Defend & Deliver

Brand Safety Institute

This series is for people who want to make smarter business and marketing decisions. We will focus on current and emerging business dynamics and brand safety. We promise that engaging with what we make will help you achieve your business goals and more. Brought to you by The Brand Safety Institute.

Episodes

  1. Aug 15

    Why 90% of Advertisers Are Using AI Wrong (& why 10% are doing it right) | David Kohl

    Today our guest is David Kohl - an enterprising gentleman, who started as a management consultant in the media space - and then drops himself right into the middle of the value chain. With roots in E&Y and PWC, David was a pioneer in the programmatic space, creating one of the first Private Marketplaces (PMP) for some of the world’s most notable journalism brands - at a time when they needed him most. Today, we’ll discuss the evolution of the media space, programmatic, automation, and delve into how David has now returned to his roots, and is leading companies through strategies on how to extract the most benefit from the litany of recent AI developments.

  2. Aug 15

    How Companies Can Build Consumer Trust While Remaining Ethical

    On the Defend and Deliver podcast, Andrew Susman and Dr. Anna McAllister of the Institute for Advertising Ethics argue that advertising's self-regulation is failing (citing data like disclosures appearing in only 17% of 2,000+ MLM ads), and make the case that ethics certifications, academic-backed standards like their "green shield," and partnerships with bodies like the IEEE can rebuild consumer trust while proving that ethical behavior also performs better commercially.Defend and Deliver is a Podcast brought to you by the Brand Safety Institute, hosted by Louis Jones.

  3. Aug 15

    How the Media Bias Chart & Ad Fontes Media Is Transforming Advertising

    A patent attorney's spare-time infographic went viral in 2016. Now the FTC has subpoenaed her over it.In this episode of Defend & Deliver, host Louis Jones sits down with Vanessa Otero, creator of the Media Bias Chart and founder of Ad Fontes Media, to unpack how a side project became a tool that ad agencies use to decide where brands belong, and why she's now fighting a federal subpoena on First Amendment grounds.We cover:→ How the Media Bias Chart actually works, and what its two axes (reliability and left-right bias) really measure→ Why "the middle" doesn't mean "best," and how balanced bias still counts as bias→ The FTC civil investigative demand sent to Ad Fontes and ~16 other companies, and why Vanessa sees it as an attempt to chill protected speech→ Why advertising decisions about where ad dollars appear are themselves a form of speech→ The difference between content creators, journalists, and news influencers, and why the distinction matters more than ever→ How AI content proliferation is reshaping the information landscape, and why Vanessa focuses on tracking "the real stuff"→ Ad Fontes' media literacy curriculum for middle school through university, and why it works→ Vanessa's thesis that the world is developing demand for a "healthy information diet," much like the shift toward healthier food choices over the past 50 years.A conversation about trust, truth, and why human connection to content endures even in an age of infinite AI-generated noise.Defend & Deliver explores the role content plays in connecting consumers to brands, brought to you by the Brand Safety Institute, where we help companies mitigate reputational risk by guiding them to the content that's best for them.🎙️ Host: Louis Jones👤 Guest: Vanessa Otero, founder of Ad Fontes Media and creator of the Media Bias Chart

  4. Aug 15

    Will AI Replace Humans In Advertising? | Rob Norman

    What does the next era of media actually look like? Rob Norman, former Chief Digital Officer of WPP's GroupM and the longtime author of its This Year, Next Year report, joins Louis Jones on Defend & Deliver to map the shifts already in motion.In this episode, Rob breaks down:Why media ownership is becoming politically polarized, from X and TikTok to Paramount, HBO, and MetaHow streaming became the default for long-form video, and what that means for advertisers buying into Amazon's Thursday Night FootballWhether Meta has hit a tipping point on brand safety after $80 billion on the metaverseThe case for YouTube as the single most powerful channel in mediaWhy we may be living in a "post-conclusion age" where clear predictions are harder than everPlus a rapid-fire round on the most influential media executive and company today.ABOUT ROB NORMANFormer Chief Digital Officer, WPP's GroupM. Over three decades in media and digital advertising, former director of BBC Global News, and an ongoing advisor to advertisers and digital businesses across the US, UK, and India. A longtime voice on brand safety, misinformation, and media-market integrity.LinkedIn: https://www.linkedin.com/in/robnormangroupmABOUT DEFEND & DELIVERDefend & Deliver is the podcast from the Brand Safety Institute, where host Louis Jones sits down with the leaders shaping the future of media, advertising, and brand safety. Every episode digs into how the industry protects brands, builds trust, and adapts to what's coming next.The Brand Safety Institute drives a healthy, sustainable advertising ecosystem through thought leadership, community, education, and certification.Learn more: https://www.brandsafetyinstitute.com

  5. May 22

    The Difference Between Marketers Who Embrace AI vs. The Ones Who Wait | Donnovan Andrews (Aivanta)

    Entrepreneurship is not for the faint of heart - it requires vision and, quite frankly guts! Today’s guest on Defend & Deliver where we chart the transformation of the relationship between content & consumers, is Donnovan Andrews. Donnovan started his career in the agency world and quickly spun himself out as an independent agency owner, supporting notable brands across the “new" digital landscape. He has dabbled in several start-up firms across the years - and is now head of a new Holding company in the media/communications space, with its core anchor - Brand Storytelling. We will learn more about Brand Storytelling and its AI focused expansion in this episode, so please join me in welcoming Donnovan Andrews to our podcast!By the Brand Safety Institute (BSI), a digital advertising industry organization that helps advertisers, agencies, and platforms manage ad-placement risks and build responsible, high-trust media strategies through certification, research, and community building. Learn more on our website.

  6. Feb 21

    Disruption Expert: AI Is Going To Disrupt EVERYTHING! Ft. Jeffrey Cole

    In this inaugural Defend and Deliver interview, Jeffrey Cole (USC Annenberg Center for Digital Futures) explains how disruption actually happens and why most companies don’t see it until it’s too late. We unpack the pattern behind shakeups like Kodak and Best Buy, why AI starts with fear (unlike the early internet), how ChatGPT challenged Google, and what “seeing is no longer believing” means for trust, news, and the future of advertising.Digital Futures reports and research: https://www.digitalcenter.org/Brand Safety Institute: https://www.brandsafetyinstitute.com/

  7. Feb 21

    Defend & Deliver Podcast Trailer

    Welcome to Defend and Deliver, the podcast from Brand Safety Institute that cuts through the noise.We're breaking down the big trends and the small tactics that actually work with honest conversations about what's happening today, what matters to your audience, and what you can do about it right now.

Trailer

About

This series is for people who want to make smarter business and marketing decisions. We will focus on current and emerging business dynamics and brand safety. We promise that engaging with what we make will help you achieve your business goals and more. Brought to you by The Brand Safety Institute.

Information

  • Creator
    Brand Safety Institute
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Brand Safety Institute
  • Show Website
    Defend & Deliver