Project Refine

Elizabeth Paul and Chloe Wilson
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  • Entrepreneurship
  • Updated Weekly

Project Refine is the podcast for ambitious people who want to grow in business, marketing, and life, while connecting with like-minded people along the way. Every episode is filled with honest, fun conversations, practical tips, and real experiences as we navigate building businesses, creating content, and becoming the best versions of ourselves. Whether you're an entrepreneur, creative, or simply looking to be part of a supportive community with real, meaningful conversations. Project Refine is here to help you refine your journey - one episode at a time.

Episodes

  1. 6d ago

    Our Top 5 Content Tips

    We’re definitely not claiming to be content experts - we’re just figuring it out as we go! But after creating content for our own pages and for clients, we’ve found a few things that consistently make the process easier and the content better. From planning ahead and the tools we actually use, to how we keep learning what works, what doesn’t, and what people are responding to. No secret formula, no “10K followers overnight” promises, just the practical things that help us create better content and avoid staring at a blank screen for three hours. If you’re creating content for yourself, your business or your brand, this one’s for you! Don't forget to share, follow & give us a 5 star rating - it helps us more than you know. --- 📸 @project.refine

  2. Aug 18

    Tall Poppy Syndrome - Why Are We So Quick to Judge?

    Ever felt like you need to play down your success so you don’t make other people uncomfortable? In this episode, we’re talking Tall Poppy Syndrome - where it comes from, why it feels so ingrained in Kiwi culture, and the times we’ve experienced it ourselves. We chat about why people feel the need to cut others down, how it can make us second-guess ourselves, and most importantly, it’s a reminder that someone else’s success doesn’t take anything away from yours - so don’t let fear of judgement stop you from putting yourself out there, having a go, celebrating your wins or doing the thing you actually want to do. --- If you enjoyed this episode, don't forget to follow and give us a 5-star rating - it helps more than you know! Instagram: project.refine

  3. Aug 12

    Flirting With Your Life

    What if you could try something new without having to make it your entire personality? In this episode, we’re chatting about the idea of flirting with your life — a concept inspired by a conversation on Two Broke Chicks. It’s a little adjacent to romanticising your life, but instead of fully committing to a new version of yourself, it’s about dipping your toes in, trying things on for size and seeing what happens. We’re chatting about the things we’ve been flirting with lately, why we think there’s so much freedom in not needing to commit to every new interest or idea, and how you can bring a little more curiosity and spontaneity into your own life. --- @project.refine If you enjoyed this episode, share it with someone who needs to flirt with their life a little more, make sure you’re following along, and leave us a 5-star rating - it helps us more than you know!

  4. Aug 4

    Let’s Chat | Non-negotiables & Brands Using AI

    Welcome to our first Let's Chat episode - where we each bring a topic that's been on our minds lately and see where the conversation takes us. This week, we end up chatting about the non-negotiables we couldn't imagine compromising on, before diving into one of the biggest conversations happening in marketing right now: should brands be using AI? From AI-generated models and authenticity to where we draw the line, we're sharing our thoughts, asking the hard questions, and exploring both sides of the debate. Think of this as a casual catch-up with plenty of opinions, a few tangents, and conversations that don't always have a right answer. If you enjoy the episode, don't forget to follow and give us a 5-star rating. It helps up more than you know! --- 📸 @project.refine

  5. Jul 28

    Using Winter Wisely | How to Make Winter Your Secret Advantage

    We'll admit it - winter has never been our favourite season. But the more we've talked about it, the more we've realised we've been looking at it all wrong. In this episode, we're flipping the script on winter and sharing why it might actually be your secret advantage. From slowing down and reflecting to resetting your habits and getting back on track with the goals you set at the start of the year, winter offers the perfect opportunity to build momentum before spring rolls around. We also chat about some of the little things we're learning to love about the colder months and why embracing the season instead of wishing it away can make a bigger difference than you think. If you've been counting down the days until summer, this episode might just change your perspective. If you enjoy the episode, don't forget to follow and give us a 5-star rating. It helps more than you know 🖤 PS: Add your favourite things about winter in the comments, we'd love to hear them! Instagram: @project.refine

  6. Jul 21

    Social Media Do's & Don'ts

    This week, we're diving into the social media do's and don'ts we think every business should know. From whether Meta Ads are actually worth it, to the biggest mistakes we see on Instagram Stories, brand templates, hashtags, and everything in between - we're sharing what's working and what's not. Whether you're running your own business, managing a brand, or just trying to grow your online presence, this episode is packed with practical tips, common mistakes, and simple changes that can make a big difference. No fluff, no gatekeeping - just honest marketing advice from two people who do this every day. Leave your tips in the comments! --- If you enjoyed the episode please give us a follow and star rating. For more follow us on Instagram 👉🏽 @project.refine

  7. Jul 15

    Imposter Syndrome & the Gap Between Knowing and Doing

    We all know what we should be doing - but actually taking action is often where the challenge begins. Inspired by the concept of the “knowing-doing gap” explored by Jeffrey Pfeffer and Robert Sutton, this episode dives into the space between having the knowledge and actually putting it into practice. We unpack why confidence often doesn’t come before action, but is built through taking the steps... even when you don’t feel ready. We also share our own experiences with imposter syndrome, how it showed up differently for each of us, and how the environments we were in shaped the way we viewed our own abilities. From second-guessing ourselves to learning to trust our skills, we talk honestly about moving through self-doubt and taking action despite it. If you’ve ever felt like you need more experience, more confidence, or more proof before going after something, this episode is a reminder that growth often happens when you start before you feel ready.

  8. Jul 7

    Our Journeys Into Marketing

    Before we dive into the topics we really want to talk about, we wanted to lay the foundations and give you a chance to get to know us. In this episode, we're sharing how we got to where we are now, why we do what we do, and how we each found our way into our marketing careers. We chat about the highs, the lows, and the things we learnt about ourselves along the way. Whether you're building your own career or just getting to know the faces behind Project Refine, this is where we started. Question: How did you know what career you wanted to get into?

  9. May 31

    What Happened to Project Refine?

    We're taking you back to the beginning of Project Refine - how it started and the journey we've been on since. We talk openly about why things shifted, what led us to step back, and how our experiences along the way changed the direction and purpose of what Project Refine has come to be. This episode is a reflection on growth, change, and the reality that not everything goes to plan. Most importantly, we talk about what we’re building now - a space focused on real conversations around business, marketing, entrepreneurship, and personal growth. This is the foundation for where Project Refine is going next and we're so glad you're here for it 🤍 --- Follow us on Instagram @project.refine

  • 9 Episodes

About

Project Refine is the podcast for ambitious people who want to grow in business, marketing, and life, while connecting with like-minded people along the way. Every episode is filled with honest, fun conversations, practical tips, and real experiences as we navigate building businesses, creating content, and becoming the best versions of ourselves. Whether you're an entrepreneur, creative, or simply looking to be part of a supportive community with real, meaningful conversations. Project Refine is here to help you refine your journey - one episode at a time.

Information

  • Creator
    Elizabeth Paul and Chloe Wilson
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © Elizabeth Paul and Chloe Wilson
  • Show Website
    Project Refine