The Art of Confident Content

Rebecca Hawkes
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  • Marketing

What if the reason you're not posting consistently isn’t because you “don’t know what to post” but is actually because of the way you’re thinking, acting and feeling about your content? The Art of Confident Content is hosted by Rebecca Hawkes, a content strategist with a decade of experience helping business owners grow their business through intentional, non-viral content strategies that prioritise their capacity to create content.  Rebecca knows what it's like to get six million views and make zero sales, and she also knows how to help her clients make multiple sales within thirty minutes of a reel going live, or through a podcast averaging 50 downloads an episode.  If no bs pep talks, in depth strategy sessions, and confidence boosting permission slips are the exact vibe you’re looking for when you press play on a podcast, you’ll love it here. Expect honest conversations about confidence, consistency and what you can do to make showing up for your business feel so much easier than it does right now.  Confident content isn't about going viral. It's about posting with intention, strategy and the trust that every piece of content you share is working for you. Subscribe now and join the corner of the internet where likes don't define you, consistency doesn't mean posting every day and marketing your business finally feels like something you can get excited about. Visit the website / Follow on Instagram / Download your free content audit Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. 5d ago

    Your confident content era starts when you press play

    01: Your confident content era starts when you press play I wanna be honest with you from the get go, this episode isn’t where you’ll learn how to go viral, get brand deals or build an audience big enough to be charging £5k a post.  But if you want a business that makes consistent sales through a content strategy that actually fits around you, even when life is lifeing its hardest, you’ll wanna hit that play button. In the very first episode of The Art of Confident Content podcast, I’m gonna tell you what confident content actually means, why it’ll outperform viral content if a long term business is your goal (which of course it is), and where to start if confident content is something you want for yourself (well duh).  Plus I’ll be sharing about the time I went mega-viral (hello 6 million views) and made absolutely nada, and the simple af strategy that sold my 1:1 offers instead. If you’ve been stuck in the chasing virality mindset, burning out from “the more you post the more you grow” advice, or you hate content but know you need to create it to actually make those sales, this episode’ll change the way you think about your content strategy from now on. When you press play, you can expect to hear: 00:00 What you can expect from this episode of The Art of Confident Content 01:40 How I failed the first launch of the podcast 05:41 What I changed about this launch that doesn’t make any marketing sense 08:26 The most important part of this entire episode 11:15 What confident content actually means (and what it isn’t) 15:25 The time I made zero sales after getting 6 million views on a single reel 18:10 Why going viral can damage your brand (it’s not for everyone) 20:29 How a podcast averaging 50 downloads per episode sold a £999 service 22:13 When you find a strategy that works for you it’ll work over and over again 25:38 The confident content formula that’ll change your life 29:53 How my client made 3 sales in 30 minutes from a reel with under 500 views 33:29 Confident content in a nutshell Links mentioned in this episode The Confident Content Audit: https://www.robinrosecreative.com/the-confident-content-audit  The Confident Content Audit is a free diagnostic tool that’ll help you see exactly why your content isn’t working as well as the IG gurus said it would be. In the time it takes you to sip your (second) morning coffee, you’ll have an action plan specific to your current content issue.  The Robin Intensive: https://www.robinrosecreative.com/the-robin-intensive  Done for you content with a twist (the twist being you) that’ll help you build (or rebuild) the consistent posting habit you need to start growing your business and making those steady sales.  Get involved  Got a content question you’d like me to answer on the podcast? Is there a topic you want to hear my thoughts on? Or maybe you just want to leave me your feedback? (always welcome!!) Send me a DM on Instagram @robinrose.creative, I’d genuinely love to hear from you. And if you fancy appearing on the podcast, send your message as a voice note and I’ll include it in the episode with a link back to you and your business (unless you prefer anonymity).  Support The Art of Confident Content Cheerleaders are always very appreciated! If you’d like to support the podcast, you can do the following: 1: Share this episode with a business owner who’s also ready to enter their confident content era 2: Leave a 5* rating or review wherever you listen to your podcasts (it really does help!) 3: Tell your audience about this episode and tag me in your stories so I can hear all the lovely things you say… The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative. If you've been thinking about launching your own podcast and want support bringing it to life, email hello@robinrosecreative.com. I'd love to hear about your idea and discuss how I can help you with the concept, episode ideation and launch content. Visit the website / Follow on Instagram / Download your free content audit Hosted on Acast. See acast.com/privacy for more information.

  2. Trailer

    Want a sneak peek into season 1? 👀

    If your content strategy currently consists of you panic posting a caption you’re really not happy with at 9pm just to get something out there, being consistent for 3 weeks then ghosting your grid for a month because keeping up with content is exhausting af, or sharing a steady stream of content that isn’t converting into clients no matter how hard you try, this podcast is for you.  Brought to you by Rebecca from Robin Rose Creative (that’s me by the way), The Art of Confident Content is here to help you show up consistently and confidently, so you can grow your business in a way that feels good to you.  Launching on 26th August, listen now for an exclusive sneak peek of what's to come in season 1... Make sure you're subscribed and I'll see you in the first episode 🤍 P.S. In the meantime, you'll find me here: @robinrose.creative Visit the website / Follow on Instagram / Download your free content audit Hosted on Acast. See acast.com/privacy for more information.

Trailer

About

What if the reason you're not posting consistently isn’t because you “don’t know what to post” but is actually because of the way you’re thinking, acting and feeling about your content? The Art of Confident Content is hosted by Rebecca Hawkes, a content strategist with a decade of experience helping business owners grow their business through intentional, non-viral content strategies that prioritise their capacity to create content.  Rebecca knows what it's like to get six million views and make zero sales, and she also knows how to help her clients make multiple sales within thirty minutes of a reel going live, or through a podcast averaging 50 downloads an episode.  If no bs pep talks, in depth strategy sessions, and confidence boosting permission slips are the exact vibe you’re looking for when you press play on a podcast, you’ll love it here. Expect honest conversations about confidence, consistency and what you can do to make showing up for your business feel so much easier than it does right now.  Confident content isn't about going viral. It's about posting with intention, strategy and the trust that every piece of content you share is working for you. Subscribe now and join the corner of the internet where likes don't define you, consistency doesn't mean posting every day and marketing your business finally feels like something you can get excited about. Visit the website / Follow on Instagram / Download your free content audit Hosted on Acast. See acast.com/privacy for more information.

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