lite lounge

MailerLite
  • 0.0 (0)
  • Marketing

How did they do that? Every business owner has asked it, usually mid-scroll, staring at a campaign the whole internet can't stop talking about. Lite Lounge is where we dig into the answer. Hosted by Alex and Ace, this is MailerLite's marketing hangout. We talk about all things marketing, from the campaigns everyone's watching to sit downs with the pros and business owners behind them. Whatever's on the table, you leave with something you can actually use. No jargon or guru talk. Just real conversations about what really works. From the team at MailerLite.

Episodes

  1. Sep 17

    Apple Is Lying About iPhone 18 Camera? Shot on iPhone Teardown

    Is Apple lying about Shot on iPhone? We teardown 10 years of Apple marketing strategy, from iPhone 6S billboards to iPhone 18 release and leak hype, plus the $100K gear behind Scary Fast. If you want to build a post-purchase sequence like Apple's for your own business, you can map it in MailerLite with a simple automation and one upsell block. No hard sell, just helpful follow up based on what someone bought.

  2. Aug 20

    How $1,500 and a "Dumb Idea" Made $263 Million

    How did a canned water brand reach a multi-billion-dollar valuation by turning internet hate comments into heavy metal albums, selling skateboards mixed with Tony Hawk’s blood, and tasing critics in blind taste tests? In this video, Ace and Alex from MailerLite break down the genius (and completely unhinged) marketing strategy behind Liquid Death. Discover how founder Mike Cesario built an entertainment brand disguise as a beverage company, why comedy is their ultimate brand moat, how they generated 225k+ email signups with a single campaign, and why they’re leading the non-alcoholic shift for Gen Z.

  • 2 Episodes

About

How did they do that? Every business owner has asked it, usually mid-scroll, staring at a campaign the whole internet can't stop talking about. Lite Lounge is where we dig into the answer. Hosted by Alex and Ace, this is MailerLite's marketing hangout. We talk about all things marketing, from the campaigns everyone's watching to sit downs with the pros and business owners behind them. Whatever's on the table, you leave with something you can actually use. No jargon or guru talk. Just real conversations about what really works. From the team at MailerLite.

Information

  • Creator
    MailerLite
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 MailerLite
  • Show Website
    lite lounge