Canadian Founder

Yisen Wang

Canadian Founder uncovers the grit, strategy, and raw journeys behind the nation’s most remarkable companies and creators. Building the North, one story at a time.

Episodes

  1. Sep 19

    #2 SHOPIFY | Tobi Lütke

    How did a small snowboard store in Ottawa become a global commerce platform? In Episode 2 of Canadian Founder, we explore the story of Tobi Lütke and Shopify—from a young programmer in Germany to a reluctant CEO determined to make starting a business more possible. It began with Snowdevil, an online snowboard shop, and a frustrating discovery: the software Tobi needed did not exist in a form he wanted to use. So he built it. That solution became Shopify. We follow the people, decisions, and difficult lessons behind the company’s growth: the family support that helped keep it alive, the early pricing change that saved the business, and the developers, partners, and merchants who helped turn a store builder into an ecosystem. In this episode, we explore: How apprenticeship, gaming, and learning by doing shaped Tobi’s approach to business. Why Shopify stayed in Ottawa—and how its Canadian roots influenced the company. How payments, apps, and merchant services expanded Shopify’s role in commerce. What the pandemic boom and costly logistics expansion taught Shopify about focus. How AI fits into the company’s continuing effort to remove barriers for entrepreneurs. Along the way, we share five lessons about choosing your own path, staying close to the product, questioning conventional management, thinking globally, and becoming a lifelong learner. Explore where the story began: Snowdevil—the snowboard store behind Shopify. Follow Canadian Founder as we uncover more stories behind Canada’s remarkable founders and companies. Building the North, one story at a time.

    #2 SHOPIFY | Tobi Lütke

About

Canadian Founder uncovers the grit, strategy, and raw journeys behind the nation’s most remarkable companies and creators. Building the North, one story at a time.

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