The Concurate Podcast

Concurate
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Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity. AI search gives B2B SaaS brands a shot at something better than more leads. It gives them a shot at the right leads, the ones with shorter sales cycles, lower churn, and partnerships that work for both sides. The buyer who found you through real research, not a display ad, is closer to buying from you. This podcast exists to help B2B SaaS brands show up in that research and attract their perfect match, the customers worth keeping. It also raises a question every marketer is sitting with: Does the old marketing playbook still work, or does AI search rewrite it? To bring you answers to the questions like this, we bring together authors of best-selling books on marketing, B2B SaaS founders & CMOs, our internal team, and search experts to discuss the shift from SEO to GEO. Explore Concurate: Podcast: https://concurate.com/videos/podcast/?utm_source=podcast Website: https://concurate.com/?utm_source=podcast LinkedIn: https://www.linkedin.com/company/concurate/?utm_source=podcast Instagram: https://www.instagram.com/lifeatconcurate/?utm_source=podcast

Episodes

  1. Oct 8

    How to Spot Fake PR Placements Before You Pay | Expert Conversations

    How to Spot Fake PR Placements Before You Pay PR can build visibility, credibility, and trust, but the industry also has fake vendors, fraudulent invoices, fake media websites, hijacked accounts, and misleading traffic claims. In this episode of the SaaS Marketing Podcast, Eshita Gupta speaks with Alex Nigmatulin, co-founder and CMO of PRNews.io and Media Lister, about PR scams, paid and earned media, useful advertising, media attention, personal branding, and the future of press releases. Alex shares how to verify PR vendors and media outlets, why “free PR” still has a cost, how the PESO model works, what makes paid content useful, how media attention can be measured, and why personal branding matters. ⏱️ Chapters 00:00 Introduction & Alex’s PR Journey 02:00 Building PRNews.io 04:55 The PESO Model & Cost of PR 06:28 Common PR Scams 07:41 Fake PR Placement Promises 08:53 Fake Invoices & Payment Scams 10:04 Hijacked Accounts & Phishing 11:02 Fake Media Websites 12:28 Fake Traffic & Click Fraud 13:38 Why You Have to Question Everything 16:03 What Makes Paid Content Useful? 18:36 Trust, Transparency & Misleading Ads 21:21 The Attention Index 25:25 Why Repeated Media Exposure Matters 27:17 Personal Branding & the Future of PR 31:42 Will Press Releases Still Work? 36:26 Final Thoughts 📚 Resources SaaS Marketing Trends of 2026 FinTech Case Study | 25 Leads From 3 Blogs The Perfect Match | Concurate's GEO Framework Where Does ChatGPT Get Its Information From? Generative Engine Optimization Case Study Improve AI Search Visibility for Cybersecurity 🚀 Free AI Search Resource 13-Point Checklist: https://tinyurl.com/ai-checklist-for-B2B Book a 10-minute call: https://meetings.hubspot.com/nitesh-gupta3?utm_source=podcast&utm_medium=youtube&utm_campaign=alex_nigmatulin_pr_scams Concurate LinkedIn Twitter #PR #PublicRelations #PRScams #B2BMarketing #ContentMarketing #PersonalBranding #PESOModel

  2. Sep 16

    The Future of B2B Marketing: AI, Content & Human Connection | Expert Conversations

