Build The Hype

Hype Marketing Agency
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  • Marketing
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Build the Hype is a podcast hosted by Kerrie Richmond, owner of HYPE Marketing Agency, featuring candid conversations with top marketers and business leaders. Each episode unpacks the strategies, stories, and lessons behind today's biggest marketing wins and the failures that taught the most. Whether you're a business owner, marketer, or entrepreneur, tune in for real insight on building brands that last.

Episodes

  1. Oct 15

    Why Organic Marketing Is Harder Than Ever (And What To Do) | Jared Broussard

    Should you invest in organic or paid marketing? Is traditional media still worth it? What’s overhyped in the age of AI, and what are marketers overlooking? Kerrie Richmond of Hype Marketing Agency sits down with Jared Broussard, founder and CEO of BlinkJar Media, to talk digital marketing strategy, vibe coding, and the trust economy. Jared went from TV advertising sales to launching one of Baton Rouge’s digital agencies. He shares why he built his agency small on purpose, how a lab relocation company out-ranked much larger competitors, and the one thing he’d tell anyone shopping for a marketing agency. In this episode: • Organic vs. paid marketing, and why the answer is “both” • Why traditional media still drives search (the “zero moment of truth”) • Why trust will matter most as everyone gets the same AI tools • Vibe coding: how agencies are shifting from services to utility products • What “Think Small” and “Where’s the Beef” teach about positioning • Hybrid work, in-person collaboration, and creative culture SPONSORED BY: Hype Marketing Agency https://www.buildthehype.com/ ALSO AVAILABLE ON THE FOLLOWING PLATFORMS: Spotify: https://open.spotify.com/show/0346frBs17uC8a8E4CPFHC Apple Podcasts: https://podcasts.apple.com/us/podcast/build-the-hype/id6800805635 Amazon Music: https://music.amazon.com/podcasts/28a36b35-86f5-4ee2-9b40-3c627498d2e7 iHeartRadio: https://iheart.com/podcast/341018698 PlayerFM: https://player.fm/series/3744902 Podchaser: https://www.podchaser.com/podcasts/build-the-hype-6576100 Connect with us on Social Media! TikTok: https://www.tiktok.com/@hypemarketingagency Instagram: https://www.instagram.com/buildthehypemkt/ ⏱ CHAPTERS 0:00 Cold open 0:28 Welcome and intro 1:04 From TV sales to starting BlinkJar Media 3:21 The personal story that opened Jared's eyes to digital 5:35 Growing an agency slowly, on purpose 6:50 A favorite client success story: the lab relocation brand 10:29 Where to start with a new marketing client 12:34 Organic vs. paid marketing 14:43 Does traditional media still matter? 17:40 What's overhyped: AI reliance, influencers and the trust economy 20:01 What's underrated: vibe coding 23:54 Favorite AI tools 24:53 Favorite ad campaigns: Where's the Beef and VW's Think Small 28:49 Marketing books worth reading 29:46 How agency work has changed since COVID 32:29 Where to find BlinkJar Media 33:05 Jared's "hill to die on" advice for choosing an agency 🎙 About Build The Hype Each month, host Kerrie Richmond of Hype Marketing Agency in Baton Rouge, LA sits down with top marketers and business leaders to unpack the strategies, stories, and lessons behind today’s biggest marketing wins. Subscribe so you don’t miss an episode. #BuildTheHype #DigitalMarketing #MarketingStrategy #BatonRouge #AIMarketing

