Sales Was Just The Start

Alex Kremer
  • 0.0 (0)
  • Entrepreneurship

Most people think the goal is to close the deal. We think that's just the trailhead. Sales Was Just the Start is a show about everything sales cracks open: the ego, the inner game, the relationships, the meaning, and the money. Alex Kremer and Lauren Goodell bring on founders, leaders, and friends for honest conversations that move between entrepreneurship, dating, spirituality, and high performance, because real life doesn't stay in one lane. If you're ambitious and you're tired of pretending the outer game is the whole game, you're in the right place. New episodes every other week. Sales was just the start.

Episodes

  1. 1d ago

    Sales Was Just the Start: The Weight Behind the Win

    In this episode, Alex Kremer and Lauren Goodell get vulnerable about the depression, gender dynamics, and burnout culture hiding beneath their early sales careers, and land on a framework for building a career without losing yourself in it. Episode Navigation: 00:49 — The Microsoft Academy of Collegiate Hires and starting out at 22 02:11 — Meeting in Atlanta and the speaker who planted the seed 04:56 — Walking into a boardroom as a 22-year-old woman in state and local government 08:36 — Why “sales was just the start”: sales as an operating system, not a career 09:49 — Crushing quota while quietly struggling with depression and suicidal thoughts 15:13 — Being the only woman on the team, and the CFO who changed everything 20:22 — Hustle culture, burnout, and learning to rest without guilt 25:03 — The “Sacred Third”: neither burnout nor escape, but a third way 29:46 — A full-circle dream: returning to inspire the next class Connect: Watch: https://www.youtube.com/@SalesWasJustTheStart Sales Was Just the Start: saleswasjustthestart.com Alluviance (Alex Kremer): alluviance.co Sell with Goodell (Lauren Goodell): sellwithgoodell.com Clustr (Lauren Goodell): getclustr.ai Resources: How to crush your quota without crushing your soul - https://ruvbi.share.hsforms.com/2rGW9QG0MTuao6rwF1rkEiw The 4 masks of sales - https://ruvbi.share.hsforms.com/2NM3dwRaFTAKnZIWUZm7kGQ The 5 day inner game reset challenge - https://ruvbi.share.hsforms.com/2W1Ko6wnZQPazEVXSwXVD1A

  2. Aug 12

    Sales Was Just the Start: Meet Your Hosts, Alex & Lauren

    In this first episode, co-hosts Alex Kremer and Lauren Goodell trace their friendship back to a Microsoft training program over a decade ago. They reframe sales as a trailhead for self-discovery rather than a scoreboard. And they lay out why this show trades the highlight reel for the whole game. Episode Navigation: 00:00 — Cold open: recording day one and why they're doing this podcast 00:26 — How they met: the Microsoft Academy of Collegiate Hires and the “MARK” program 04:17 — Redefining sales as humanity, not persuasion 05:44 — Introducing Alluviance and Sell with Goodell 09:32 — The breakdown that became a breakthrough 12:28 — Setting the show's vision: vulnerability over the highlight reel 15:37 — What's ahead: guests behind the mask, starting with Scott 19:30 — Reframing failure: “fail fast, learn faster” 21:07 — The Gap and the Gain: measuring progress instead of distance 24:15 — Community and mentorship as the foundation of growth About Your Hosts: Alex Kremer is the founder of Alluviance, a community built for sales leaders and founders doing the inner work alongside the outer grind, through retreats, coaching, and a mastermind community. Before leaving corporate life, he spent 15+ years in tech sales and leadership at companies including Microsoft, DocuSign, and Outreach. He lives with his wife, Alexia, who has also become a leader within Alluviance's community and retreats. Lauren Goodell is the co-founder and CRO of Clustr, which helps organizations build real AI fluency and adoption starting with their people, and speaks and consults on human-first sales and AI through Sell with Goodell. She previously spent nearly a decade in enterprise sales at Microsoft and Salesforce before founding the sales tool Zinnia, which has since wound down. She's based in Charlotte. Connect: Sales Was Just the Start: saleswasjustthestart.com Alluviance (Alex Kremer): alluviance.co Sell with Goodell (Lauren Goodell): sellwithgoodell.com Clustr (Lauren Goodell): getclustr.ai Resources: How to crush your quota without crushing your soul - https://ruvbi.share.hsforms.com/2rGW9QG0MTuao6rwF1rkEiw The 4 masks of sales - https://ruvbi.share.hsforms.com/2NM3dwRaFTAKnZIWUZm7kGQ The 5 day inner game reset challenge - https://ruvbi.share.hsforms.com/2W1Ko6wnZQPazEVXSwXVD1A

  • 2 Episodes

About

Most people think the goal is to close the deal. We think that's just the trailhead. Sales Was Just the Start is a show about everything sales cracks open: the ego, the inner game, the relationships, the meaning, and the money. Alex Kremer and Lauren Goodell bring on founders, leaders, and friends for honest conversations that move between entrepreneurship, dating, spirituality, and high performance, because real life doesn't stay in one lane. If you're ambitious and you're tired of pretending the outer game is the whole game, you're in the right place. New episodes every other week. Sales was just the start.

Information

  • Creator
    Alex Kremer
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Alex Kremer
  • Show Website
    Sales Was Just The Start