    How is AI changing the way B2B companies create content, build trust, and connect with their audience? In this episode, Grant Leboff and Kousalya J explore the changing world of B2B marketing, AI, content strategy, personalization, personal branding, lead generation, and audience engagement. They discuss whether AI can truly replace human creativity, how to personalize marketing without losing authenticity, why emotional connection matters, and how marketers can balance quality, quantity, consistency, and content repurposing. They also explore how algorithms influence content, why traditional lead magnets are becoming more commoditized, and why human-led content can create stronger connections in an AI-driven marketing landscape. ⏱️ Chapters00:00 🎙️ Welcome & Grant Leboff’s Marketing Journey 01:28 ✍️ Writing 5 Books & Communication 02:37 🤖 AI in Marketing: Creativity vs. Operations 04:54 💡 Can AI Create Original Ideas? 05:56 🎯 The Problem With Over-Personalization 10:17 📧 Personalization in Cold Emails 13:58 ❤️ Stage-Appropriate Personalization 15:16 🎵 Why Emotional Marketing Works 17:58 🧠 AI, Experience & Human Creativity 18:28 🤖 Can AI Ever Truly Be Human? 20:17 🎤 Interviewing: Who Is Your Audience? 48:17 📈 Reputation & Personal Branding 48:59 ⚖️ Quality vs. Quantity 50:53 🔄 Why Consistency Matters 53:09 ♻️ Content Repurposing 54:12 🤝 Human Creativity + AI 55:17 🎬 What Film Trailers Teach Us About Algorithms 58:39 🚪 Content as a Marketing Gateway 1:00:31 🧲 The Future of Lead Magnets 1:02:18 ❤️ Why Human Content Beats AI PDFs 1:03:30 🧠 Humans Are Feeling Machines 1:04:45 🌍 Technology & Human Connection 1:06:00 🎙️ Final Thoughts 🎙️ Stay tuned for more conversations on AI, content, and the future of B2B marketing. Want to dominate AI search & generate high-intent leads? 🎯 Download our FREE resources: 👉 13-Point Checklist to Optimize SaaS Blogs for AI Search https://tinyurl.com/ai-checklist-for-B2B Need help with your marketing strategy? Book a quick 10-min call with us: https://meetings.hubspot.com/nitesh-gupta3 Concurate | Content Marketing Agency that Brings Leads, Not Just Traffic 📚 Must-Read Articles on AI SEO & SaaS Growth: Where does ChatGPT get its information from? https://concurate.com/where-does-chatgpt-get-its-information-from-for-saas-recommendations/ Top SaaS Marketing Trends https://concurate.com/saas-marketing-trends/ Improve AI Search Visibility for Cybersecurity https://concurate.com/improve-visibility-ai-search-cybersecurity/ Generative Engine Optimization Case Study https://concurate.com/generative-engine-optimization-case-study/ ElevenLabs Marketing Teardown https://concurate.com/elevenlabs-marketing-teardown/

  3. Aug 18

    AI Is a Commodity. Here's How B2B SaaS Brands Stand Out | Mark Schaefer | Expert Conversations

    AI is changing marketing faster than ever. So how can B2B SaaS brands stand out in an AI-first world? In this episode of the B2B SaaS Marketing Podcast, Aditi Syal sits down with Mark Schaefer, bestselling author of Audacious: How Humans Win in an AI Marketing World, to discuss how marketers can stay relevant as AI transforms content creation. From storytelling and AI creativity to MarkBot, cold outreach, brand communities, video marketing, and lead generation, this conversation shares practical ideas for B2B SaaS marketers looking to build brands that stand out when everyone else sounds the same. In this episode: • Why storytelling beats generic AI-generated content • Finding the humanity AI cannot replicate • How AI can improve creative thinking • Inside MarkBot, Mark Schaefer’s AI tool • Marketing ideas for B2B SaaS brands • Cold emails that actually get responses • Personalized vs. personal outreach • How startups can build brand communities • Why user-generated content matters Chapters: 00:00 Introduction 00:45 Why Kindness Is Audacity Today 01:29 The Story Behind the Audacious Book Cover 02:58 How Aditi Discovered Mark Schaefer 04:07 How B2B SaaS Brands Stand Out in an AI World 06:20 Why Stories Beat AI-Generated Content 08:24 Finding the Humanity AI Can't Touch 11:21 Can AI Help You Think More Creatively? 13:10 Inside MarkBot 14:49 MarkBot's Marketing Ideas for B2B SaaS 16:24 Why Mark Created MarkBot 19:22 Cold Emails That Actually Get Responses 21:39 Personalized vs. Personal Outreach 26:04 Generating More User-Generated Content 28:16 Why Brand Communities Win 31:38 How Startups Should Build Communities 36:58 Choosing the Right Video Marketing Strategy 40:56 Using AI to Create Better Marketing Ideas 41:21 Are Lead Magnets Still Worth It? 42:25 Why You Should Stop Gating Your Content 44:10 Final Thoughts 🚀 Free Resource: 13-Point Checklist to Optimize SaaS Blogs for AI Search https://tinyurl.com/ai-checklist-for-B2B Want to improve your AI Search visibility and generate high-intent leads? Book a quick 10-min call: https://meetings.hubspot.com/nitesh-gupta3 Concurate | Content Marketing Agency That Brings Leads, Not Just Traffic https://concurate.com/ 📚 Read more: Where Does ChatGPT Get Its Information From? https://concurate.com/where-does-chatgpt-get-its-information-from-for-saas-recommendations/ SaaS Marketing Trends https://concurate.com/saas-marketing-trends/ Improve AI Search Visibility for Cybersecurity https://concurate.com/improve-visibility-ai-search-cybersecurity/ Generative Engine Optimization Case Study https://concurate.com/generative-engine-optimization-case-study/ ElevenLabs Marketing Teardown https://concurate.com/elevenlabs-marketing-teardown/ Like, share, and subscribe for more B2B SaaS marketinginsights.

