The Production Pulse

Luma Creative
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  • Performing Arts

Straight answers about making video, from a San Francisco video production company. What a corporate shoot actually costs, how to brief one, what happens on set, and when not to spend the money. Two to three minutes an episode, for the people who commission video and the crews who make it.

Episodes

  1. Aug 21

    How People Actually Become Videographers

    The route in, from someone who hires for it. Less about gear than anybody expects.

  2. Aug 21

    Buy the Camera or Rent It?

    We bought a Ronin 2 for shots we ended up needing twice in a year. Here's the test we use now.

  3. Aug 21

    The Unwritten Rules of a Film Set

    Corporate sets aren't film sets, and the crew who understand the difference keep getting called back.

  4. Aug 21

    Filming in San Francisco Without a Permit Problem

    When you actually need a permit in SF, and why we stopped winging it.

  5. Aug 21

    The Footage Nobody Asked You to Shoot

    Behind the scenes content is nearly free if you plan it, and impossible to fake afterwards.

  6. Aug 21

    One Event Shoot, a Year of Content

    You already paid to film the event. Most of what you paid for is still sitting on a drive.

  7. Aug 21

    Your Exec Is About to Freeze On Camera

    How to prepare the person in front of the lens, and the one question that fixes most of it.

  8. Aug 21

    Why Your Nonprofit Video Isn't Raising Money

    One story beats every story. The mistake almost every organisation makes with its fundraising film.

  9. Aug 21

    The RFP That Gets You Good Bids

    Most video RFPs are missing the one thing that would get you comparable quotes. Here's what to put in.

  10. Aug 21

    Videographer or Production Company?

    The wrong question is which one is better. The right one is how many people your job actually needs.

  • 10 Episodes

About

Straight answers about making video, from a San Francisco video production company. What a corporate shoot actually costs, how to brief one, what happens on set, and when not to spend the money. Two to three minutes an episode, for the people who commission video and the crews who make it.

Information

  • Creator
    Luma Creative
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Luma Creative LLC
  • Show Website
    The Production Pulse