  2. Sep 17

    How WAFB's Marketing Director Builds Award-Winning Campaigns: Heather Gaudin

    This month, Kerrie sits down with Heather Gaudin, Marketing/Creative Services Director at WAFB 9 in Baton Rouge, for a candid conversation on TV marketing, creative strategy, and building campaigns that stick. Heather shares the story behind her Emmy-nominated holiday commercial, the gold and silver GEMA Award-winning campaigns her team has produced, why she believes local TV marketing still works in a digital-first world, and why she thinks chasing every TikTok trend is overhyped despite AI being a daily tool in her workflow. Plus: the "measure success" question she asks every client, the beloved Jeff Morrow umbrella campaign, and the one word she believes marketing comes down to. Whether you're a business owner, marketer, or entrepreneur, this episode is packed with real-world insight on building brands that last. Thanks for watching and be sure to subscribe for new episodes every month! SPONSORED BY: Hype Marketing Agency https://www.buildthehype.com/ ALSO AVAILABLE ON THE FOLLOWING PLATFORMS: Spotify: https://open.spotify.com/show/0346frBs17uC8a8E4CPFHC Apple Podcasts: https://podcasts.apple.com/us/podcast/build-the-hype/id6800805635 Amazon Music: https://music.amazon.com/podcasts/28a36b35-86f5-4ee2-9b40-3c627498d2e7 iHeartRadio: https://iheart.com/podcast/341018698 PlayerFM: https://player.fm/series/3744902 Podchaser: https://www.podchaser.com/podcasts/build-the-hype-6576100 Connect with us on Social Media! TikTok: https://www.tiktok.com/@hypemarketingagency Instagram: https://www.instagram.com/buildthehypemkt/ 00:00 – Cold Open 00:28 – Intro & Welcome to Build the Hype 00:48 – Meet Heather Gaudin: From Healthcare Marketing to WAFB 02:59 – A Day in the Life of a TV Station Creative Director 04:10 – Why Heather Loves a Good Spreadsheet 04:46 – Favorite Campaign: The Emmy-Nominated Santa Commercial 07:23 – Handling Bad Ideas from Ambitious Clients 08:54 – How to Push Back When a Client's Idea Is a Flop 10:32 – Behind the Gold & Silver Gemma Award-Winning Campaigns 13:18 – What's Working in Local TV Marketing Right Now 15:02 – What's Overhyped: Chasing Every TikTok Trend 16:23 – Why AI Is Already Here (and How WAFB Uses It) 18:53 – Favorite Campaign of All Time: The Jeff Mauro Umbrella Bit 21:12 – Quick Hits: What Heather's Reading & Listening To 22:28 – Favorite Social Media Platform & Why 23:37 – One Word for Marketing: Communication 24:42 – Where to Find WAFB & Closing Thoughts

  3. Aug 12

    From New Orleans to Media Mogul: Julio Melara's Story

    In the first episode of Build the Hype, Kerrie sits down with Julio Melara, President & CEO of Melara Enterprises, for a candid conversation on marketing, leadership, and business growth. Julio shares the story behind launching 225 Magazine, the biggest marketing failure he's learned from, how his team is using AI to cut manual work by over 90%, and why he thinks AI-generated content is overhyped despite embracing AI internally. Plus: his take on Nike's "Just Do It" campaign, Apple's "Think Different," and the marketing lesson every business owner needs to hear. Whether you're a business owner, marketer, or entrepreneur, this episode is packed with real-world insight on building brands that last. SPONSORED BY: Hype Marketing Agency https://www.buildthehype.com/ ALSO AVAILABLE ON THE FOLLOWING PLATFORMS: Spotify: x Apple Podcasts: x Amazon Music: x iHeartRadio: x PlayerFM: x Podchaser: x Listen Notes: x Connect with us on Social Media! TikTok: https://www.tiktok.com/@hypemarketingagency Instagram: https://www.instagram.com/buildthehypemkt/ 00:00 – Cold Open 00:17 – Intro & Welcome to Build the Hype 00:40 – Meet Julio Melara: The 4 Things He Does Every Day 01:26 – Julio's Origin Story: From New Orleans to Baton Rouge 04:50 – Launching 225 Magazine: The Marketing Story Behind It 07:58 – Biggest Marketing Failure: The Virtual Expo Lesson 09:52 – How Julio Uses AI to Cut Workflow Time by 90% 12:18 – Vetting New Ideas & Building a Culture of Innovation 15:29 – Choosing the Right Marketing Mix: Print vs. Digital 18:36 – What's Overhyped in Marketing Right Now 19:52 – AI's Impact on Creative Industries (and the Lawsuit Behind It) 21:30 – Favorite Marketing Campaigns: Nike & Apple 23:24 – Books Julio Is Reading Right Now 25:38 – Why Julio Is "a LinkedIn Freak" 26:41 – Where to Find Julio & Closing Thoughts

  • 3 Episodes

About

Build the Hype is a podcast hosted by Kerrie Richmond, owner of HYPE Marketing Agency, featuring candid conversations with top marketers and business leaders. Each episode unpacks the strategies, stories, and lessons behind today's biggest marketing wins and the failures that taught the most. Whether you're a business owner, marketer, or entrepreneur, tune in for real insight on building brands that last.

Information

  • Creator
    Hype Marketing Agency
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Build The Hype