The Strategy Room with Sean Moriarty

Sean Moriarty
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Inside what it actually takes to build and scale a commercial business. Sean Moriarty runs an 8-figure commercial roofing company and teaches owners the systems behind it - real numbers, real jobs, no theory. Each episode breaks down estimating, sales, operations, scaling, and bringing technology to the trades. If you run a contracting or commercial business and want the operator’s playbook, this is your room. Powered by Executive Roof Coach.

Episodes

  1. 4d ago

    $17M Apartment Roof Nightmare

    Episode 3 of our roofing series takes us to a $17M apartment complex acquisition — a 17-building commercial roofing inspection that's a masterclass in site organization and estimating. In this episode, we cover: 🏢 How to map out a multi-building commercial site for accurate proposals 🦺 Field safety protocols on occupied/active job sites 📸 Our system for organizing photos and CRM data by building 🔧 Walking a built-up roof with silicone and modified coatings 💧 Diagnosing a bad retro drain setup (and why they freeze in cold climates) 📏 Measuring cap metal, wall flashings, scuppers, pitch pockets, and curbs 📝 Using voice-to-text note takers + AI tools to speed up reporting This is a real, unscripted walkthrough of how experienced estimators break down a complex multifamily roofing project — perfect for anyone in commercial roofing, property management, or construction estimating who wants to see the process from the ground up. 👉 Subscribe for more real-world roofing inspections and estimating breakdowns.

    $17M Apartment Roof Nightmare

  2. Aug 18

    This Roof Was WAY Worse Than We Expected

    Episode 2 walks you through a nightmare scenario: a building owner let his insurance lapse, and now the roof and walls are paying the price. In this real, unscripted walkthrough, we break down how to inspect and prioritize repairs when the goal is getting a property insurable again — fast.In this episode: 🏚️ Full exterior walkthrough of stucco damage, cracked control joints, and rotted trim ⚡ Exposed electrical panel issues and why watertight repairs matter for lender/bank requirements 🌧️ A gutter and downspout system so badly "jimmy-rigged" it's causing major rot 🐝 Rotted studs, bees, and wasps found behind interior walls (six major leak areas!) 🏗️ Why control joints exist and how to read stress fractures in stucco 🛠️ Two-ply hot mop roof inspection, drain line failures, and hail damage with no insurance to claim it 💰 How to phase repairs and give clients budget-friendly options without leaving money on the tableThis is exactly why letting insurance lapse can spiral into a much bigger (and more expensive) problem. Watch how we prioritize repairs to get this building back in an insurable position.👉 Like, subscribe, and drop a comment: what's the FIRST thing you'd fix here?#RoofingContractor #RoofInspection #StuccoRepair #RoofingBusiness #PropertyDamage #HailDamage #RoofingTips #ConstructionContent #RoofingLife #InsuranceClaim #BuildingInspection #RoofRepair #CommercialRoofing #ConstructionEstimating #RoofingEducation

    This Roof Was WAY Worse Than We Expected

  3. Aug 11

    OSHA Showed up on my jobsite… Here’s exactly what to do.

    "Relax." That's the first thing my safety guy tells me to do when OSHA shows up on a job site — and it's the hardest advice in the world to actually follow. In this episode I sit down with Keith, founder of Assured Safety Concepts, who's spent 24 years building safety programs for roofing and construction companies and has personally walked me through OSHA visits, citations, and everything in between. We get into what OSHA actually has the authority to do the moment they hit your site, why less information is always better when you're talking to a federal compliance officer, and why having a safety consultant on retainer is no different than having an attorney on retainer. We break down the EMR rating — what it actually measures, what a good number looks like, and why bragging about "days without an accident" signs can backfire. We talk toolbox talks: what OSHA requires, how often, and how to actually get your crew to buy in instead of just signing a sheet. And we get into the three violations that show up over and over again on roofing crews specifically. Keith also opens up about the hardest part of the job — the calls nobody wants to make — and why documentation isn't paperwork, it's protection, for your guys and for your company. IN THIS PODCAST — What to do the moment OSHA arrives on your job site — Why less is more when a compliance officer starts asking questions — EMR ratings explained — what's a good number and why it matters to GCs — Toolbox talks: OSHA's monthly requirement and how to get real buy-in — Site-specific safety programs vs. a manual that sits on a shelf — The top 3 violations for roofing crews: PPE, fall protection, ladders — Why documentation is what keeps you from getting cited — OSHA 10 vs OSHA 30 — what your crew actually needs I run an active commercial roofing company and I teach owners how to build the systems behind the work. Training, systems, and coaching for roofing companies moving into commercial: https://www.executiveroofcoach.com/ Subscribe for more real conversations with the people building this industry. #RoofingSafety #OSHACompliance #CommercialRoofing #FallProtection #RoofingContractor #JobSiteSafety #ToolboxTalk #ExecutiveRoofCoach #RoofingBusiness #ConstructionSafety

    OSHA Showed up on my jobsite… Here’s exactly what to do.
  • 3 Episodes

About

Inside what it actually takes to build and scale a commercial business. Sean Moriarty runs an 8-figure commercial roofing company and teaches owners the systems behind it - real numbers, real jobs, no theory. Each episode breaks down estimating, sales, operations, scaling, and bringing technology to the trades. If you run a contracting or commercial business and want the operator’s playbook, this is your room. Powered by Executive Roof Coach.

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