  4. Aug 18

    How to Win AI Search | Concurate’s GEO Framework for B2B SaaS | Concurate Originals

    How do B2B SaaS companies get recommended by ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI search engines? In Episode 2 of the Concurate SaaS Marketing Podcast, Aditi Syal, Co-founder & Head of Content at Concurate, introduces The Perfect Match, Concurate’s proprietary GEO Framework for helping B2B SaaS companies improve AI visibility and attract high-intent buyers. Instead of chasing rankings, the framework focuses on becoming the brand AI confidently recommends when buyers are evaluating solutions. In this episode: • Why AI Search is changing B2B SaaS marketing • How AI users convert differently from traditional Google users • Why ICP matters more than ever in AI Search • How to benchmark AI visibility across ChatGPT, Gemini, Copilot, Grok, and Perplexity • Content audits vs. Technical AI audits • Zero-click search and declining informational traffic • Why AI rewards original research and proprietary data • Real examples from Ramp and GreyB • How Concurate creates expert-led content with minimal client involvement • Long-term principles for AI Search success Chapters: 00:00 Introduction 00:20 Why Concurate created The Perfect Match 02:18 Why AI Search makes ICP more important 05:30 Building an ICP when clients have no documentation 06:35 How Concurate benchmarks AI visibility 09:02 Discovering AI perception risks 11:34 Technical Audit vs Content Audit 13:16 Zero-click search and declining traffic 14:08 Getting buy-in for technical AI recommendations 17:12 What should brands prioritize first? 19:33 Handling client-requested content topics 21:00 Why AI punishes generic content 21:45 Ramp, GreyB & proprietary data 23:21 Minimizing client involvement in content creation 25:22 Adapting as AI Search changes 26:09 Final thoughts on AI visibility 🚀 Free Resource: 13-Point Checklist to Optimize SaaS Blogs for AI Search https://tinyurl.com/ai-checklist-for-B2B Want to improve your AI Search visibility and generate high-intent leads? Book a quick 10-min call: https://meetings.hubspot.com/nitesh-gupta3 Concurate | Content Marketing Agency That Brings Leads, Not Just Traffic https://concurate.com/ 📚 Read more: Where Does ChatGPT Get Its Information From? https://concurate.com/where-does-chatgpt-get-its-information-from-for-saas-recommendations/ SaaS Marketing Trends https://concurate.com/saas-marketing-trends/ Improve AI Search Visibility for Cybersecurity https://concurate.com/improve-visibility-ai-search-cybersecurity/ Generative Engine Optimization Case Study https://concurate.com/generative-engine-optimization-case-study/ ElevenLabs Marketing Teardown https://concurate.com/elevenlabs-marketing-teardown/ Like, share, and subscribe for more B2B SaaS marketing, SEO, AI Search, GEO, AEO, and content strategy insights. #AISEO #SaaSMarketing

  5. Aug 18

    Do B2B SaaS Listicles Still Work in 2026? | Concurate Originals

    Do B2B SaaS listicles still generate leads in the age of AI Search? In this episode of the SaaS Marketing Podcast, Subhasri Banerjee and Aditi Syal discuss B2B SaaS listicles, SEO, AI Search, EEAT, GEO, content strategy, and lead generation. Aditi shares how 3 B2B SaaS listicles generated 25 leads, why some listicles fail to convert, how AI is changing buyer behavior, and how to create content that attracts the perfect match. In this episode: • Why B2B SaaS listicles still work • Why self-promotional listicles fail • EEAT and third-party signals • Discovery vs. conversion • Topical authority and pain point SEO • Product testing and review content • AI and B2B SaaS listicles • AI Search and changing buyer behavior • Algorithm-proof B2B SaaS content • The Perfect Match approach Chapters: 00:00 The B2B SaaS Listicle Debate 00:29 Self-Promotional Listicles & SEO 00:51 Why Listicles Still Work 03:44 Do Listicles Still Work? 04:08 EEAT & Third-Party Signals 05:37 Why Listicles Fail to Generate Leads 06:58 Discovery vs. Conversion 07:36 Topical Authority & Pain Point SEO 09:03 Product Testing & Review Content 10:07 Testing Nearly 20 AI Voice Tools 11:56 AI & B2B SaaS Listicles 13:50 AI Search & Buyer Behavior 14:10 Algorithm-Proof B2B SaaS Content 15:45 The Perfect Match 16:23 Final Thoughts Resources: SaaS Marketing Trends 2026 https://concurate.com/saas-marketing-trends/ FinTech Case Study: 25 Leads From 3 Blogs https://concurate.com/saas-lead-generation-case-study/ AI Voice Generation Listicle Case Study https://concurate.com/saas-seo-case-study/ The Perfect Match | Concurate's GEO Framework https://concurate.com/geo-framework-at-concurate-the-perfect-match/ Where Does ChatGPT Get Its Information From? https://concurate.com/where-does-chatgpt-get-its-information-from-for-saas-recommendations/ Generative Engine Optimization Case Study https://concurate.com/generative-engine-optimization-case-study/ ElevenLabs Marketing Teardown https://concurate.com/elevenlabs-marketing-teardown/ Free Resource: 13-Point Checklist to Optimize SaaS Blogs for AI Search: https://tinyurl.com/ai-checklist-for-B2B Want to improve AI Search visibility and generate high-intent leads? Book a quick 10-min call: https://meetings.hubspot.com/nitesh-gupta3 Concurate | Content Marketing Agency That Brings Leads, Not Just Traffic https://concurate.com/ Like, share, and subscribe for more B2B SaaS marketing, SEO, AI Search, GEO, AEO, and content strategy insights. #B2BSaaS #SaaSMarketing #AISEO #AISearch #GEO #AEO #ContentMarketing #LeadGeneration

