to win PR and comms in the next 12 months, I sit down with PR veteran Andy Barr to uncover what actually works in the shifting media landscape of 2026. With over 30 years of experience, Andy shares his "no-nonsense" approach to building brands through reactive media, handling high-stakes crisis communications, and navigating the new era of AI-driven misinformation.Key Takeaways: Reactive Newsjacking: Why it remains the fastest way to build a brand today.The Power of Reddit: How online communities have replaced traditional press associations for immediate impact.Crisis Management: The exact playbook for handling a PR disaster, from knowing when to stay quiet to why you should "meet your haters".Modern PR Stack: Why employee-generated content (EGC) and founder-led channels on TikTok and LinkedIn are outperforming traditional press.The AI Battle: How to protect your brand's reputation against AI misinformation and "alpha geek" communication styles.The Most Important Moments ⁠00:00⁠ - Meet Andy Barr: 30 Years of PR 0⁠1:30⁠ - What Works In PR Right Now? ⁠03:21⁠ - How To Run Reactive Newsjacking ⁠05:57⁠ - How To Cut Through The PR Noise ⁠10:38⁠ - When To Work With Press Versus Going Direct ⁠13:49⁠ - When To Leverage Founder Led Channels ⁠18:04⁠ - When Saying Nothing Is The Best Tactic ⁠18:19⁠ - The Crisis Comms Playbook ⁠22:32⁠ - Why You Must Go And Meet Your Haters ⁠28:40⁠ - The Rise Of AI Misinformation & Manipulated PR ⁠36:39⁠ - How To Fix OpenAI’s ReputationConnect with Andy Barr:Search "PR Andy Barr" on any platform to find his actionable advice - Andy on LinkedIn   / andy-barr-ab77291   and TikTok   / prandybarr   Or here ‪@PRAndyBarr‬ Thanks for listening and remember we live on www.marketingunfiltered.co Interview & Editing By Danny Denhard

    How To Win PR & Comms For The Next 12 Months - Danny Denhard Interviewing PR Andy Barr
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About

Marketing Unfiltered by Danny Denhard & Harry Lang interview series. Interviewing marketing, growth and business leaders to get under the skin and guide you forward for the next 12 month

Information

  • Creator
    Danny Denhard & Harry Lang - Marketing Unfiltered
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Explicit
  • Copyright
    © Danny Denhard & Harry Lang - Marketing Unfiltered
  • Show Website
    Marketing Unfiltered Interviews