  6. Aug 18

    The Marketing Advice Nobody Talks About | Expert Conversations

    Is modern marketing becoming too noisy? With endless AI tools, growth hacks, performance tactics, and personal branding advice competing for attention, it’s easy to lose sight of what actually drives sustainable growth. In this episode of the Concurate Podcast, Rajesh Srinivasan, Founder of Mindful Marketing, five-time Amazon bestselling author, TEDx speaker, and marketing strategist, shares a practical approach to building brands that last. Rajesh explains how marketers can combine timeless principles with modern AI tools to create differentiated brands, stronger positioning, and long-term growth. In this episode: • What Brand Homeostasis means and why brands need consistency and adaptation • Why strategy matters as much as execution • Demand Capture vs Demand Generation vs Category Creation • Why marketers should focus on principles, not tactics • How to use AI as a strategic thinking partner • Why better thinking leads to better AI outputs • Building a personal brand without chasing likes • Why vulnerability builds stronger brands • Creating content without losing your personality • The 80/20 mindset behind sustainable growth Timestamps: 00:00 Introduction 00:55 What is Brand Homeostasis? 05:22 Adapting without losing brand identity 06:47 Consistency vs campaign fatigue 09:07 Why Fevicol’s storytelling still works 11:32 Why vulnerability builds stronger brands 14:55 AI-generated content vs human personality 17:08 Using AI as a strategic thinking partner 22:46 The 4 levels of marketing maturity 32:32 Why personal branding advice often fails 41:50 Strategy vs execution 46:28 The 80/20 mindset behind business growth 49:10 Closing thoughts Want to improve your AI search visibility and generate high-intent leads? Download the FREE 13-Point Checklist to Optimize SaaS Blogs for AI Search: https://tinyurl.com/ai-checklist-for-B2B Need help with your marketing strategy? Book a 10-min call: https://meetings.hubspot.com/nitesh-g... Explore Concurate: https://concurate.com/ Read more: Where does ChatGPT get its information from? https://concurate.com/where-does-chatgpt-get-its-information-from-for-saas-recommendations/ Top SaaS Marketing Trends https://concurate.com/saas-marketing-trends/ Improve AI Search Visibility for Cybersecurity https://concurate.com/improve-visibility-ai-search-cybersecurity/ Generative Engine Optimization Case Study https://concurate.com/generative-engine-optimization-case-study/ ElevenLabs Marketing Teardown https://concurate.com/elevenlabs-marketing-teardown/ 👍 Like, share, and subscribe for more marketing insights. #AISEO #SaaSMarketing #ContentStrategy #AIMarketing #B2BMarketing #SearchVisibility

  • 6 Episodes

About

Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity. AI search gives B2B SaaS brands a shot at something better than more leads. It gives them a shot at the right leads, the ones with shorter sales cycles, lower churn, and partnerships that work for both sides. The buyer who found you through real research, not a display ad, is closer to buying from you. This podcast exists to help B2B SaaS brands show up in that research and attract their perfect match, the customers worth keeping. It also raises a question every marketer is sitting with: Does the old marketing playbook still work, or does AI search rewrite it? To bring you answers to the questions like this, we bring together authors of best-selling books on marketing, B2B SaaS founders & CMOs, our internal team, and search experts to discuss the shift from SEO to GEO. Explore Concurate: Podcast: https://concurate.com/videos/podcast/?utm_source=podcast Website: https://concurate.com/?utm_source=podcast LinkedIn: https://www.linkedin.com/company/concurate/?utm_source=podcast Instagram: https://www.instagram.com/lifeatconcurate/?utm_source=podcast

Information

  • Creator
    Concurate
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Concurate
  • Show Website
    The Concurate Podcast